Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Toy Industry Again
In Episode 163 of The Demographics Podcast, Lucas and Luna explore a surprising twist in the toy industry: falling birth rates are not just shrinking the market for baby toys, but are also driving a boom in adult-focused and educational toys. They anchor the discussion on the rise of adult 'kidults' — who now account for nearly a quarter of toy sales in the United States — and how companies like Lego are pivoting their product lines toward this demographic. The episode also digs into the economics of the 'age compression' trend, where children move on to digital…
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