Latest / Cleaning Business Life / CBL Episode #129-Put yourself ahead of your Competition: SEO Strategies with John Rodriguez

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CBL Episode #129-Put yourself ahead of your Competition: SEO Strategies with John Rodriguez · Cleaning Business Life

• 0:59
  Speaker 1: You're listening to Cleaning Business Life where strategy meets sparkle.
• 1:02
  Speaker 1: Today's guest is John Rodriguez, seo expert.
• 1:06
  Speaker 1: Former cleaning business owner built a successful business and passed it on to his partner, and now he helps cleaning businesses like yours get found online.
• 1:16
  Speaker 1: In this episode, john breaks down SEO in simple terms and gives real keywords you can start using today to boost your visibility.
• 1:27
  Speaker 1: If you're ready to get off page five of Google and into your ideal client's search results, let's dive in.
• 1:34
  Speaker 2: Welcome everybody.
• 1:35
  Speaker 2: We're here with John, the SEO master of the United States of the United States.
• 1:41
  Speaker 2: There it is, who's actually been in the SEO business for I don't know over a decade.
• 1:49
  Speaker 2: What is it?
• 1:49
  Speaker 2: 2002, 2003?
• 1:51
  Speaker 3: That was when I started SEO.
• 1:52
  Speaker 3: 2002 is when I started a business on the internet.
• 1:56
  Speaker 2: Got it.
• 1:56
  Speaker 2: So he's been in the game a long time and he's going to look at my website give you guys some tips on what to do, what not to do.
• 2:02
  Speaker 2: He's going to look at my website give you guys some tips on what to do, what not to do.
• 2:04
  Speaker 2: He's going to explain what he does and he's here to chat and I'm super excited to have you.
• 2:09
  Speaker 2: So thank you so much, john.
• 2:10
  Speaker 3: Great.
• 2:10
  Speaker 3: Thank you for having me, I appreciate it For coming over or showing up.
• 2:13
  Speaker 3: It's easy to come over because we just got on.
• 2:17
  Speaker 4: I know, isn't that so awesome?
• 2:19
  Speaker 4: That is so awesome, that is cool, so awesome.
• 2:25
  Speaker 4: So, sel, tell us first of all, how did you get into this industry?
• 2:29
  Speaker 3: You know, I started a business when I was 22 in e-commerce and I was selling entertainment I still do a little bit now, actually Entertainment memorabilia.
• 2:40
  Speaker 3: And so as I was living in southern california, in orange county, I would go down to hollywood and go to these shops like on hollywood boulevard and grab like memorabilia that was just available there and then I would sell them on like ebay all over the world and people just it was revenue coming out, it was getting kind of big, and so I did pretty well on that.
• 3:00
  Speaker 3: And so after a while, as I was doing that, working with that one platform, I built a website around it and I'm like okay, so how do I get traffic to this?
• 3:08
  Speaker 3: How do I get to the first page of google?
• 3:10
  Speaker 3: So I had to learn what seo was and kind of figure out how it all worked from there.
• 3:15
  Speaker 3: And the cool thing about that is like, as I was building the site and doing some of these things, I was making some sales before it even got finished yet.
• 3:23
  Speaker 3: So it was really cool.
• 3:24
  Speaker 3: So it was the beginning of all of this.
• 3:25
  Speaker 3: You know how it went.
• 3:28
  Speaker 4: We were just hearing the word SEO come up.
• 3:31
  Speaker 4: It was probably not even coming up then.
• 3:33
  Speaker 4: That was just e-commerce, right.
• 3:36
  Speaker 3: I think it was you know and a friend of mine he told me.
• 3:39
  Speaker 3: He said, you know, he's like I just read something about this website called plenty of fish, which is, which is or was, a dating site, and he said that they make $2 million a month or a year just being on the first page of Google for like dating sites.
• 3:54
  Speaker 3: So I'm like, oh, that's really cool, that's what I want.
• 3:56
  Speaker 3: I don't have to pay for advertising.
• 3:58
  Speaker 3: So that is actually the story that inspired me to actually do all of this.
• 4:02
  Speaker 3: So it's kind of where the people that you meet can help impact your life.
• 4:07
  Speaker 4: Yeah, no, kidding, isn't that yeah?
• 4:09
  Speaker 2: There's plenty of fish even around.
• 4:11
  Speaker 4: Yeah.
• 4:14
  Speaker 3: No, I know, it's pofcom, I can check it, it is.
• 4:17
  Speaker 2: I haven't heard that name in like decades.
• 4:19
  Speaker 2: I'm like wow, I haven't.
• 4:20
  Speaker 2: It's like Myspace right.
• 4:28
  Speaker 2: Remember when myspace was it right?
• 4:29
  Speaker 2: I just don't have a video.
• 4:31
  Speaker 3: It says the macarena yeah, so that's how I started doing that, yeah yeah and so okay.
• 4:39
  Speaker 4: So somebody, take somebody like me, for example.
• 4:42
  Speaker 4: I, I want to.
• 4:42
  Speaker 4: I want you to tell the audience because I'm still a baby and an infant in this, this world and especially into marketing and this is huge in this industry is to market yourself, right.
• 4:56
  Speaker 4: But if I wanted to hire you, what kind of process would that look like for somebody like me that has no idea what how to do?
• 5:11
  Speaker 4: I mean, I can do social media.
• 5:13
  Speaker 4: We got a, you know, I got a VA to help me with that.
• 5:17
  Speaker 4: We're getting some traction going.
• 5:19
  Speaker 4: But whenever it comes to google, yeah, I got a website out there, but where am I placing?
• 5:27
  Speaker 4: How you know and I have heard working on um, a blog?
• 5:33
  Speaker 4: I always heard something about a blog, you know that that was.
• 5:37
  Speaker 4: I was like, yeah, vote in there.
• 5:38
  Speaker 4: So, but if there's, they're very brand new into the first of all, you need to have a website, right?
• 5:45
  Speaker 4: Yeah, like that is so important to have um.
• 5:50
  Speaker 4: But what are, like, the next steps?
• 5:52
  Speaker 4: How, how would you do your onboarding?
• 5:55
  Speaker 3: basically, okay, cool.
• 5:57
  Speaker 3: So that's a great question.
• 5:58
  Speaker 3: So, number one, I want to see your website to see what's going on in there.
• 6:01
  Speaker 3: So if you're like, uh, if you're doing really well in your area, I've got in there.
• 6:03
  Speaker 3: So if you're doing really well in your area, I've got tools for this.
• 6:05
  Speaker 3: But if you're doing really well in your area and it's like a smaller area, I would probably tell you hey, you know what, you can maybe improve this, this and this, but you're doing really well right now and I can't help you because you're doing good and you know I'm not going to say, ok, well, I can do all this stuff for you and just sit back and do nothing.
• 6:27
  Speaker 3: So I need to make sure that I can help you.
• 6:28
  Speaker 3: So what that would look like would be me visiting your website, going there and saying okay, do you have pages on your website that are based on the keywords that people are searching for?
• 6:36
  Speaker 3: Sometimes people have like a home and they'll have a frequently asked questions and they'll have a contact and they may have like a get a quote.
• 6:43
  Speaker 3: But what Google wants is they want to see services, and when you have services on there, we want to make sure that those match the types of services that people are searching for.
• 6:52
  Speaker 3: So if we are Google, the biggest keywords that people search for in the cleaning industry is three or four of them.
• 6:59
  Speaker 3: Number one is house cleaning.
• 7:01
  Speaker 3: You've got main service, you've got house cleaning service.
• 7:04
  Speaker 3: Then you have those house cleaning service and maid service near me keywords which have more searches than all the other ones.
• 7:12
  Speaker 3: But people also look for recurring maid service.
• 7:15
  Speaker 3: They look for recurring house cleaning, they look for bi-weekly cleaning and move out cleaning and deep cleaning and post-instructed cleaning, and, and all these are the keywords.
• 7:21
  Speaker 3: And so when those keywords appear on your site and they're also in your Google business profile under services, google will match them together and say, okay, so this, what, this, these people do these types of services, and so the people who don't have that, that content on their site, don't show up as well as people who do deliberately have that content on their site.
• 7:43
  Speaker 3: So I'd look for that first and make sure you have those on there.
• 7:46
  Speaker 3: If you don't, boom, I can already help you.
• 7:49
  Speaker 3: The blog part is not necessarily as important, but it is important in a way that you can say you said you're in Humboldt County.
• 7:58
  Speaker 3: So if you wrote about how to find the best cleaning service in Humboldt County.
• 8:05
  Speaker 3: Okay, so that works in two ways.
• 8:07
  Speaker 3: One, you have cleaning service information in that blog post, but you also have geographic information in that blog post too, so you can write things about that.
• 8:16
  Speaker 3: You can write things about the best neighborhoods in your city.
• 8:19
  Speaker 3: You can write things about things to do in the area, things like that, and just end it with like some sort of call to action, like, okay, these are the 10 best things to do with your family in such and such city.
• 8:55
  Speaker 3: And then, while you're out doing all that, you know we could be cleaning your house.
