Latest / She’s Smart / Eram Siddiqui - Founder of Hudson+Bleeker
Transcript
- 0:02Hey, everybody. Welcome to She's Smart. This is the podcast where we celebrate
- 0:06extraordinary women and their powerful stories.
- 0:09Stories that inspire, challenge, and connect us all.
- 0:12I'm your host, Maria Robotham. On today's episode, I have Aram Siddiqui,
- 0:17the founder of Hudson & Bleeker, a line of luxury travel accessories.
- 0:21Aram's story is seriously inspiring. She started out in politics and non-profits
- 0:26before pivoting into business, launching Hudson and Bleecker after realizing
- 0:30there was a gap in the market for chic, functional travel accessories.
- 0:34We talk about everything, her time in politics, how a chance moment with her
- 0:38mom helped her get her first apartment in D.C., the early days of sewing her
- 0:42first shoe bags, and the ups and downs of growing a business while raising kids.
- 0:47We also dive into the challenges of manufacturing, the global supply chain,
- 0:51and why nothing is ever really a failure.
- 0:54This one is smart, inspiring, and full of those oh wow moments.
- 0:58So get cozy as we connect, learn, and laugh together on She's Smart. She's Smart.
- 1:04Music.
- 1:17You know what's really funny? You know what? When I was emailing you back,
- 1:21your name pops up from HRP Mamas, Hudson River Mamas.
- 1:27Were you in that group in Tribeca?
- 1:30So was I. We were in the same group in New York City.
- 1:34So we were right at Worth and Broadway. Worth and Broadway? Right in front of
- 1:38the park. Right in front of City Hall.
- 1:40I have the best memories of living in New York City. My 20s were the best.
- 1:44And I get it when I'm in New York. I get why it's a young city,
- 1:48because once you have kids or go through phases of life, you're like,
- 1:51this phase was great, but I want something else.
- 1:53For me, the biggest thing was just the walls caving in with two kids during the pandemic.
- 1:57I was like, get me out of here. I told my husband, I told Anise, I was like, I'm leaving.
- 2:01And I'm like, you can come if you want. But I'm like, I found the place I'm
- 2:05moving to. I'm moving to Westmore, Connecticut.
- 2:09And he's like, what is this place? I'm like, get in the car. Let's go.
- 2:12I'll show you. Because we're not from here. We're from California.
- 2:14Eight hour away. And so I was like,
- 2:16where do I even begin? Because like my uncle lived in Rye growing up.
- 2:20I spent a lot of summers here and winters in my early teens.
- 2:23I'm like, this place sucks. This is boring. And so I'm like,
- 2:27I'm not living in Westchester.
- 2:29I love visiting. I'm like, no, it's cold and brutal. And then people were talking
- 2:32about Westport. I'm like, what is this place?
- 2:34It is this magical place. Yes. I'm like, beaches? What?
- 2:38I was like, restaurants from New York?
- 2:40Farms? I'm like, this is like life. This is what I want for the kids and myself.
- 2:45It's proven to be everything that I had hoped for and more. I agree.
- 2:49It's not a place you live when you're in your 20s. Oh, no.
- 2:52My girlfriend always comes and visits. And she's like, you guys, I want to move here.
- 2:55Everyone who visits us is like, we want to move here. And I'm like,
- 2:58no. Wait. Wait till you have your kids and then call us. Yes.
- 3:02And then we'll go house hunting. Yeah, I'm like, because you're not dating here. No.
- 3:05You're not dating here. No. Leave that for the big city. That's better.
- 3:09So you grew up in California.
- 3:10I did. Did you go to school there too? I did. Where'd you go to college? I went to UC Irvine.
- 3:15Awesome. I didn't know that. No, I went to Boulder.
- 3:18I fled a small town, small high school. I knew everyone, which was awesome.
- 3:24But I needed to go into someplace big where I was like a small fish in a big place.
- 3:28So I went to Boulder, which is like 35,000 undergrad at that time.
- 3:31But I have a ton of friends who went to UCLA, Cal, Stanford, USC.
- 3:36So many people move back to the area. Everyone moves back. I just kept going east.
- 3:41You and me both. I grew up in a really big family in a small town.
- 3:44I'm the youngest of three, but my dad was one of six children and my mom is one of seven.
- 3:50My dad passed away eight years ago. My dad immigrated here from Pakistan when he was 18.
- 3:54He got into school at the University of Oklahoma. So he landed in America in Oklahoma.
- 3:59My mom moved here and he hated it. His brother was in California,
- 4:02Cal Poly, and he's like, what are you doing there? Come to California.
- 4:05So my dad moved. What's really fascinating and something I took for granted
- 4:09was except my dad and his siblings all lived near each other. We grew up together.
- 4:15And so we all went to school together. Like our lives were together.
- 4:19And it's so funny because now I'm in my 40s and I tell people,
- 4:22I don't even know what it was like having best friends growing up because my
- 4:24cousins were my best friends.
- 4:26We did everything together. We vacationed together.
- 4:28And so long story short, I'm the only one who's left headquarters, as my husband says.
- 4:34Oh my gosh, they're all still in California. They're all still in California.
- 4:36They're spread out around Southern California, like Orange County,
- 4:39Thousand Oaks, Calabasas, Irvine, Cape Heart Beach.
- 4:44Laguna Beach. Were they all okay during the fires? Thankfully,
- 4:48yes, except for one of my cousins.
