Latest / The Ambitious Coach Lab
Business Development Is Not Sales: What Business Coaches Get Wrong with Kelly Kennedy
What if the biggest thing holding your coaching practice back isn’t your skill, but your business development discipline?
In this episode, Cam sits down with Kelly Kennedy to unpack what business development actually looks like for coaches, consultants, and entrepreneurs. Kelly shares his journey into the field and breaks down the key difference between sales and business development, emphasizing that great business development is about opening doors, not closing deals. They dive into practical strategies like mastering your calendar, leveraging LinkedIn for consistent outreach, and building…
The skinny
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