• 8:58
  Speaker 3: You know what I mean.
• 8:59
  Speaker 3: And then you come back home.
• 9:01
  Speaker 3: So, yeah, so there's a little bit of a yeah, cool, good, I'm glad you like it.
• 9:06
  Speaker 3: Yeah, so it's uh, it's learned over time, but uh, definitely, um, I look at some things to make sure that you can be helped, you know.
• 9:12
  Speaker 3: And then also, it's not just the on-page stuff, it's the off-page stuff as well too.
• 9:17
  Speaker 3: So you want to be listed in, like, maybe cleaning service directories or other business directories, or maybe you want to have some content out there about your brand and when, when you have that off-page optimization to your site, those links to your site you raise up higher in the search engine, so it's kind of like an overall thing, and then I'm just going to look at that and evaluate it and say, okay, great, this is what's missing.
• 9:41
  Speaker 3: Do you need help?
• 9:41
  Speaker 3: And then we go from there.
• 9:44
  Speaker 2: Awesome, awesome.
• 9:59
  Speaker 2: You had mentioned you had scanned my website and you had mentioned that my, when you search, when you do the Google search, my ThinkFix University site mentions home versus cleaning, business coaching.
• 10:04
  Speaker 2: Could I do that myself?
• 10:05
  Speaker 2: Could I go on WordPress and fix that, or is that something that's done on Google?
• 10:10
  Speaker 2: How does someone do that?
• 10:14
  Speaker 2: I mean, I would imagine it would be pretty insignificant.
• 10:18
  Speaker 3: No, it's really significant.
• 10:19
  Speaker 3: It's good.
• 10:20
  Speaker 3: Yeah, that's a great question.
• 10:22
  Speaker 3: Number one you've got a great looking site.
• 10:23
  Speaker 3: It's beautiful.
• 10:24
  Speaker 3: I love it.
• 10:25
  Speaker 3: I could pretty much tell it's WordPress, and the great thing about WordPress for everyone who's listening is that that's really the platform that you want.
• 10:32
  Speaker 3: I know that Wix and GoDaddy and all that are like they're like kind of an easier barrier to entry.
• 10:37
  Speaker 3: They'll make kind of the site for you, but at the same time, you're really limited as what can be done.
• 10:42
  Speaker 3: So you know, shannon, you can do whatever you want to the site.
• 10:46
  Speaker 3: You can do whatever you want to the site.
• 10:51
  Speaker 3: You can do pictures and content and all that.
• 10:52
  Speaker 3: So, to answer your question, you know, on the homepage of the site you have the content right, but you also have what's called meta tags, so you have a title of the page that you can specifically set.
• 11:01
  Speaker 3: You have the description, and so that's when you do a Google search and you see the listings underneath the maps and you'll see what it says, it may say move out, cleaning San Francisco, and so you click on that because you know, okay, I'm right where I need to be right.
• 11:15
  Speaker 3: This is exactly what I was looking for.
• 11:16
  Speaker 3: I was looking for a move out cleaner, or it'll say like home, for example.
• 11:19
  Speaker 3: So right now, your title tag, the title of your website, says home dash, clean freaks university.
• 11:26
  Speaker 3: So, depending on what it is you you do or what your goals are, you're a cleaning business coach, or maybe you're working um and selling cleaning business coaching.
• 11:35
  Speaker 3: So what you want to do is change that home word to cleaning business coaching, because then you're telling google if this is what we, this is what we do, you know.
• 11:45
  Speaker 3: And then other people when they see that coming up in their listings even if you've made a brand name for yourself, which you probably have and you probably do show up.
• 11:53
  Speaker 3: It's more powerful.
• 11:54
  Speaker 3: You can probably jump over other people when you have that.
• 11:57
  Speaker 3: And then in the description you want to put something in here like Clean Freaks University is your number one cleaning business coaching service in all of the United States, you know.
• 12:10
  Speaker 3: And then whatever else you want to say, but you want to use those words too, because people are likely looking for cleaning business, help, cleaning business coaching, and I would imagine that they are, and so you can use something called the Google keyword planner or there's other keyword tools out there which will tell you what keywords related to those people are searching for, and then you make sure those appear on your site.
• 12:32
  Speaker 3: So don't just put that in your title tag and your description, put it on the homepage and all of a sudden it's like boom, boom, boom, boom, boom boom.
• 12:40
  Speaker 3: It's like yeah, so anyways, you get it.
• 12:44
  Speaker 4: Oh, I geek out on this stuff too.
• 12:45
  Speaker 4: I love it.
• 12:45
  Speaker 4: You get it.
• 12:45
  Speaker 4: Oh, I geek out on this stuff too, I love it.
• 12:49
  Speaker 4: I'm a nerd about, I love learning, especially if I'm going to make help make my business successful, which then in turn, makes my employees successful.
• 13:02
  Speaker 4: It leads to more money.
• 13:05
  Speaker 4: So when we all like me, me, it's what it's about and didn't.
• 13:11
  Speaker 2: Didn't you mention to me yesterday that you had your own cleaning business?
• 13:13
  Speaker 2: Was it a house cleaning business or was it a commercial cleaning business?
• 13:16
  Speaker 2: What did you have, john?
• 13:17
  Speaker 3: I did.
• 13:18
  Speaker 3: We did house cleaning.
• 13:18
  Speaker 3: So I started a company in 2012.
• 13:22
  Speaker 3: I was helping out a friend.
• 13:23
  Speaker 3: Uh, she, I was a friend with her daughter and we would all kind of hang out back then, you know, and have drinks and whatnot, and so we'd talk about a lot of things and I, she said, I could really, you know, could really use some probably extra money.
• 13:35
  Speaker 3: And I said, hey, you know I do seo, you know I was working for another company at the time doing that.
• 13:40
  Speaker 3: And I said you know, what have you done before me?
• 13:43
  Speaker 3: Have you done anything that I can help you with?
• 13:45
  Speaker 3: Because I can probably get you a little business on the internet first page of google, sort of thing and uh, she said, oh, I worked for mary maze and main pro on and off for 20 years, so I can, I can help you.
• 13:54
  Speaker 3: She says that sounds great, but she never kind of really took the initiative to get it going.
• 13:58
  Speaker 3: And so, after we talked about it long enough, I was like you know what, if we did this together, what is me and you?
• 14:03
  Speaker 3: And then my mom was moving to utah at the time and so from, like, north Carolina.
• 14:08
  Speaker 3: So I'm like, oh, she could probably use something to do, you know, so she could do the scheduling and all that.
• 14:12
  Speaker 3: I can make the phone ring and she can, and Shirley can be in the field and be the manager, you know, of the girls, and at the time it was like $10 an hour is like 2012.
• 14:23
  Speaker 3: But anyway, so we started that, just kind of unexpectedly doing it.
• 14:28
  Speaker 3: So it was called five, five star cleaning services, and then what I did is I created another because I moved offices.
• 14:35
  Speaker 3: I created another one called five diamond cleaning, then I created another one here in sandy utah and then one in park city, so at the time I was able to do multiple ones, uh, so you can kind of dominate the area.
• 14:48
  Speaker 3: So I had like four technically but it was, but they all really went to one place.
• 14:54
  Speaker 3: So, yeah, it was house cleaning.
• 14:56
  Speaker 3: I learned a lot about, uh, that industry and how difficult it is when you guys don't really have the resources that people have.
• 15:03
  Speaker 3: Now, you know, we didn't have clean fruits university, we didn't have Clean Freaks University, we didn't have the Depp's Ardons of the world, we didn't have Facebook groups about it, right, yeah, and so it was really just kind of like it just bootstrapped everything.
• 15:16
  Speaker 3: I mean, I was like paying the payroll and all that.
• 15:18
  Speaker 3: So, yeah, I did, you know.
• 15:19
  Speaker 3: So I learned a lot about that, learned a lot about post-construction cleaning, which I thought was really cool, and I liked that because, you know, the checks were bigger, you know yeah, yeah, yeah quite a bit during that time, you know.
• 15:37
  Speaker 3: And then Park City, utah.
• 15:38
  Speaker 3: I'm not sure if you've heard of it, but it's like a you've been there.
• 15:42
  Speaker 3: Park City, yeah, the snowbirds are right up the hill.
• 15:47
  Speaker 3: Well, it's up the hill.
• 15:48
  Speaker 3: It I mean not up the hill, well, it's up the hill.
• 15:49
  Speaker 2: It's close, but it's not far.
• 15:55
  Speaker 3: I live very close to the street that just goes all the way up to it.
• 15:58
  Speaker 4: Oh, very cool.
• 15:59
  Speaker 3: I can probably see it from here.
• 16:00
  Speaker 3: So it's all kind of very close here in the area.
• 16:03
  Speaker 3: But yeah, we're asked to do, like you know, custom homes and um, uh, you know, multiple condo units and things like that, so that there it grew a lot too.
• 16:13
  Speaker 3: So it was housekeeping, you know, uh, and yeah, I thought it was kind of cool, you know.
• 16:17
  Speaker 3: But it ended with with that particular person about a couple years later because they really didn't want to run a business or help run a business.
