Ep 182 The Kinnikinnick Response to Covid

A Canadian Celiac Podcast · Jul 21, 2021 · 40m

It's always special when I have a returning guest to the podcast. I last spoke in person to Jerry Bigam during the "State of Celiac Symposium" organized by the Canadian Celiac Association in Toronto more than two years ago. So much has happened since. I was curious as to how our trusted gluten free businesses faired during the complete upheaval of the past 18 months. Turns out Kinnikinnick was well positioned and took swift action to both maintain their direct to consumer base, and take advantage of the many changes that were taking place in our lives, including staying at home, having kids…