Latest / The Yield Doctor with James Deaker
From Zero to One: How Lyft Built Its Advertising Business with Shane Dwyer
Rarely do you get to hear from someone who built an entire advertising business from the ground up — inside a company that wasn’t even known for ads.
In this episode, James Deaker (The Yield Doctor) talks with Shane Dwyer, Head of Sales for Lyft Ads, about how Lyft created a thriving advertising ecosystem from scratch — from its first in-app placements to national brand campaigns.
Shane shares what it takes to launch and scale a media business inside a non-media company — the challenges, lessons, and innovations that made it work.
In this conversation:
The origin story of Lyft Ads. - Turning…
The skinny
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