Sell the Result, Not the Process | Businessing with Pat Miller

Businessing with Pat Miller · May 20, 2026 · 43m

You may call it creative hours, but the headline isn't your process. It's quit spending so much time in Canva. People don't buy the work you're proud of. They buy the result they want.

This episode is built around a live Idea Slam with brand designer Teresa Wilmot, who couldn't figure out why her $47-a-month membership wasn't selling. The answer turned into a coaching session anyone who sells a service needs to hear. Pat walks through why you have to sell the outcome instead of the process, why pricing problems are often value-communication problems, and why people-pleasing quietly keeps you…