The Celebrity Effect - How a Popular Restaurant Reviewer Grew His Brand on Social Media with Bob Kelly from Bob's Restaurant Review
For the first show of our new season we met with Bob Kelly from Bob's Restaurant Review. Before I ever met Bob, I felt like I already knew him. In just 3 short years Bob has made himself into a well known local figure after moving to the Myrtle Beach area from New Jersey. A few keys to his success in branding: being consistent on social media, commenting on and liking other social media content and taking part in community events. Regarding the social media strategy, this is known in the marketing world as "human media" and he has shown how well it works (and without spending a lot of money…
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