- 4:49Her house is fine, but she went through fits of having to evacuate multiple
- 4:52times and not having electricity.
- 4:55She was like, I feel like I'm living in a third world. They'll just notify us
- 4:58that the power is going off. Yeah, like brownouts almost.
- 5:03Right. I know people in the Bay Area who left because of brownouts.
- 5:06That was just disrupted. My parents' sister is still there.
- 5:09My whole family is there. My mom's in Orange County. I don't ever remember any
- 5:12of this growing up. None.
- 5:13And there was never as much snow as we're getting right now.
- 5:15That is very true. Never had this crazy snow.
- 5:18Like there was always a storm and powder days and the pass would get closed,
- 5:23but it was never, they got eight feet of snow the other day.
- 5:27Oh, I had no idea. Eight feet.
- 5:29I'm like, what do you even do? And even last winter was wild for them too.
- 5:33Mudslides and all these things. I pray for my state. I know. I pray for my state.
- 5:37I know. It's so funny. My mom's always like, I want to move to Connecticut. And I'm like, why?
- 5:41And then my mom just goes through this whole litany of things.
- 5:43She's like, well, I don't know if the house is going to get insured and like
- 5:46gas is so expensive and it's just really hard.
- 5:48She's like, it wasn't like this when we decided to stay here and raise our family and our kids.
- 5:52I tried to take my parents' insurance away up in Northern California because
- 5:55of trees and they wouldn't insure them until they took the trees down.
- 6:00I know people who've lost insurance on their house. Right?
- 6:03It's so sad. And imagine those people who thankfully my parents were able to
- 6:07do it, the people who are just getting by. Well, that's the thing.
- 6:11There are a lot of people in California who are just getting by.
- 6:14I mean, the majority are just getting by.
- 6:16When gas is $7.99 a gallon, you have to just wonder, and they're so car dependent.
- 6:21I literally scratch my head. How does anyone survive here?
- 6:24And you're driving long distances. It's become totally unsustainable. It really has.
- 6:30So you went to UC Irvine. What got you into politics and working for Senator Barbara Boxer?
- 6:37So I went to UC Irvine. I was an econ major. I hated it. I was an econ poli-sci major.
- 6:43And I loved all my poli-sci classes. I ended up taking a class with this amazing
- 6:48professor who was poli-sci international studies. At UC Irvine,
- 6:53as you know, it's not a liberal arts college.
- 6:57If you want liberal arts within the UC system, you're going to Cal.
- 6:59And so that was the dream.
- 7:01I went to Irvine and it was very early at the time because it was 2000.
- 7:06It was still like a commuter school, but now it's just blown up,
- 7:10right? I don't even recognize the place anymore. Really science-based.
- 7:13It's very much science-based. It always has been. Science, engineering,
- 7:17medicine, that's been their wheelhouse.
- 7:19It's a really great institution. We can both agree that the one thing California
- 7:22offers is an amazing public education. Oh, God, yeah. Hands down.
- 7:26You can't get it anywhere else.
- 7:27But I really wanted to go to college and not come out with debt.
- 7:30That was the goal there. And so I'm like, this works, and I'll get a really great education.
- 7:34And honestly, it was a great experience. And so one of the things was I kind
- 7:39of fell into poli-sci and fell in love, right? I fell in love with it.
- 7:42And then I started interning because I wanted to go to law school.
- 7:46I started interning with law firms. And then I interned for a trade association
- 7:52that was in Newport Beach. What is a trade association?
- 7:55Trade associations basically represent industries.
- 7:58So whether you want to call them, they do have a lobbying arm,
- 8:01right? And they represent various trades.
- 8:03So I worked for intern for community banking trade association.
- 8:08So I came in as an intern and I stayed there for a year and it was great.
- 8:12I learned a lot about financial services, community banking.
- 8:15I had no idea that community banking existed and how this was the backbone of America.
- 8:19They're in these rural towns. A lot of them service farmers.
- 8:23Coming from California, like you and I can relate, like we're big city people.
- 8:27So it's really hard to understand what's going on in the middle of the country. Yeah.
- 8:31And so this really opened my eye because California is a bubble.
- 8:34It opened my eye to what goes on outside of the bubble because here I am thinking
- 8:38like the way I live is the way everyone lives. Right.
- 8:41That was a really great opportunity. And I remember the executive director at
- 8:45the time, he was always like, you should go into politics or if you have an
- 8:48interest in this, like you definitely have to work in Washington.
- 8:51And it hadn't even crossed my mind. So after I graduated, they hired me and
- 8:56I became a marketing coordinator.
- 8:58I stayed there for about a year.
- 9:00Debbie Stabenow of Michigan was the first member of the Senate that I started working for.
- 9:05I got to know her team because most politicians, regardless of where they are
- 9:09in the country, they raise their money from three states, California, New York, and Florida.
- 9:16No matter which party they're from. Those are like the three states that really
- 9:21fuel financial campaigns.
- 9:24Why is that? That's where the money is. That's where the money is.
- 9:28They're the money, but they're the people who are interested in like,
- 9:31whether it's like they want to influence or they want to partake in it.
- 9:36I also think that in the 20 years since I was in politics, things have changed
- 9:39a lot from my experience. And that's one of the reasons why I also left.
- 9:43Okay. I want to know why. So she used to fundraise in California with bankers.
- 9:48Fascinating. And not just bankers, but like California was a big state for her.
- 9:52This is kind of my point. I started her from Michigan, right?