• 16:24
  Speaker 3: So we did it for another couple of years and then I was like you, you know, I just I can't do full-time SEO and do quality cleaning work, you know, with people I can't even go over to their job and oversee them and stuff.
• 16:39
  Speaker 3: So I still have those cleaning companies right now.
• 16:42
  Speaker 3: I'm actually going to get rid of them because they're just, they're just there.
• 16:46
  Speaker 3: And then so somebody else I know she just leases the phone numbers from me to her, so they all just blow to one person.
• 16:54
  Speaker 4: Now wow, awesome.
• 16:57
  Speaker 4: So you have your your exit strategy, right?
• 17:01
  Speaker 3: well, yeah, in a way uh, you know she is.
• 17:03
  Speaker 3: Actually she's had some issues with her, with her company for a while, and employees and all that, and so it's not really going to go anywhere.
• 17:11
  Speaker 3: I don't believe it's really been costing me money, but I've held on to it for a while because I've used them as examples and I've just been in the industry speaking about it for so long.
• 17:20
  Speaker 3: But at this point I'm just going to either shut them down, or if somebody wants to buy them, they can shut them down, or if somebody wants to buy them, they can.
• 17:29
  Speaker 3: But really it's hard to get somebody who can take care of them and knows what to do with them without the help, and so I was in talks with a few people last week about it and then it just kind of just disappeared, and so it's just a kind of energy blockage for me at this point, right Of those there, even though I am just very deeply embedded in the cleaning company SEO industry, regardless if they're there or not.
• 17:51
  Speaker 3: So Right?
• 17:53
  Speaker 4: Well, that just makes you that much more well versed in this, in helping cleaning business owners.
• 18:01
  Speaker 3: Right.
• 18:02
  Speaker 4: So that I also see that you were a provider for Rescue my Mate service.
• 18:09
  Speaker 4: Yeah, are you still a provider for them?
• 18:14
  Speaker 3: I am so like basically I'm their SEO person If they have not created a website for one of their clients.
• 18:23
  Speaker 3: And so if they've created a website for one of their clients and they want SEO, it kind of goes to one person.
• 18:28
  Speaker 3: But if they've not created a website for one of their clients and they want SEO, it kind of goes to one person.
• 18:30
  Speaker 3: But if they've not created a website for one of their clients and they want SEO, then that would go to me and that's obviously needed to to, uh, to help them out, you know.
• 18:38
  Speaker 3: So yeah, I'm I.
• 18:39
  Speaker 3: There's just really two providers for them only and I'm one of them.
• 18:42
  Speaker 3: So that's kind of an honor.
• 18:49
  Speaker 4: I was like really like stoked um about that, yeah.
• 18:50
  Speaker 3: Yeah, that's a.
• 18:51
  Speaker 3: That's a pretty big deal.
• 18:51
  Speaker 3: American housewives association I'm actually their only one, so that's really cool.
• 18:55
  Speaker 3: I've been fortunate enough to kind of just network with people and and then zen maid got me.
• 19:00
  Speaker 3: You know, I've introduced a lot of these people as well.
• 19:03
  Speaker 3: So, um, I'm very grateful for that.
• 19:05
  Speaker 4: Yeah well, that's where rescue my make.
• 19:06
  Speaker 4: Yeah, we, I, we know that.
• 19:07
  Speaker 4: Well, that's where Rescue my Make.
• 19:09
  Speaker 4: Yeah, we know the story behind that.
• 19:12
  Speaker 4: That's great, that's great.
• 19:14
  Speaker 3: I've been able to run referrals the whole time.
• 19:16
  Speaker 3: I haven't really spent a dollar on ads ever.
• 19:18
  Speaker 2: I love it, I'm going to.
• 19:23
  Speaker 3: Well, yeah, it's been nice, but I'm actually in the process of doing all of that now and targeting different industries and things like that.
• 19:29
  Speaker 3: But it's been a good run and it's only going to get better.
• 19:32
  Speaker 3: And thank you for having me on this podcast too.
• 19:34
  Speaker 3: It gives me exposure and I'm able to talk to people about what they need to know.
• 19:40
  Speaker 4: Absolutely, and help Help people, that's really it.
• 19:44
  Speaker 4: I know it sounds like I tell you that there, I think I was just telling Shannon this there.
• 19:50
  Speaker 4: Every person that we have interviewed so far I have hired down the road in my company.
• 19:58
  Speaker 2: Oh really that phone call it always starts off.
• 20:04
  Speaker 4: So hey, it always starts off.
• 20:05
  Speaker 4: So hey, I remember we did that podcast.
• 20:10
  Speaker 3: Yeah.
• 20:11
  Speaker 4: Yeah, so yeah, I'll be probably reaching out later on.
• 20:14
  Speaker 3: Yeah, well, that's good, but you know I'll help you anyway.
• 20:18
  Speaker 3: But I really like to do that.
• 20:20
  Speaker 3: You know it's being able to get see people grow, you know, off of learning and I've done free work for people more than I can tell you, and you know that's the main goal is for me to have and be like oh yeah, things are doing great or whatever, and so that's really that's what makes me feel good is to help people make money, and I think that's why I've probably not been hit by a bus yet.
• 20:42
  Speaker 2: So that's good I don't know.
• 20:45
  Speaker 2: Oh my God out.
• 20:45
  Speaker 2: Oh my god, it's not going away.
• 20:46
  Speaker 2: Don't say that.
• 20:46
  Speaker 2: I just yeah, um, we're another podcast, definitely.
• 20:52
  Speaker 2: So it looks like what would be like what's separated the ones that grew consistently versus the ones who didn't grow consistently, when you've worked with what we already know.
• 21:03
  Speaker 2: Your forte is in the cleaning industry, so you speak to a lot of people who get free advice.
• 21:07
  Speaker 2: You speak to a lot of people who pay device advice.
• 21:08
  Speaker 2: You speak to a lot of people who get paid advice.
• 21:09
  Speaker 2: What was consistent that you saw between the two elements to consistently make them grow?
• 21:14
  Speaker 2: Obviously, a website getting the SEO right.
• 21:19
  Speaker 2: We all know that blog posts are the long game and it takes a long time for a blog post to actually work its magic.
• 21:26
  Speaker 2: That's why it's always considered a long game.
• 21:28
  Speaker 2: What would be something that you could tell us that helped them grow consistently?
• 21:35
  Speaker 2: Was it you?
• 21:35
  Speaker 2: I like the fact that you don't want to pay zuckerbox thousands of dollars or google entities, or whoever they are now.
• 21:42
  Speaker 2: I don't even know if google has humans anymore.
• 21:45
  Speaker 2: I think it's all.
• 21:46
  Speaker 2: Ai, is there a human in the house, right?
• 21:50
  Speaker 2: What's consistent between the two to constantly make them grow?
• 21:56
  Speaker 3: You know, I think if it's my client, you mean like clients of mine.
• 22:01
  Speaker 2: Yes.
• 22:01
  Speaker 3: Okay, yeah.
• 22:02
  Speaker 3: So if they will just trust me and just essentially do what I ask it, within reason obviously, then they're fine.
• 22:12
  Speaker 3: You know I've had clients who are like, yep, do whatever needs to be done, get it done.
• 22:16
  Speaker 3: I'll take the.
• 22:17
  Speaker 3: You know I'll do whatever, redo my whole site, redo this page, et cetera, and they're fine.
• 22:23
  Speaker 3: They'll put that trust in me.
• 22:25
  Speaker 3: But then I'll have clients who, no, no, no, it has to be this color and only this color.
• 22:31
  Speaker 3: So, as an example, okay, so I can't see your site necessarily the full thing, because there's like a I see you in front of it, but you know what you want is like okay, say, I see your book, a session button right here, right, ideally you want that to be a certain color.
• 22:46
  Speaker 3: You want it to be like a green color, or you want it to be like you know there's a point to this.
• 22:51
  Speaker 3: Or you want an orange color.
• 22:52
  Speaker 3: Okay, both are action colors and they and they stand out From the overall color scheme of your site.
• 22:59
  Speaker 2: Okay, oh that's a good suggestion.
• 23:01
  Speaker 3: Yeah.
• 23:02
  Speaker 3: And so when we, uh, when I suggest people, hey, this is what works, there's science behind it, you know, we want to change those, get a quote buttons to, you know, to green or or orange, you know, and there's a kind of a certain color, of a certain shade of orange, you're going to get more conversions on that button, you're going to get more people clicking on it, you're gonna get more people asking for quotes and some people really find me on it.
• 23:28
  Speaker 3: They'll have a beautiful pink site and it's, it's really awesome and it looks great and it all matches.
• 23:33
  Speaker 3: But they don't want to change that color.
• 23:34
  Speaker 3: And I say, okay, well, I'm the guy you hired for this.
• 23:38
  Speaker 3: You know what I mean.
• 23:39
  Speaker 3: It's called landing page conversion, you know.
• 23:45
  Speaker 3: And so that's one of the things that's a kind of a problem with people.
• 23:47
  Speaker 3: Sometimes, if I say, hey, you know, let's put your phone number up in the top, they can click on that or we'll put it here too.
