eCommerce, Clearly | Episode 14: India Isn’t Shopping More. It’s Shopping Differently.
India isn't just shopping more. It's shopping differently.
In Episode 14 of eCommerce, Clearly, I unpack what India's changing consumer behaviour means for ecommerce, D2C brands, online shopping, marketplaces and quick commerce.
This episode is inspired by the FICCI–Deloitte report, "Consumer Trends IGNITEing Growth and Governance" (August 2026). Rather than simply summarising the report, I connect its consumer insights to everyday shopping behaviour—and to what I believe ecommerce brands need to prepare for next.
We talk about:
• Why consumers no longer think in terms of channels—and instead…
The skinny
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