- 9:55Raising money in California.
- 9:56I mean, and she's not the only one. Like Congress, like the House does it,
- 10:00like congressional districts do it. She was my favorite boss.
- 10:04Really? She is impeccable. She didn't come up the ranks from any wealth or anything like that.
- 10:09She was a civil servant. She came up the ranks as a community person in rural
- 10:13Michigan in a small town and just very professional, respectful.
- 10:19She was the kind of woman that I had hoped would run for office one day because
- 10:23she could really connect with people.
- 10:25So she was on the Senate Banking Committee. She became the chair of the Senate
- 10:31Banking Committee. Okay.
- 10:32And a role opened up within her team in Washington. and
- 10:36my the executive director was like you should really talk to
- 10:39her team if interested in so like I threw
- 10:41my resume in the hat I contacted someone on her team and
- 10:45I don't think she didn't really know me very
- 10:48well because I was in my 20s working for this organization I would go to events
- 10:52and she'd be nice but she didn't know me I didn't have rapport at that point
- 10:56I passed my resume along the executive director gave me a contact he's like
- 10:59contact this person it was an entry level position I was like okay I'll throw
- 11:03my resume in the hat why not and he's like this is going to help your career.
- 11:06You're young. You should go. If you get the opportunity, you should go.
- 11:10After a series of interviews, like, okay, we want to hire you,
- 11:13but you have to start in three weeks.
- 11:15This was in August. I knew nothing about Washington, D.C. in August,
- 11:19and I had never been to Washington, D.C.
- 11:23So my mom and I got on a plane and we literally all I knew was that like I had
- 11:27I was in the Hart Senate office building and I needed to find an apartment on
- 11:31the red line because the girl who worked there, I was like, you know,
- 11:34do you have any tips on where you should go for housing? And she's like the red line.
- 11:37So my mom and I hopped on the red line and literally went on every got off on
- 11:40every stop and like would rock around the neighborhood and be like,
- 11:43OK, is this a good neighborhood? Do they have good apartments?
- 11:46And my mom was like, I want you to be near the metro stop so you don't have
- 11:50to walk too far at night and stuff.
- 11:52And so we found this building off the Red Line in Woodley Park.
- 11:55And my mom's like, I really like this neighborhood. I think it'll be safe and good for you.
- 11:59And there was a building and my mom was like, let's go check it out.
- 12:02The door was locked. And it's not like New York where you have a doorman.
- 12:05There was a girl coming out with her laundry.
- 12:07And my mom was like, hey, you know, my daughter's looking for a place to live
- 12:11and she's starting a job. Like, you wouldn't happen to know if there's a building
- 12:14manager or if there's apartments coming up for rent.
- 12:17And the girl was like, I'm actually moving.
- 12:20She's like, I'm moving in the first week of October. And I was like,
- 12:23that's not going to work. She's like, do you want to come check out my apartment?
- 12:26And my mom's like, yeah. I'm like, Mom, where am I going to live?
- 12:28And my mom's like, let's just go check out the apartment.
- 12:31And so we went up to her apartment, fell in love with it. And my mom was like,
- 12:35this is it. I was like, yes, this is it. Here's my deposit.
- 12:37Take the money. And so I was like, who do I call? you know
- 12:40and so she gave me the super's number and she's like
- 12:43you can call him interestingly the super was from
- 12:45california he was born and raised in california it was wild this is the universe
- 12:49this is the universe does these things yeah and so i gave him the deposit and
- 12:54she was so kind to me she's like i was once you it's a really young city everyone's
- 12:59in their 20s and like you're gonna have the best time you have the best memories
- 13:02you're gonna make the best of friends and she was.
- 13:04All true. Best of friends, best memories, best city.
- 13:08I tell everyone I talk to, I tell every kid, once you graduate,
- 13:12go to D.C. and do the internship.
- 13:14And I say this because you want to know how the system works.
- 13:17A lot of people don't know. And I certainly didn't know. Like,
- 13:20I'm first generation, right? My parents immigrated here.
- 13:24And they had to build their life from scratch. While they had some struggles,
- 13:28they also had things that they didn't have to deal with that I do or like my
- 13:32children have to as they're growing up.
- 13:34I was like, you know, I'm not really educated on this. When I started working
- 13:39on the Hill, like it was really eye opening.
- 13:41It was like what my rights are as a constituent, what my access is to my representative
- 13:47and what services should be provided to me. Right.
- 13:51And that the government provides or that, you know, like I can.
- 13:55It's so funny when I was in elementary school, I like won an award for my congressman
- 13:59for something. I can't even remember.
- 14:01And I had no idea what it meant. Or that I could even go into my local congressional
- 14:05office and request a meeting with my congressman.
- 14:08Can you? Of course you can. You're a constituent. Do they actually allow them?
- 14:13Someone does meet with you. I had no idea.
- 14:15The phone call thing, it goes into a system and whatever, but it is impactful.
- 14:19Back then, I feel like representatives voted based on their constituents.
- 14:23Yeah. I feel like that has changed a lot. They vote party. Because the party
- 14:27will get rid of you if you don't vote.
- 14:29But isn't we going to do a whole thing about politics?
- 14:32I mean, I've spoken too much. No, I agree.
- 14:35At some point, it's all gone crazy. And we've forgotten about human beings.
- 14:39You don't have to be a part of a certain party to make a change somewhere.