• 23:52
  Speaker 3: Oh, no, no, no, no, I don't want people to call me, I just want them to book.
• 23:53
  Speaker 3: Well, I'll tell you one thing I'm never going to hire a cleaning company ever in my life where I'm just going to book it.
• 24:00
  Speaker 3: You know what I mean and just didn't have random show up.
• 24:03
  Speaker 3: I want to ask them questions.
• 24:04
  Speaker 3: You know, maybe I'm weird, maybe it's because you know I'm not Jen.
• 24:08
  Speaker 3: I don't know what generation it is now.
• 24:10
  Speaker 3: Maybe the other generation, the newest one, you know, doesn't want to talk to people.
• 24:22
  Speaker 3: They want to text and that's it.
• 24:23
  Speaker 3: Maybe that's their thing, maybe they don't care, but I want to know.
• 24:23
  Speaker 3: Okay, hey, I'm moving out of here in december, you know, um, it's relatively clean in here, but you know I when I, I want those questions answered.
• 24:27
  Speaker 3: So a lot of people will fight me on the phone number, uh, but I think mainly, you know it's, it's that.
• 24:32
  Speaker 3: But also I have a client now who has a workspace site or something.
• 24:40
  Speaker 3: They said hey, you know what you really would want is a WordPress site.
• 24:45
  Speaker 3: You know it's flexible, it'll grow with you.
• 24:48
  Speaker 3: I'm never having a WordPress site, never, never, never, I know how long and never really explained why.
• 24:53
  Speaker 3: So it's those types of things that really kind of separate people from being able to experience that growth and people who are stuck in their ways, I think, and that's probably the longest answer ever, but it's, but that's really.
• 25:06
  Speaker 3: I see the different dynamics about why that is, and the different things that you can do actionably today to be able to increase even clicks on your buttons as well.
• 25:18
  Speaker 4: No, we need to know all those.
• 25:19
  Speaker 4: We need to know the long answer.
• 25:24
  Speaker 3: I'm like yes, tell me.
• 25:25
  Speaker 2: It's interesting to know that people fight you in every industry.
• 25:29
  Speaker 2: Like you can go ahead and say whatever If you take these 10 steps, you're going to have this result.
• 25:34
  Speaker 2: Then they call you like three months later I'm not having any results.
• 25:43
  Speaker 4: like did you take any action on any of the things I suggested no, pull me out of this.
• 25:46
  Speaker 3: Not exactly, you know who'd you call?
• 25:48
  Speaker 4: you called a professional right right things reach university yes, it's, it's.
• 25:54
  Speaker 2: It's interesting to see I had like I'm all, I'm just, I guess I just spend too much time in my own bubble, right?
• 26:00
  Speaker 2: Yeah, um, so they have something that they want to see how long does it usually take you to see some, some results?
• 26:13
  Speaker 4: that's a good question, definitely it's a question to get pointed at.
• 26:15
  Speaker 2: That's a good question.
• 26:16
  Speaker 3: Definitely it's a question to get pointed at.
• 26:17
  Speaker 3: That's a great question.
• 26:18
  Speaker 3: You know it depends on where you are and what you want, and so I, if you have nothing going on in your site and there's like nothing, you know, house cleaning mentioned on there main service the less you have, the faster you'll see results.
• 26:32
  Speaker 3: So I can usually show people results in the first 30 days and I can't say that you're going to get, you know, 25 calls a day in the first 30 days.
• 26:42
  Speaker 3: But I've got rank tracking software that'll put you in and then you'll be able to see okay, where am I at right now?
• 26:48
  Speaker 3: And then as we add in those keywords, as we add in the content, we optimize it the right way, you'll see that all of a sudden you're showing up nowhere.
• 26:56
  Speaker 3: And next thing, you know, I'm on the first page of Google for a couple of these keywords now, and then I'm on my way for the other ones as well.
• 27:02
  Speaker 3: So I can usually do it in the first 30 days, for sure.
• 27:05
  Speaker 3: Sometimes those will show up within a few weeks or less.
• 27:09
  Speaker 3: So, say, we're working on neighborhoods in your area, because you're only working in a certain area, like Atlanta, for example, I was working for somebody a while back and I wanted to give them more signal strength.
• 27:22
  Speaker 3: You know I said, okay, there's like 10 different neighborhoods in the area, let's go ahead and optimize pages that you clean those neighborhoods, and those were up in a couple of days on the first page of Google.
• 27:32
  Speaker 3: So that just kind of depends on you know what's going on there.
• 27:35
  Speaker 3: Um, but you know what's going on there.
• 27:38
  Speaker 3: But you know, I also will offer people and I'll work on pages around their area too, or cities around their area.
• 27:45
  Speaker 3: So I live in Midvale right now but Sandy is like I mean just right here, sandy, utah's right there, west Jordan is over here, south Jordan's over there, murray's over here, cottonwood Heights is over here.
• 27:54
  Speaker 3: So if you were like kind of like smacked out in the middle, you can create pages on the site based on those different cities.
• 28:00
  Speaker 3: If you do them right, all of a sudden you'll start to see that you're you're ranking in some of those cities.
• 28:05
  Speaker 3: So it really just depends on how fast you know you work.
• 28:08
  Speaker 3: But if you're in los angeles, california, and you're trying to dominate la in 30 days, it's not really going to happen.
• 28:14
  Speaker 3: No, but if you think we're trying to dominate LA in 30 days.
• 28:15
  Speaker 3: It's not really going to happen.
• 28:16
  Speaker 4: No, but if you think we're trying to be realistic here, right yeah.
• 28:21
  Speaker 4: You know I have unrealistic expectations too.
• 28:28
  Speaker 4: I get it.
• 28:29
  Speaker 3: Okay, yeah, but it can be done in other ways too.
• 28:32
  Speaker 3: I had a client who was in commercial cleaning and we were able to create certain pages about certain types of commercial cleaning and then include a lot of the different cities in there, and so I think I ranked them for over 100 keywords, because we took some of those services and then wrote the content correctly to where those different cities appeared and then they showed up.
• 28:50
  Speaker 3: So the less competition for some of those keywords, the better.
• 28:52
  Speaker 3: The content correctly to where those different cities appeared and then they showed up.
• 28:56
  Speaker 3: So the less competition for some of those keywords, the better.
• 29:00
  Speaker 3: But yeah, about 30 days you'll see some results yeah I think that's awesome.
• 29:08
  Speaker 4: It's yeah it's basically like you're talking to google and telling it what to do and how to look at you.
• 29:17
  Speaker 4: Yeah, Lovely site that you just made.
• 29:21
  Speaker 4: Hey, I'm over here.
• 29:23
  Speaker 4: I'm over here.
• 29:23
  Speaker 4: It's not.
• 29:24
  Speaker 4: It's like a almost like an in-person event only, except digital.
• 29:29
  Speaker 4: I guess that's how I have to talk to myself about.
• 29:33
  Speaker 4: Okay, I get it.
• 29:37
  Speaker 3: You do and where you do it.
• 29:39
  Speaker 3: And that's what you want to tell people what you do and where you do it and if you can tell them that on your site, they're going to get a lot more information about you and then think of you as being more relevant than just kind of saying I'm just here, Force them, Force it on them.
• 29:55
  Speaker 4: Yeah right.
• 29:59
  Speaker 2: Right that, force them, force it on them.
• 30:00
  Speaker 2: Yeah, right, right, that's what they used to do with brick and mortar.
• 30:02
  Speaker 3: Right, I'm here, come in, come by for me.
• 30:02
  Speaker 3: Yeah, for sure, brick and mortar same thing, you know, but luckily you guys have been for brick and mortar they have an address and those addresses are more powerful than having a service area of business.
• 30:11
  Speaker 3: So when there's a tip for people also if they're listening right now is that if you have an office in like a city, for example, you will show up likely better than someone who is working from home and has a service area of business, even though you really, even though most people have really worked from home and they have a service area of business.
• 30:32
  Speaker 3: But if you have an address, it does help you kind of show up more and be more relevant for that city, that particular city that you're in.
• 30:40
  Speaker 3: So, yeah, that's kind of a good thing if you have an office.
• 30:44
  Speaker 3: Some people do, they have people meeting up there, they get their supplies and they go.
• 30:47
  Speaker 3: So I've seen that happen a lot.
• 30:51
  Speaker 2: I think also having a post office box.
• 30:53
  Speaker 2: If you run out of your house, having a post office box or that has a physical address, like the UPS store, is notorious for letting you use their address.
• 31:02
  Speaker 2: It's become a little crazy because of all the new regulations for addresses being shown on Google my Business.
• 31:10
  Speaker 2: Like you have to like in the past, when I had my very first Google my Business profiles, they didn't check anything.
• 31:18
  Speaker 2: You just plugged it in and boom, it was done.
• 31:20
  Speaker 2: Now you have to like in the past, when I had my very first Google my Business profiles, they didn't check anything.
• 31:23
  Speaker 2: You just plugged it in and boom it was done Now you have to show video, you have to show who you are.
• 31:26
  Speaker 4: I mean it's like you have to do what Right.
