Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Bob Iger Rebuilt Disney's Creative Engine
In the mid-2000s, Disney was a sleeping giant — its animation studio churning out sequels, theme parks stagnant, and its brand losing cultural relevance. When Bob Iger took over as CEO in 2005, he didn't cut costs or spin off divisions. Instead, he placed a series of bold bets that reshaped entertainment: buying Pixar for $7.4 billion in 2006, Marvel for $4.2 billion in 2009, Lucasfilm for $4.05 billion in 2012, and later 21st Century Fox. This episode breaks down Iger's leadership framework — the three strategic pillars he defined (quality brands, technology, global expansion) and…
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