- 14:42So that's where I lie right now. And that's evolved, right? I grew up with first
- 14:46generation South Asian parents who were Republican.
- 14:51Yeah. That's all I knew. I mean, Reagan was. Oh, the end all be all. End all be all.
- 14:55California, too. And I grew up with like, you never ask any grownup what their
- 14:59political affiliation is. That's right. You just don't talk politics.
- 15:02And so my mom always said whenever I go to a friend's house,
- 15:06she's like, and just remember, don't ask the parents. It's so funny when I tell people this.
- 15:09I'm like, my mom would tell me not to ask people. And they're like,
- 15:12yeah, because you probably would have asked. And I'm like, that is true.
- 15:15And then I became a Democrat, right? Because I went to school. I had this worldview.
- 15:21And I also grew up in a very different environment than my parents.
- 15:24I was influenced in different ways.
- 15:26I was like, hey, I protested in college when downtown LA was anti-war.
- 15:31And my mom was just like, oh my
- 15:33God, like in the 1970s, like people who protested anti-war went to jail.
- 15:37And every time I'd go to a protest, my mom would be like, please do not go to
- 15:40jail. I'm like, I will not I end up in jail.
- 15:43I hope not. I never did. I think a lot of things also happened in my generation
- 15:48that prompted that, right?
- 15:49That was kind of like the start of the war in the Middle East during our generation.
- 15:549-11 happened when I was in college. That really shaped my curiosity, right?
- 15:59I was like, what's going on in this world? I thought it was the end of the world.
- 16:02That really influenced my education, my desire to learn about the world and
- 16:07governments and their involvement and what's going on and where that stems from
- 16:12and how it didn't just come about overnight.
- 16:14These are things that happened today where the seeds were planted in the 70s,
- 16:1780s, or 90s. And you're seeing that now play out.
- 16:21So one thing that I've changed my mind about is politics.
- 16:24We put so much focus and emphasis on presidential elections and the impact of our lives.
- 16:29But having lived in LA, Washington, D.C., New York City, and now here,
- 16:35as I've grown older, as I've had children, as life has evolved,
- 16:39I've come to this realization, I don't know if you agree with me,
- 16:41but I feel like the best work, and this is also another reason why I left politics,
- 16:45is done as a private citizen and at the local level.
- 16:49You can make a big impact in your town. You can't move mountains overnight, but you can volunteer.
- 16:55That's like the clearest way of like, listen, if time is not on your side,
- 16:59but you're like, I can run a spreadsheet for an organization or drop off something,
- 17:03that is contribution, right? Even if you can't be on the PTA or be a room mom,
- 17:07because it can be very taxing for...
- 17:10A parent to be present and doing things. For me, no one's ever volunteered.
- 17:15So they'll always be like, will you do it? And I'm like, there's been guilt
- 17:19involved. There's been desire.
- 17:21And then I'll tell you something. When we moved to Connecticut,
- 17:23I was like, sure, I'll do it because I need to make friends.
- 17:27I need to know who my kid's hanging out with. Or when he says,
- 17:29mom, I want to have a play date with someone. I'm like, OK, who's their parent?
- 17:32Yes. As room mom, I know who their parent is. You know everybody.
- 17:35And I know who the kid is. And like, yeah, sure, you can or hell no, you can't.
- 17:39So when we moved here, it was like, I became room mom.
- 17:42I moved here September 11th. I was, school had already started.
- 17:46I signed up to be my mom. They'd send you this questionnaire,
- 17:48what you want to do? And I'm like, sure.
- 17:50Not knowing. And I go to my first parent meeting and they're like,
- 17:53how long have you lived here? I'm like, three days. We're not unpacked yet.
- 17:56The house is not done. It was still under construction.
- 17:59But I'm like, this isn't my first rodeo. I have done this. I can do this, I think.
- 18:03And my husband became the baseball coach. jump both feet
- 18:06first right in there yeah and so everyone's like how
- 18:09do you have so many friends i'm like you just jump right in
- 18:12and you find your people yeah oh you really moved and
- 18:15we found the our preschool and the first year
- 18:18they we were there they're like we need a chair for the big
- 18:21auction i was like i'll do it no idea it was at my house we did it at my house
- 18:26it was the most fun i feel like women like us there's a category of us we do
- 18:31stuff and we do it because we like
- 18:34to do it I always joke that I volunteer because it makes me feel good.
- 18:38It might help other people, but I really enjoy doing things that make people
- 18:43feel good. Same. So I can't stop.
- 18:45Yes. I can't stop. Oh, my God. The rest of my husband who's like,
- 18:49can you just slow down? My girlfriends are always like, you just need to stop.
- 18:52This is also the party house.
- 18:53There are people at my house every weekend. I hosted the Super Bowl yesterday,
- 18:57and now I'm doing a Valentine's Day party. I went to bed last night with my whole body aching.
- 19:00I was like, I have 40 to stress, and I have to cook it because we're Valentine's
- 19:03for the neighbors. So what took you from D.C.
- 19:06To Barbara Boxer in California?
- 19:08Yeah, an opportunity presented itself within Barbara Boxer's team.
- 19:11And I've always wanted to be part of my home state delegation.
- 19:14So I interviewed for that opportunity, but it required me to be out of the L.A. office.
- 19:19And so it brought me back home to L.A. and I worked in the courthouse on Spring
- 19:22Street, which was a whole other rodeo or like crazy thing because the jail was there.
- 19:28At that time, she had become the chair of the Environment Public Works Committee.