• 31:28
  Speaker 4: Even I got in on the telling of that.
• 31:32
  Speaker 4: I mean right, I got right in as they were just starting to do that Like.
• 31:37
  Speaker 3: I was like that's a great thing you brought up too, because that's if there's one.
• 31:42
  Speaker 3: If there's probably one thing I need to tell people on this podcast who's listening is that do not use a PO box for Google, do not use the UPS store.
• 31:51
  Speaker 3: If you're starting out now and you're just starting to do it, if you already have one, just leave it Okay.
• 31:56
  Speaker 3: But like, starting out now and you're just starting to do it, if you already have one, just leave it okay.
• 32:05
  Speaker 3: But like, uh, you know, it's against google's terms of service.
• 32:06
  Speaker 3: And all you need is one person who is not your friend in the industry, who tell us, or whatever it is, they can just report and say that you're not there, and then you gotta like get soft suspension, then you gotta show a new address and then they gotta have the video.
• 32:16
  Speaker 3: I've had people tell me they've gone in so far as to having that video, which you know you're on the on there with Google or whatever, and they're like okay, cool, so show us your, show us your office, show us your equipment, show us your branding, show us your car, the car that has the branding on it.
• 32:34
  Speaker 3: Take the keys and unlock the car.
• 32:36
  Speaker 4: Oh gosh, yeah, for sure, wow, I would be kind of scared, like, okay, now you're kind of imposing on me a little.
• 32:46
  Speaker 2: Right, yeah.
• 32:47
  Speaker 4: But I get it because there are a lot of scams out there, which is crazy to me.
• 32:53
  Speaker 4: I don't know why you would want to scam to be a cleaning company, but I do.
• 33:00
  Speaker 3: It's like what I did back then is I was able to kind of create addresses where I wasn't to help.
• 33:05
  Speaker 3: This was like 10 years ago, 12 years ago, more than 10 years ago, and I was able to kind of say, okay, I'm over here, I'm over here, I'm over here, I'm over here.
• 33:13
  Speaker 3: When, okay, I'm over here, I'm over here, I'm over here, I'm over here, when I really wasn't there, I was trying to dominate, and so they're trying to get people to not be able to do that.
• 33:22
  Speaker 3: Because they want you to pay they want you to pay to be up in that area, Exactly exactly.
• 33:28
  Speaker 2: They want you to pay Google to pay for the leads or whatever it is.
• 33:31
  Speaker 2: And Google's changed a lot.
• 33:35
  Speaker 2: The algorithm's changed a lot in the last year no-transcript.
• 34:04
  Speaker 3: Maybe they'll like that a little better, so but yeah, no, I didn't know that.
• 34:07
  Speaker 3: I mean, no, that's actually not really like a good thing to to spend that kind of money and not have a lot of conversions.
• 34:14
  Speaker 3: And so after the call I should check out your website, you know, or another time, and just take a look at and send you a video.
• 34:20
  Speaker 3: And that's what usually we'll do is all you know.
• 34:22
  Speaker 3: If someone's like interested or whatever you know, I'll look at their site, record it in loom and say, hey, you know, this can be changed, that can be changed.
• 34:30
  Speaker 3: Blah, blah, blah.
• 34:30
  Speaker 3: So I'm gonna be happy to check it out, because that's kind of crazy how that would two grand yeah, two grand, I would get like one call or you know, I would maybe convert one versus like.
• 34:42
  Speaker 2: In the beginning it was great I was getting like 60 calls or so from it which would make my lead um cost way down, but it was just this weird thing.
• 34:51
  Speaker 2: So then I just slowly watched it just go down and down and down.
• 34:54
  Speaker 2: And then we put more money in and I'm like, okay, I'm not gonna throw any more money at the wall, just gonna, let's just cut it off.
• 35:01
  Speaker 2: Let's just cut it off, I'll just yeah.
• 35:03
  Speaker 2: So I I had, I didn't have a lot of luck with any google ad and I did it for two, two and a half years and I I didn't see the any roi out of it wow not even a break, even, it was like, and that tells you too, that the industry has changed as well and, plus, the economy has not.
• 35:25
  Speaker 2: It shouldn't really impact housecleaning, because we're necessary and essential, but it really has made a dent in some people's businesses versus others.
• 35:35
  Speaker 3: I can see how that would happen.
• 35:36
  Speaker 3: Some people could still potentially look at it as a luxury service.
• 35:40
  Speaker 3: I can see that.
• 35:40
  Speaker 3: But you are service, you know I can see that.
• 35:43
  Speaker 3: But, like you are essential.
• 35:45
  Speaker 3: You know what I mean.
• 35:46
  Speaker 3: Some people just jump on Clean as well or whatever it is, you know and all that.
• 35:50
  Speaker 3: But, yeah, you know, I'd love to take a look at that too, because I wonder where they were sending your traffic, because you know a good thing about this.
• 36:03
  Speaker 3: Also, if you want to learn something today about ads too, is that you really want to make sure that, if you are doing your own ads, perhaps, that you have ad groups, and those ad groups would be like one would be like maid service and one would be like house cleaning, and then there are probably some other ones as well.
• 36:17
  Speaker 3: So you want to make sure that, within that ad group, you have ads in there that you've written that have the keyword in there, and that only keywords that trigger those ads are the ones that were like, so say, main service, main service keywords, and then, ideally, you want them to go to the main service page on your site.
• 36:36
  Speaker 3: So when it's really when it has all that relevancy there you actually end up paying less and get shown higher.
• 36:42
  Speaker 3: I just what that page says too, you know.
• 36:45
  Speaker 3: So just kind of weird how that, how that happens, you know.
• 36:48
  Speaker 3: But hopefully you have somebody to take a look at that, even somebody who specializes in ads themselves.
• 36:54
  Speaker 3: There's some people out there in our orbit who just kind of like have one ad set and they'll just like upload it to your site or upload it to your, your ad account and then just change some words and targeting and things like that.
• 37:09
  Speaker 3: So even that could be a little bit helpful, but, yeah, interesting.
• 37:15
  Speaker 2: Yeah, it is interesting, and we we tweaked it and played with it and I'm like, okay, I'm done, I'm in the parties over, spend that money on other things for marketing.
• 37:20
  Speaker 2: But yeah, and I'm like, okay, I'm done, I'm in the party's over, spend that money on other things for marketing.
• 37:24
  Speaker 2: But yeah, I was like I'm not having any luck is, and I spoke to a couple other people and they were all having some markets were doing great and then other markets not so much.
• 37:32
  Speaker 2: I was like this is just really weird.
• 37:34
  Speaker 2: But yeah, that was just my experience for sure.
• 37:36
  Speaker 2: So, um, we talked about results and, um, if they wanted to grow their bookings, what would someone do for SEO for bookings?
• 37:47
  Speaker 2: Would they have a booking form?
• 37:48
  Speaker 2: Is a booking form better for SEO versus not having a booking form or just a regular call to action?
• 37:55
  Speaker 2: The old school days, you just had to give me a call, there was no booking or any of that other stuff.
• 38:03
  Speaker 3: So that's a good question also.
• 38:04
  Speaker 3: Yeah, so definitely, if I were to do this today, I would have a booking form for sure.
• 38:07
  Speaker 3: So no part of the market wants that, uh.
• 38:10
  Speaker 3: So I definitely do the booking form.
• 38:11
  Speaker 3: It does not really impact seo, but funny enough that you say that, because I was looking at ai to chat gT stuff, and I was looking for information about why some searches will show that AI result, and so I was asking chat GPT and I'm like, hey, what makes that?
• 38:35
  Speaker 3: Certain people show up and some certain people don't?
• 38:37
  Speaker 3: And one of the metrics, one of the qual qualifiers I just forgot until you said this was having online booking and then to get people.
• 38:46
  Speaker 3: Yes, I was just shocked.
• 38:47
  Speaker 3: I learned this last week, which is kind of interesting, but yeah, so that would be something I'd want to do also.
• 38:53
  Speaker 3: But you know, I think it's important as well to have some sort of specials or something, and I'll tell you why.
• 38:59
  Speaker 3: You know, some people will say, no, don't do any specials, don't do any of that, you know.
• 39:03
  Speaker 3: But I feel like that if I were going to be looking for a cleaning company now, and there were two that I really liked, and one of them says here's $20 off to give us a try and they were equal in my mind.
• 39:16
  Speaker 3: I would say I'll take the $20 off to give you a try.
• 39:19
  Speaker 3: And I have a client in Connecticut who is really well, um, you know, she's pretty well known, I think, in Connecticut and I said, hey, you know, let's try a specials page, let's try to get off, or something that you know is maybe you change it once every three months or whatever it is, and that's the second most hit page on her site in the hundreds of hits.
• 39:41
  Speaker 4: Wow.
• 39:41
  Speaker 3: Special page.
• 39:42
  Speaker 4: Oh wow Really.
• 39:44
  Speaker 3: It is something that I think you know people appreciate, even in times when, like, eggs are really high, or they weren't really high, or Right, right.
• 39:52
  Speaker 3: On your own.
