#125 - What Most Advisor Websites Get Wrong – Colton Etherton Breaks It Down
Many advisor websites feel like digital brochures—bland, generic, and forgettable.
Colton Etherton wants to change that.
A former financial advisor turned web designer, Colton now helps advisors build sites that actually convert. Through his firm, Slices Design, he’s helping advisors stand out from the sea of sameness in financial services.
In this episode, Colton shares:
The #1 website mistake most advisors make (hint: it’s your homepage)
Why clear messaging beats credentials
How to use your niche to attract the right people
When it’s time for a full website overhaul
Even if most of your…
The skinny
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