- 19:32But I wasn't working on EPW for her team. I was working on more like transportation.
- 19:37I did immigration for Debbie Stabenow.
- 19:40I did immigration, business, trade, financial services.
- 19:44And then when I came to Barbara Boxers, it was like it was a different portfolio. It was like health care.
- 19:50It was pretty diverse, but it wasn't public works or EPW, environment public
- 19:54works. And then I ended up staying there for a year.
- 19:57And then I was like, you know what?
- 20:00This isn't for me because I didn't see myself.
- 20:04So there are two camps. This is not saying anything negative or positive about
- 20:08anyone. It's just really what you want for yourself. Yes.
- 20:10And either you're committed for life and that's the life that you have, right?
- 20:14Like you move up the ranks within the member that you serve or you work for,
- 20:19or you move on, you keep building your career, but you're in this path.
- 20:24And I just felt like for the life that I wanted, it wasn't, it wasn't the right path.
- 20:29I appreciated it. And I also felt that being in the California office wasn't the same as being in D.C.
- 20:36I loved being in D.C. I didn't have that joy, the Hill meetings.
- 20:41You didn't have people that you were working with other members, say, from Illinois.
- 20:45I remember Senator Durbin's office. We used to, like, talk to their team because
- 20:49they had an office next to us.
- 20:51Like, I remember I would see Barack Obama in the cafe downstairs,
- 20:54like, on his cell phone. You would It was like that life. It was like these
- 20:57cool things that you would do.
- 20:59And then you really felt like you were a part of it. In California,
- 21:01I felt like I was just grinding in traffic, going to work, and then coming back.
- 21:05And that enjoyment wasn't there.
- 21:07I get that. And so then I went into nonprofit.
- 21:10And I was like, okay, I think that this is a nice adjacency to what I've been
- 21:14doing. It's helping people.
- 21:16I thought I took out the bureaucratic routine.
- 21:19But that's a whole other thing. But I stayed in nonprofit. And then my husband
- 21:23and I got married. And he got into business school in New York.
- 21:25So we ended up staying in New York.
- 21:27We thought we would only stay there through business school and then leave, but.
- 21:31You stayed. Right. 16 years. 16 years.
- 21:34So when did the idea come to you for Hudson and Bleecker? When I was working
- 21:39for Debbie Stabenow. Okay. What happened?
- 21:42Was there a moment? Yes. Okay. There was a moment. So that was in 2005.
- 21:46Yeah. Because my home is California, I would travel between DC and California,
- 21:51and then I would the red eye from LAX to BWI or Reagan, and I would go straight
- 21:57to work because I was in my 20s. I know that.
- 21:59I used to do the San Francisco route on Virgin America when it was Virgin America still.
- 22:04I'd take off Friday if I could, fly home at 6 a.m. My sister would pick me up
- 22:09from the airport in San Francisco with my Pete's coffee ready for me.
- 22:12I'd have all day Friday, all day Saturday, all day Sunday. I'd be on the red
- 22:15eye Sunday night back in the office by 8 a.m. I was traveling on these red eyes,
- 22:19and back then I had a really amazing shoe collection. Nice four-inch stilettos.
- 22:24And there weren't shoe bags for women.
- 22:28You would sometimes get a dust bag, and then sometimes you wouldn't.
- 22:31I would walk into the building, go to my meeting, and take out my shoes from a plastic grocery bag.
- 22:37You'd hear the crinkling if there was a meeting and it's dead quiet.
- 22:40Here I am, sopping out shoes from my flight.
- 22:43There aren't any women's shoe bags. I could only find men's golf shoe bags.
- 22:46So then I thought I was crazy. I was like, okay, no one wants shoe bags and
- 22:50I'm the only psycho that does.
- 22:51But I really need this. Growing up, my mom and my aunt used to sew our clothes
- 22:55when we were little kids.
- 22:56My mom still sews clothes for holidays for my daughter. By the way,
- 22:59I'm obsessed with your mom. I don't even know her.
- 23:01The fact that she literally got you an apartment in D.C. and was like,
- 23:04let's just go in and do this.
- 23:06She's amazing. So my mom's a get shit done type of person. I love her.
- 23:10So hi, mom. I am great because she's kind of like been that sounding board through
- 23:14everything. She even told me that I should date my husband.
- 23:18I mean, like we were friends and she'd be like, why aren't you dating him? And I was like, mom...
- 23:23Friends. And she's like, stop telling me you're friends. She knew.
- 23:26And she was the last person I told him when I was ready to get married.
- 23:29Well, because my mom's like South Asian, Pakistani.
- 23:32It's like in our culture, it's like you're dating, you like him, get married.
- 23:35This is happening now. And so I waited when I was like, I can't just bring him into the lion's den.
- 23:40Oh my gosh. I love her so much. Okay. So my mom has a sewing machine and at
- 23:44night on the weekends, I'd go home, right?
- 23:46And so I was like, mom, I want to make a shoe bag. She's like,
- 23:48okay, we'll go to Joanne Fabrics and I'll show you how to do it and what you need.
- 23:52She started teaching me how to sew. And my husband still carries the shoe bag
- 23:56that I made for him with the Florida Gators in 2005.
- 24:00He refuses to use any of the newer ones that I ever made.
- 24:04He's just like, this is the first one. And so yeah, my mom helped me do that.
- 24:08And then I started sewing them.
- 24:10And people were like, this is great. My dad was like, oh, I'm traveling.