• 39:53
  Speaker 3: You don't have your own chickens, things like that, shannon.
• 39:59
  Speaker 2: We were talking about that yesterday.
• 40:01
  Speaker 4: Everybody knows where I live too, so we have chickens everywhere.
• 40:05
  Speaker 3: Okay, great, yeah.
• 40:06
  Speaker 3: So it's nice to offer, to say, hey, give us a try.
• 40:10
  Speaker 3: So I think that's kind of cool.
• 40:11
  Speaker 3: So that would be that.
• 40:12
  Speaker 3: So online booking, making sure your phone number is there specials page, a pop-up that will give them something in exchange for, like, their name, their email, their phone number, so you can capture that lead and then give them a call or even a trip feed for your mark, for your email marketing.
• 40:27
  Speaker 3: So those all I think would be great ideas for people.
• 40:31
  Speaker 2: Right, I sell little packages.
• 40:33
  Speaker 2: They're like hybrid packages, are not like full blown cleanings that are at a lesser price.
• 40:39
  Speaker 2: I don't want to say they're discounted, but they're.
• 40:40
  Speaker 2: They're packages, so you're getting a certain type of cleaning when you buy.
• 40:43
  Speaker 2: But that was actually new.
• 40:45
  Speaker 2: That took me forever and ever and ever and ever and I flat out was like I'm not doing it, I'm not doing it.
• 40:50
  Speaker 2: And then finally, this year, we finally got it.
• 40:53
  Speaker 2: I was like everyone's, like yeah, about time, I know, I know, and it does, it does work, um, and we've seen the make, the metrics move up and down with it.
• 41:05
  Speaker 2: It's.
• 41:06
  Speaker 2: I had a really bad.
• 41:07
  Speaker 2: I'm not trying to bash anybody, but I had a little bit of um, a blip with my web hosting person and we, when we went through, uh, a little bit of a dance, he had a lot of growth and he went in a different direction.
• 41:23
  Speaker 2: So I was small potatoes and I wasn't that important and I get it, I totally understand.
• 41:27
  Speaker 2: But he didn't gracefully say hey, I'm no longer doing this, he just farmed it out.
• 41:31
  Speaker 2: And then other things happened that I won't go into full detail, and I was mad.
• 41:36
  Speaker 2: I was like I'm paying you 1500 bucks a month for the year to help maintain my website, and I'm not getting anything out of it except for that.
• 41:47
  Speaker 2: My website has been down three times.
• 41:48
  Speaker 2: I'm like what's going on?
• 41:49
  Speaker 2: But I have someone else helping me manage the other two sites and then, hopefully, my third site that I'm working on now.
• 41:57
  Speaker 2: But it is interesting and it's really hard to get people who genuinely want to see you grow.
• 42:02
  Speaker 2: So I love the fact that you have been in the cleaning industry, so you have skin in the game and you know what it's like to be a cleaning business.
• 42:11
  Speaker 2: There's a lot of people who I'm seeing I won't name names who are influencers or cleaning business owners.
• 42:18
  Speaker 2: They've been in the game 18 months Suddenly.
• 42:21
  Speaker 2: They've had a lot of success and now they're.
• 42:23
  Speaker 2: They want to.
• 42:24
  Speaker 2: They want to go to the next level, they want to be the influencer or the coach or whatever.
• 42:28
  Speaker 2: And I'm like you haven't.
• 42:29
  Speaker 2: You haven't been in here long enough to say hey follow me.
• 42:34
  Speaker 4: You can follow them, but no, uh, you pay me money so that you can show you how I got here.
• 42:43
  Speaker 4: In 18 months I'm a coach.
• 42:46
  Speaker 3: You know, no matter what industry it's in, everyone's a coach.
• 42:48
  Speaker 3: I've noticed that I get emails every day.
• 42:51
  Speaker 3: Things pop me up every day saying this is for agency owners and coaches and blah, blah blah.
• 42:56
  Speaker 3: So yeah, but I used to work at a coaching company in 2009.
• 43:02
  Speaker 2: Oh, wow.
• 43:03
  Speaker 3: People were like late in the game because this was when the real money was made back in back then.
• 43:08
  Speaker 3: So it wasn't for this type of industry, but it was for like learning how to make money online and things like that, you know.
• 43:16
  Speaker 3: And yeah, this is kind of like all crazy how it's like all coaches and stuff.
• 43:20
  Speaker 3: Now that was like 14 years ago, so it's really crazy.
• 43:25
  Speaker 2: It's interesting to have seen it grow.
• 43:26
  Speaker 2: It's like what I do, like the back end of learning how to create a course, the marketing behind the course, putting the SEO on the course, coming up with the content, editing the content, doing the sales.
• 43:38
  Speaker 2: I mean that was all a skill set that I had to learn in the last five years.
• 43:42
  Speaker 2: I had no idea I remember Jamie's been with me this long.
• 43:46
  Speaker 2: I used to actually be in Costco and I'd be shopping with my littles.
• 43:49
  Speaker 2: I'm like, oh, someone bought a course.
• 43:51
  Speaker 2: I hand delivered that course.
• 43:55
  Speaker 2: I mean that's like that's how long ago that was.
• 43:58
  Speaker 2: That was like thousands of courses ago.
• 44:00
  Speaker 2: But I was like, yeah, someone bought something I'm just gonna handle and I would literally move it over to them and I would drop it in their messenger.
• 44:07
  Speaker 2: That's like that's how basic.
• 44:09
  Speaker 2: That was way back in the day.
• 44:11
  Speaker 2: Now it's everything's automated.
• 44:12
  Speaker 4: I'm like, oh, thank god but it was so hard to get there I would just not hard but it that was a big transition.
• 44:21
  Speaker 4: Yeah, it was a transition for me, but we all transitioned together, we rolled it out, we wrote it out together and I was like this girl's onto something.
• 44:35
  Speaker 4: Man, there's something in this, there's something to this.
• 44:40
  Speaker 2: And so now everybody is like oh, you can like um porter amy porterfield, I think that's her name, right, she just revamped her whole podcast, just did a rebranding, and her big thing was that she sold a course for 47 bucks.
• 44:54
  Speaker 2: Well, she worked for um what is his name, the guy I can't think of his name.
• 44:59
  Speaker 2: She worked underneath him and his stewardship for years, so she had a huge following, a huge audience.
• 45:04
  Speaker 2: So they're like oh, she made like 2.5 million selling this $47 course.
• 45:09
  Speaker 2: I'm like, yeah, she has a huge following, a huge brand.
• 45:12
  Speaker 2: Of course people are going to buy her product right off the bat.
• 45:14
  Speaker 2: Right, it takes a while to kind of get things going and figure out where you're at and you know, and everyone can sell a general course but cleaning courses are different, right, sure, but that's money for like $47.
• 45:28
  Speaker 2: My goodness, that's a lot of courses, but if you can add spin on Facebook, then you know it ends up being what?
• 45:36
  Speaker 2: Is it four to one, or is it three to one?
• 45:38
  Speaker 2: Now I don't remember.
• 45:39
  Speaker 2: I haven't checked on Facebook.
• 45:41
  Speaker 2: For every dollar you spend, you get $3 back, is what they say, hypothetically.
• 45:44
  Speaker 2: you know the more money you spend, the more money you'll get back off Facebook, it's the whole thing.
• 45:51
  Speaker 2: And then they're like yeah, it's the most money you'll make.
• 45:53
  Speaker 2: I'm like I don't know, that's a lot, of course it is.
• 45:55
  Speaker 2: I don't know how long her ad spin was or what.
• 46:10
  Speaker 2: You know what I mean because I looked at her when they came up.
• 46:11
  Speaker 2: But yeah, it's interesting.
• 46:11
  Speaker 2: Definitely, um, the coaching realm has changed immensely, um, even in the last five years.
• 46:13
  Speaker 2: It's uh, because I did coaching prior to this, but not like on a full-time scale.
• 46:15
  Speaker 2: So it's interesting to see kind of where it's going and I can see even more changes.
• 46:20
  Speaker 2: Everyone's like you need to have an app.
• 46:21
  Speaker 2: I'm like why do I need an app?
• 46:24
  Speaker 2: I'm like new, samler has an app.
• 46:28
  Speaker 2: You can watch everything on there.
• 46:29
  Speaker 2: I don't want an app game changer for me.
• 46:31
  Speaker 4: I'm like what I'm at baseball.
• 46:34
  Speaker 4: I can watch my head.
• 46:35
  Speaker 4: Yeah, that was great.
• 46:37
  Speaker 4: That was great that's fun.
• 46:39
  Speaker 4: I'm glad you guys how can people reach out to you if they want to?
• 46:43
  Speaker 4: How can people get a hold of you?
• 46:48
  Speaker 3: me.
• 46:48
  Speaker 3: Oh uh, you know they can.
• 46:50
  Speaker 3: My site, uh, it's called the search specialists yes that's good as you go specialist s with an s not specialist yeah, you know, and I don't know why I choose these names, but it's yeah, it's search specialists and they can go there.
• 47:06
  Speaker 3: I'm sure there'll be a link somewhere in, like the podcast or whatever Check it out.
