ChatGPT is so overrated: views from Unlocked

Performance Marketing Unlocked · Mar 13, 2023 · 39m

What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked, our 2 day event with 800 attendees. We begin with a recap from the editorial team at PMW, some 'jokes' from the Editor and a rundown of the biggest topics including ChatGPT, attribution and why advertisers' biggest competitors are dogs.

Then we hear from the delegates on the conference floor including the Director of the Influencer Marketing Trade Body and the CMO at BrightBid, revealing what's getting their attention at the…