- 24:13I'll take one. My brother-in-laws, my cousins, everyone was just asking me,
- 24:17can you make one? Then I kind of forgot about it. I was just in work.
- 24:20The idea of doing this as a business really didn't come together until 2010.
- 24:26Because I was just like, okay, do I want to go to law school?
- 24:30Like, what do I want to do? Like, I'm in non-profit. You know,
- 24:32it was like all these years I went from working for two senators into non-profit.
- 24:37It never crossed my mind to go into business.
- 24:40The funny thing is I come from a family
- 24:42of entrepreneurs. My parents were entrepreneurs and business people.
- 24:45I was just like, no, I don't want to do it. And then when I moved to New York,
- 24:48I quit my job and my husband was in business school and I was looking for work.
- 24:51I ended up working with a nonprofit, like a housing nonprofit in New York,
- 24:54which was incredibly eye-opening and equally devastating.
- 24:58Which one did you work with? I worked for ANHD, the Association of Neighborhood
- 25:02and Housing Development on Broad Street.
- 25:03I don't know that one. They do really good work. It was really fascinating.
- 25:07We were talking about rent, right?
- 25:08Like about rent stabilization, working with landlords, how the banks are even part of the problem.
- 25:14It was crazy, like how they're lending to predatory.
- 25:17Business owners. There are people who live in New York City that have holes
- 25:20in their ceilings. Their doorknobs don't lock.
- 25:23They don't have running water. I mean, it was just like, you know,
- 25:26I was sitting here in my bubble thinking everyone lived like me, right?
- 25:30Here I am. I knew nothing about the boroughs. I knew nothing about socioeconomics
- 25:34of New York. I just assumed it was sex in the city.
- 25:37Well, unless you see the other side of it. Until you see the other side of it.
- 25:40Right. And I saw the other side of it. And it was really eye opening.
- 25:43And then one day my husband's like I was like looking for jobs like what do
- 25:46I do next and he was like why are you looking for work he's like you know you
- 25:49have this really great idea and you're in New York and it's such a creative
- 25:53place like just explore it and I was like no that's too scary that's too unpredictable.
- 26:00And then he was just like try it out he's like go check out the mark like the
- 26:04fabric markets like see what's out there so I started doing research and I was
- 26:08like okay he has a point and he was really supportive.
- 26:13He was like, you know, just answer that question of what if,
- 26:15because I kept, we would have that conversation. I was like,
- 26:18gosh, like there are no women's accessories.
- 26:20It was just to me in the market for men.
- 26:22And so I was like, there's nothing nice. It's like, either I go to Dwayne Reed
- 26:26and pick up a bag when I'm traveling.
- 26:28There's nothing nice out there that I like that's really good quality.
- 26:31And so I started designing everything I've made. I've hand sketched.
- 26:35So I hand sketched some designs. I found the pattern maker and started sewing
- 26:40these small batches, like 50 bags at a time.
- 26:43Then I found out about this market in Soho. There was a gym inside a church.
- 26:48The gym would host. I don't know if the church actually hosted it.
- 26:50I think someone rented the space, the gymnasium, every Saturday.
- 26:54And so for one year, I would pay $100 a Saturday and I would show up with a
- 26:58six foot table and display my bags. And then I would work at my nonprofit Monday through Friday.
- 27:04I don't think I had any expectations of it. I just kind of did it.
- 27:07The problem, the con with me is like, I never had experience in retail.
- 27:11I never had experience with the brand. I had an idea.
- 27:14I was operating from a place of,
- 27:16I'll just do what I think sounds right. And people are like,
- 27:19you can't do that. I'm like, well, why not? Because I didn't know how the system worked.
- 27:24And so, right, like how buying works, how fashion works or anything like that,
- 27:29or the seasons or the cycles.
- 27:31I made what I liked and what I would want to buy as a consumer.
- 27:35I didn't really look at trends. There's a lot of learnings through this whole process. Yes, for sure.
- 27:39And so, yeah, I would show up there, sell my bags. Some days I wouldn't sell
- 27:42any. And other days I would sell gangbusters.
- 27:45Sometimes I would have people come and be like, why would I buy a makeup bag? I can get it for free.
- 27:49Oh, like when I buy my stuff at Bloomingdale's counter, they give me a bag.
- 27:53Right. You're not my customer.
- 27:54Got it. And you learn who your customer is too. You learn who your customer
- 27:56is. So it was really an opportunity for me to have a focus group every weekend for a year.
- 28:01That's a great learning experience. It was. And there was one time where a woman
- 28:05showed up and bought 12 shoe bags from me.
- 28:08And I was like, okay, I think I'm doing something right. I think there are other
- 28:11women like me, you know, travel for business or leisure, and they want nice accessories.
- 28:16And my whole, like, fundamentals of the business has always been quality.
- 28:21So I want the best materials, really nice zippers.
- 28:25Even back then, I used to buy YKK zippers from the store. My dad had always manufactured in Asia.
- 28:31My dad had a lighting company. When I was a child, I used to travel with my parents.
- 28:35So I had been to Taiwan, Korea, Japan, a very fond memory. I had not been to China.
- 28:41But my dad was very frequently traveling to China because he had factories there.
- 28:45When I started this business idea, my dad was like, you know,
- 28:48you should just go to China.
- 28:49There was this whole conversation at the time about only garbage comes out of China.
- 28:53And I was like, yeah, I don't want to be made in China.