• 47:11
  Speaker 3: So there's a link to where they can get a free SEO analysis.
• 47:15
  Speaker 3: You know, usually I would like to reserve it for people who have a business that's established, that have retained earnings and things like that.
• 47:23
  Speaker 3: I have had a lot of people who say that they've been in business zero to one years, they have zero to one employees.
• 47:32
  Speaker 3: I'm like, well, this likely isn't for them because solo cleaners never really have that ability to invest, to to invest.
• 47:41
  Speaker 3: I believe, in my experience anyway, uh, you know, to do, to do full on SEO, because I'm like, okay, they're afraid they're going to get too busy or whatever it is, but I think it really is for everybody.
• 47:53
  Speaker 3: It just really has to do with how disciplined people are and, you know, and if they're willing to invest, because you're never going to grow unless you invest something, whether it's your time or your money or whatever it is.
• 48:07
  Speaker 3: And you know there's some people out there that I think we both know, who you know, who specialize in organic, uh, generation of new, like referrals and things.
• 48:17
  Speaker 3: There's only referrals only, but when you you know 1500 people a month in your city looking for cleaning companies, you know it's, it's kind of not a good idea to overlook that as well.
• 48:29
  Speaker 3: I mean, having referrals would be great, you know, and it'd be awesome and those are, it's great.
• 48:34
  Speaker 3: I've had them myself, you know but something that I think investing is good.
• 48:38
  Speaker 3: So if they want some information about that, there's like a link on my website for a free SEO evaluation, but it's a certain specialistcom.
• 48:47
  Speaker 3: If you Google my name, jonathan Rodriguez, and cleaning company or SEO, you'll see like all kinds of things come up in that realm, so they can find you there.
• 48:59
  Speaker 2: Right Cool.
• 49:00
  Speaker 2: So do you have like a little mini course that people can take too?
• 49:02
  Speaker 2: I know I had mentioned how diehard everyone is a DIY in the cleaning industry.
• 49:08
  Speaker 2: Is that something that maybe might be on the scope for you?
• 49:12
  Speaker 2: I know you offer full services.
• 49:14
  Speaker 3: Yeah.
• 49:15
  Speaker 2: Is that something that you have or are considering?
• 49:18
  Speaker 3: You know, I never thought about it until this conversation today.
• 49:22
  Speaker 3: Okay, considering you know, I never thought about insult on this conversation today.
• 49:24
  Speaker 3: Okay, like, oh, do you offer?
• 49:24
  Speaker 3: Like like, oh, you should like, you know, go on youtube where you should like you know, do this and that.
• 49:28
  Speaker 3: Or offer like coaching or whatever.
• 49:29
  Speaker 3: I'm like okay, well then, that defeats my purpose.
• 49:33
  Speaker 3: But what you were told me about today, about how people are di wires and how they may want simple changes that they can make, you know, I just even think about that until we have this conversation today.
• 49:45
  Speaker 3: I'm like you know what?
• 49:46
  Speaker 3: I could probably put something together that I said I could say, hey, use this.
• 49:51
  Speaker 3: And you know, and I think you're going to be further, way further off along than you would have been normally without taking a course.
• 49:57
  Speaker 3: So that's now on my radar, shannon.
• 50:00
  Speaker 2: Definitely it could be like a $9 course and that could be the lead into your funnel right for more things information and uh, you know the drip schedule and everything else it really cool it could be.
• 50:11
  Speaker 3: Yeah, you know, I'm actually going to start getting into um a video for for youtube, you know, because that'll help not only for seo but also just to help people in general, you know, with getting that information out there and being seen as like a thought leader in the industry or any industry really, I guess you target.
• 50:29
  Speaker 3: So I kind of have some new plans in the works for just kind of not just waiting for a referral and having just kind of, I guess, do you believe in like gratitude and like how, yeah, that whole, how that works, you know, being grateful and then you kind of get more.
• 50:43
  Speaker 3: That's just kind of how it's worked for a while.
• 50:45
  Speaker 3: But I feel like I need to kind of take more action.
• 50:48
  Speaker 3: So I'll probably have to have a conversation with you guys about how that works and how the course would work and how all that set up, because that would probably help a lot of people who don't right now have the means to have full-on SEO but can at least lay the groundwork themselves to when they do have SEO done.
• 51:06
  Speaker 3: They're already like almost there or they're already like in a position where they're not starting out from zero.
• 51:13
  Speaker 2: So At least in something, and it's a nice dynamic for them to be able to step in and lead into bigger and better things and ultimately to get the services, the full services.
• 51:25
  Speaker 2: And it's really hard and I will just say this for the podcast it's really we're at a pivotal point.
• 51:33
  Speaker 2: Not only do I believe in reciprocity, we're at a pivotal point in our society where we are not human to human.
• 51:41
  Speaker 2: It's becoming less connected and I'm finding and I'm going to actually have a talk about this is going back to doing in-person bidding and it's time consuming.
• 51:51
  Speaker 2: But I think that people are longing so much for the human connection, just the engagement from human to human.
• 51:58
  Speaker 2: Because we all have a six foot radius of our boundary right.
• 52:01
  Speaker 2: It's kind of funny that during COVID we had to have a six-foot oh don't go near each other when that's when your actual aura is what they say, if you are woo or not.
• 52:10
  Speaker 2: Um but I am you'll find the coincidence is pretty interesting then.
• 52:16
  Speaker 2: So it's, it's a six-foot radius.
• 52:18
  Speaker 2: So when you're next to somebody, you're picking up on a lot of signals that you wouldn't get like through Zoom right.
• 52:23
  Speaker 2: Or you know, a lot of times and I'm on my soapbox here, you'll see them on the phone and they'll talk to you, but they don't want to talk to you over the phone, like you had mentioned, and we're just becoming more and more disconnected and I think people are really wanting that connection.
• 52:39
  Speaker 4: They want to.
• 52:40
  Speaker 4: They are, they're yearning for to be heard, right yeah?
• 52:46
  Speaker 3: Believe that.
• 52:47
  Speaker 3: Yeah, I mean, I feel like that you know.
• 52:50
  Speaker 3: Also, like, if you know, if you come to my house and you spent the time to drive there and did an in-person bid or whatever it is, you know and I liked you and I'm like, oh, this person's cool, I'll bet they like have it down, I would probably hire you just because you went that far to do that.
• 53:09
  Speaker 3: So definitely something I'd love to hear more about if, when you go back in in-person bidding, if that is changing your conversions at all.
• 53:13
  Speaker 2: that's interesting it'll be an experiment.
• 53:15
  Speaker 2: I just had a move out cleaning debrief.
• 53:19
  Speaker 2: It's totally it's a dollar 99.
• 53:21
  Speaker 2: It's a debrief of a move out cleaning the cleaning.
• 53:22
  Speaker 2: It's totally it's $1.99.
• 53:23
  Speaker 2: It's a debrief of a move out cleaning that Cleaning Tech did.
• 53:25
  Speaker 2: There's a story behind what happened and what went down and what got cleaned, what didn't get cleaned, and it was actually.
• 53:31
  Speaker 2: You know, it's the first time I've done it, so I do a lot of those types of things to break it down for people so they understand you know why.
• 53:37
  Speaker 2: Why do you want the surface to be dry when you start off?
• 53:39
  Speaker 2: Or what's the dwell time?
• 53:41
  Speaker 2: Dwell time refers to sanitation, but it also refers to how long the chemicals should sit on the surface, right?
• 53:46
  Speaker 2: So there's all of this weird techie stuff that I totally dig.
• 53:53
  Speaker 2: It's not for they're like you did.
• 53:54
  Speaker 2: What A move out debrief?
• 53:58
  Speaker 2: It's nothing gross, it wasn't, it wasn't dirty, it wasn't icky.
• 54:06
  Speaker 2: So, yeah, no, it's nothing gross.
• 54:07
  Speaker 3: It wasn't, it wasn't.
• 54:08
  Speaker 3: So, uh, yeah, no, it's always cool what comes around, what doesn't come around, for sure that is.
• 54:10
  Speaker 3: I haven't heard about dwell time since covid, so right because I was working somewhere, just like on the side to help to help out somebody else and like like no, you need to let that sit for a while because it's not going to kill any bacteria.
• 54:23
  Speaker 3: You think it's going to.
• 54:24
  Speaker 3: It's going to for x amount of time, so I learned about that, so that's cool we, we all learned about cooties during like you want me to do what I?
• 54:36
  Speaker 3: actually have a question for you guys, because, because I have a gym at the place I live at and, like they have, they have microfiber towels that they spray, that you can spray disinfectant with, and everyone's reusing them.
• 54:52
  Speaker 3: And I would like I remember that, like you didn't want to reuse no matter even if it was disinfected or not towels because you wipe down the machines, you know what I mean.
• 55:01
  Speaker 3: And you don't really want to reuse someone else's towel and and I'm like like, am I being weird about that?
• 55:07
  Speaker 3: Do I?
• 55:07
  Speaker 3: Am I not remembering this correctly?