- 28:56I want to be made in the USA. My dad's like, you're just making it a lot harder on yourself.
- 29:00I had a source from 11 different suppliers to make one bag.
- 29:04Trim, zipper, the lining anything to reinforce
- 29:07it on the back there was no one having the majority
- 29:10of all the things you needed and then i would take all those like everything
- 29:13that i put together for a bag and like give it to that had to have been so costly
- 29:18right cut and sew was very costly and then the yield was so low so you're paying
- 29:22more i'm trying to scale like i'm like calling up boutiques i'm like would you
- 29:26like to carry my bag and then like like oh we sold out can you refresh stock
- 29:30and And they'd be like, OK, I need more bags.
- 29:31We can give you 10 this week and 20 next week.
- 29:34It was becoming challenging because I'm like, OK, there isn't scalability here. Yeah.
- 29:39So my husband actually, he was like, I have a really good friend that I met
- 29:42in business school and he's from Hong Kong. Why don't we just go? Like, we've never been.
- 29:46So we took a flight from Newark Airport. And I remember I was like,
- 29:49I don't want to go. And he's like, why not? And I was like, I don't want to manufacture in China.
- 29:54And then he's like, we're not going to manufacture there. He's like,
- 29:56let's just go learn something.
- 29:57So I was like, OK, fine. My dad was really sweet. He lined up some meetings
- 30:01for me to meet with people he worked with. My mind was just blown away.
- 30:06I was like, where have I landed? I have been living under a rock.
- 30:11And so that's when I moved manufacturing to China. Yeah, we just don't have
- 30:14the manufacturing in the U.S. We just don't have the labor.
- 30:17We don't have the skill. We don't have that scalability.
- 30:20I do think that it existed at one point. It absolutely did. It did.
- 30:24Yes, very much so, because I remember growing up around it.
- 30:27But you can't compete with the skill.
- 30:30You can't compete with the cost. Cost is certainly going up.
- 30:33We could have a whole other podcast about the diversification of the supply
- 30:36chain since the pandemic and how it has just shifted outside of China.
- 30:41They still are the stronghold, but it's all over now, right?
- 30:45Like it's all over Southeast Asia. It's in India.
- 30:48It's in Pakistan. It's in Africa.
- 30:51China has this really big, robust, I tell people this because I didn't know this until I got there.
- 30:56China's heavily invested in Africa. Most of our shoes are coming from there.
- 31:00Rubber is coming from there and it's called the Road and Belt Initiative.
- 31:03And it's fascinating. It is truly mind-blowing because I had a preview into
- 31:08this in 2012 when I went and I learned so much.
- 31:11I remember watching BBC News and there was this woman from a Chinese company
- 31:15who was like, we're so excited. We're now in Ethiopia.
- 31:18And like there's this whole documentary on BBC or like CNN International about
- 31:22China's investment in Africa.
- 31:24So Africa has always been seen as this like poor country that we've always given
- 31:27charity to, but we never made investments in.
- 31:30Well, China's come in and made very robust investments into Africa.
- 31:34And if anyone's listening and wants to know, look up the Road and Belt Initiative.
- 31:38Oh, I might put it at the bottom of the podcast so people can look at it. Yeah.
- 31:41I mean, I don't have a direct link for it, but it's really fascinating,
- 31:45a little bit frightening because, and then I also sometimes,
- 31:48because this political background of mine, I'm like, okay, what's going on?
- 31:52Like geopolitically, what's going on?
- 31:54In waterways and in different countries and why are we doing this or why are we involved in that.
- 32:00Sometimes feel like a game of risk it does and that
- 32:03terrifies me yeah i'm very curious about this i also need to be reading my women's
- 32:07work daily more often because i get it every single day i do read that every
- 32:11day to be reading it more often i was so good about reading all of it and then
- 32:16it's fallen off the deep end i need to go back to reading it every day it's
- 32:19fascinating it really is how the world works.
- 32:22I think we're only given soundbites.
- 32:24The tariffs are insane. They have been a problem.
- 32:27I just relaunched the business because I had a baby on March 11th of 2020.
- 32:33During COVID. I was mid-production for a massive order that I couldn't get a
- 32:38boat. I couldn't get it on a boat.
- 32:40And so I couldn't get it to the customer. I ended up having two kids at home overnight.
- 32:45I came home from the hospital and had two kids and no help. And so I kind of hit the breaks.
- 32:50And I was like, because I was losing my mind. I was like, what do I do?
- 32:52I have this newborn that I was bedrested for six months just to make sure she came out alive.
- 32:58And I had infertility. I had a whole host of things. And so I was like,
- 33:03I have to get her out of me safe.
- 33:04And so it was pretty traumatic. The challenges of manufacturing during that
- 33:08time would have broken me financially, physically, and emotionally.
- 33:12Or it was like, you know, lean into what you're able to do and take care of. And that's your kids.
- 33:17Yeah. And so I did that until there were so many lows during that time.
- 33:22And there were so many highs like having the kids.
- 33:24And with my oldest one, I had a full-time nanny.
- 33:26I was not really present. I was always traveling.
- 33:29I remember his daycare called me one day and they were just like.
- 33:32We noticed that like when you were traveling, he cries all day.
- 33:36And they're like, can you take a break for a week? And I'm like,
- 33:39no, because I'm on QVC in Pennsylvania.
- 33:42I just got off a flight from my factory in China.