• 55:09
  Speaker 3: So I'm actually kind of curious when you guys, should we be taking that towel, spraying it, wiping down the machine that has your cooties on it and throwing it in the laundry bin, or should we be hanging it up there and reusing it all day with everybody?
• 55:23
  Speaker 2: No, my gym actually has towels.
• 55:26
  Speaker 2: We call them sweat towels, but you can use them to wipe off machinery, like before and after, and so we just grab a fresh towel and they're laundered there on site.
• 55:34
  Speaker 2: They're bleached every time.
• 55:35
  Speaker 2: It's just part of what the service comes with.
• 55:38
  Speaker 2: If you're just using the same microfiber cloth and you're passing it for person to person, it's kind of like and I hate to use this analogy it's like sharing your deodorant, right?
• 55:47
  Speaker 2: Yeah?
• 55:50
  Speaker 3: I want to be like the annoying guy who's like going down there because it's like 82 degrees in there and I went down there, like last week.
• 55:56
  Speaker 3: I'm like hey, it's really really hot in here, plus there's no towels.
• 55:59
  Speaker 3: And they brought like two towels and I just see them hung up in the same spot until we're reusing them and I'm like this isn't right.
• 56:06
  Speaker 3: I just know it's not, you know.
• 56:07
  Speaker 3: So I appreciate that maybe I'll go down there and cause a scene.
• 56:12
  Speaker 2: I would say you know, hey, I love being part of the gym but sanitation is, it's against its priority.
• 56:19
  Speaker 2: Like and when I first got into this industry, there were cleaners who use the same towels in each house that they clean, and they clean three houses a day, right, and you're like ew, so you don't really know if that is.
• 56:30
  Speaker 2: Was that a toilet rag?
• 56:32
  Speaker 2: Was that not a toilet rag?
• 56:33
  Speaker 2: And you're using it in someone else's house?
• 56:35
  Speaker 2: It's just, they don't know.
• 56:37
  Speaker 2: People don't know what they don't know.
• 56:38
  Speaker 2: There was the, the video of the guy I think it was like a burger king or taco bell.
• 56:43
  Speaker 2: He's out on the playground and he's mopping and he seen that one of the kids or somebody spilled coke on the on the table.
• 56:50
  Speaker 2: So he took the mop that he took from the ground and went across the table and someone filmed it and he just probably didn't think anything of it.
• 56:57
  Speaker 2: He thought he was being helpful and in actuality he just cross-contaminated.
• 57:02
  Speaker 2: Eventually would have dissipated because it was outside right right the whole it's the whole thought process behind was like he was trying to help out, but he really didn't help out that sounds horrifying.
• 57:15
  Speaker 2: Don't don't be afraid of germs if you're gonna eat in a restaurant no, it's the word in my mouth right here I hear you.
• 57:22
  Speaker 3: I've seen some questionable scenarios occur.
• 57:25
  Speaker 2: Definitely so.
• 57:26
  Speaker 2: Do you have any questions for us?
• 57:28
  Speaker 3: You know what?
• 57:29
  Speaker 3: That was actually the most main relevant question I had, because that happened like an hour and a half ago and I was like, no, it's all right.
• 57:36
  Speaker 3: So I just grabbed paper towels myself, but uh, you know, I don't know.
• 57:39
  Speaker 3: I mean I, you know, I haven't really heard a lot about clean free university and so I have clients, you know, who, um, are in different stages of cleaning.
• 57:48
  Speaker 3: Uh, you know, I'm curious, you know, if I could offer them information about what you guys do.
• 57:54
  Speaker 3: Do you have like a quick like elevator speech for me that I can pass on to them and direct them where to go?
• 58:00
  Speaker 2: I um, I actually just teach people how to run the back end of their cleaning business.
• 58:05
  Speaker 2: Yes, I can answer all of your weird questions about cleaning and processes and product and all that other stuff, but basically what I love showing people to do is to put the systems in place.
• 58:17
  Speaker 2: We all know that cleaning has five major systems.
• 58:20
  Speaker 2: There's the client attraction, the cleaning tech, the boundaries and payments right, and then there's the marketing and then the more branding and then the customer service element.
• 58:30
  Speaker 2: Those are like the five key systems that you should have minimum to get in.
• 58:34
  Speaker 2: And then there's SMPs and then you know there's legalities and taxes and all the other stuff.
• 58:38
  Speaker 2: But I like teaching people how to run the back end of their cleaning business.
• 58:42
  Speaker 2: Because I didn't know how to run the back end of my business.
• 58:45
  Speaker 2: I was just like I'm going to clean and I'm going to charge 25 bucks an hour and I'm going to make all this money.
• 58:51
  Speaker 2: And I was just like I realized I wasn't going to make all this money, that I was being worked to death and cleaners, the cleaning clients, didn't care about me.
• 58:59
  Speaker 2: They only care about themselves and what the end result was.
• 59:04
  Speaker 2: And I get that we're providing a service, but there's a dynamic of how to make that go.
• 59:10
  Speaker 2: I cater and I know that there's a differentiation between you mentioned Debbie Sardone, who's at the top of the kingdom, and I actually focus on the middle or upper middle and then the lower end of the industry.
• 59:23
  Speaker 2: I'm not here to not help someone because they can't afford the 10 grand or the 20 grand or the 15 grand or the eight grand or whatever one else is charging.
• 59:33
  Speaker 2: I genuinely have an interest of pushing the industry where it needs to go, because I see where this is heading.
• 59:40
  Speaker 2: It's lucrative.
• 59:42
  Speaker 2: This is the first time a lot of these people that have been in business for themselves, they've dealt with HR and this is the first time they've actually been able to acquire wealth.
• 59:51
  Speaker 2: We're mostly a woman-dominated trade.
• 59:54
  Speaker 2: There's no other trade that's woman-dominated.
• 59:58
  Speaker 3: That's true.
• 1:00:00
  Speaker 2: We're number 23rd.
• 1:00:01
  Speaker 2: We're the 23rd trade So's it's.
• 1:00:03
  Speaker 2: It's exciting to be here on the ground level and people are like, oh my gosh, you should focus on the higher end of the of the industry.
• 1:00:10
  Speaker 2: There's people for that already.
• 1:00:12
  Speaker 2: I want to make sure that we push everybody to go, definitely that's awesome, that's just I'm right along with her, I'm right along with Shannon.
• 1:00:21
  Speaker 4: I love and it's not even specifically cleaning businesses, but that's where I'm at, because that's, of course, what I'm into.
• 1:00:30
  Speaker 4: But I love helping direct people that are just starting out I mean new and trying to open up a business.
• 1:00:43
  Speaker 4: How do I get an EIN number?
• 1:00:46
  Speaker 4: I mean brand spanking new, and I just love it.
• 1:00:50
  Speaker 4: I've been there, I've been at the bottom, like what do I do?
• 1:00:55
  Speaker 4: What's an LLC?
• 1:00:58
  Speaker 4: What's an S Corp?
• 1:00:59
  Speaker 4: Wait, what?
• 1:01:00
  Speaker 4: Oh?
• 1:01:01
  Speaker 4: I have to put taxes.
• 1:01:02
  Speaker 4: How many bank accounts do I need?
• 1:01:05
  Speaker 4: How do I market?
• 1:01:07
  Speaker 4: How do I join my chamber?
• 1:01:08
  Speaker 4: That's what I love doing.
• 1:01:12
  Speaker 4: And then, if it's a cleaning business, then I do a lot of hand-holding with Shannon and um and or do an introduction.
• 1:01:24
  Speaker 4: So I'm like I kind of am underneath Shannon a little bit, um, but yeah, I, because I was one of her students, I'm still one of her students.
• 1:01:37
  Speaker 4: I still ask her kind of like can you believe this is happening?
• 1:01:41
  Speaker 4: What do I do?
• 1:01:43
  Speaker 4: There's times that comes up that I haven't walked through a threshold.
• 1:01:47
  Speaker 4: I just walked through a threshold of firing an accountant.
• 1:01:56
  Speaker 4: Like I'm getting up there, you know, like.
• 1:02:02
  Speaker 3: So there's still times that I still need her.
• 1:02:04
  Speaker 3: That's that's great.
• 1:02:04
  Speaker 3: I love that.
• 1:02:05
  Speaker 3: That's great.
• 1:02:05
  Speaker 3: No, it's, it's wonderful to be able to hear what you guys do and I think it's been like a really fun time, honestly, and it's gonna be on this podcast with you guys in honor and thank you for having me on here, for sure, but no, you guys are fun.
• 1:02:17
  Speaker 3: I want to do this again definitely.
• 1:02:19
  Speaker 2: We should definitely schedule something before the end of the year nothing like you.
• 1:02:22
  Speaker 4: Like eric thought it was huh, but then it was just like it feels like you're just going live on a live uh-huh yeah yeah, well, thanks for coming on.
• 1:02:33
  Speaker 2: We really enjoyed you.
• 1:02:34
  Speaker 2: If you have any questions after the fact, please reach out thank you, shannon.
• 1:02:38
  Speaker 3: Jamie, I really, really appreciate it.
• 1:02:39
  Speaker 3: Uh, have fun and we'll catch you later yeah, bye.