- 33:44And I'm like, do you think that I want to be doing this? Yeah.
- 33:48When I was on QVC, it was nuts. I was never home.
- 33:51And then with this little one, couldn't get away from her.
- 33:55They told my husband for the first time, I feel like I know these nuances of
- 33:58our son because I'm home with him.
- 34:00I would never change that for the world. As challenging as it was,
- 34:03I spent the best time with my kids. Oh, I love that. And I haven't had regrets about it.
- 34:07Oh, I love that. I really was miserable during COVID with my children.
- 34:11And I love them. Mine were older, though. They were, what, five and seven, I think, at the time?
- 34:16That's hot. And two little boys who we built a skate park in the backyard just to keep them occupied.
- 34:21That is awesome. Because we couldn't. I was going to lose my mind. I cannot teach.
- 34:26That is not. I can't teach. My mother was a teacher for 30 years.
- 34:29Mommy, rock star, eighth grade. She taught. God bless her. Oh,
- 34:32my gosh. She was a crazy lady.
- 34:34Don't know how she did it for 30 years. That is not me. I'm not that person.
- 34:39I was not meant to be home with my children all the time.
- 34:42No. I needed my own work. I needed my own job. I respect stay-at-home moms. so much.
- 34:47Oh my gosh. They have the hardest job in the world. And you know what?
- 34:50Even when I'm at work, I'm like, listen, my kids come home and it's like a hard
- 34:53cut off because I don't miss, I try not to miss sports. Yeah.
- 34:56Because that's their time and I want to be there, right? Yeah.
- 34:58But I'm like, hey guys, listen, I got to go. My real job starts.
- 35:01The kids are coming home from school.
- 35:03Yeah. I got better at that though because I found that I was missing,
- 35:07I missed, I felt like I missed all of Easton's kindergarten year because I was
- 35:12working, had clients, I was building the business here.
- 35:14It was just, it was a lot. And I felt like I missed so much.
- 35:18After his kindergarten year, I was like, okay, I won't do this again.
- 35:21I will put him on the bus or I'll take him to school and I will be available when he gets home.
- 35:25Right. So the majority of the time I've really tried to work within those parameters
- 35:28after that one year, because it just felt awful.
- 35:31I didn't like that feeling. I still needed me and my time and who I was and my own work.
- 35:36I wanted to be around them. And now that they're older, I find that middle school,
- 35:40he needs me more emotionally now than he did when he was little.
- 35:45In the morning, I make sure I don't like them eating alone.
- 35:49I'm Italian, Irish, and Spanish, and food was where we did everything.
- 35:52The kitchen is where life happened. Yes.
- 35:54Same. Well, it's the same. The culture is the same in that way,
- 35:57right? I don't ever remember having dinner without my parents as a family.
- 36:00No. And I was never, never ate alone.
- 36:02Never. And that was something that I just find to be really important.
- 36:07So breakfast, I am downstairs until eight o'clock in the morning.
- 36:10Now, I might be trying to get some work done, But they are not by themselves.
- 36:13Right. We are together. And dinner, as much as we can, we are always together.
- 36:18Absolutely. And sports are a little bit iffy. But I'll never forget last year,
- 36:22Easton came home and everyone had eaten dinner because he had a late soccer practice.
- 36:26And he looked at us and he goes, Mom, can you guys wait for me next time?
- 36:30So now we try our absolute best so that everyone is sitting with someone and
- 36:36we're together having meals.
- 36:37That was always a big deal for us when we were kids too, like Sunday dinners, meals together.
- 36:43That was so important. It's just having conversations. It's having that connection.
- 36:47You also sense things with them. So I'm 100% with you.
- 36:50When they were little, they were taxing in a different way because they needed
- 36:54to be fed, a diaper change, a nap.
- 36:56It was like physical, right? Yeah. But the emotional stuff is so much harder.
- 36:59Yes. I had an incident last year with my son and he was being bullied.
- 37:03That was really hard as a parent to navigate, to see him dealing with that.
- 37:07But I'm realizing as we're getting older, they need us in different ways.
- 37:10I think your kids are a lot like mine. Those traditions that we've set,
- 37:13not knowing, if anything deviates from it, it's such a trigger for them.
- 37:17Because they're just like, wait, what? Like, why aren't we all doing this as a family?
- 37:21If dad takes one of them to swimming and mom doesn't go, why aren't we all,
- 37:25mom, why aren't you coming? You know, because they're so used to that. Yes.
- 37:29And I don't mind it. I actually love it because I always feel,
- 37:34and I think you can probably agree, and I'm sure a lot of parents can,
- 37:37with our kids, you can't tell them what to do.
- 37:40I grew up in an environment where you were told what to do. And it was also
- 37:43demonstrated for you, right? But you had to figure it out because there were
- 37:46so many of us in such a big family.
- 37:48But with my kids, I always tell my husband, we have to lead by example.
- 37:51You can't tell them because they do call you out when you're being a hypocrite.
- 37:54They absolutely do call you out. I still tell my children what to do. No, I still do, too.
- 37:58But like where I'm just like, listen, you know, we all sit together at dinner
- 38:01or like they automatically know, you know, they automatically know.
- 38:06So is there anything new for Hudson and Bleecker that's happening?
- 38:10Yeah. I mean, there's so many exciting new things. When I relaunched the business,
- 38:13I was like, OK, if I'm going to do this, I'm not doing it by myself.
- 38:16I did it by myself for 13 years and it was exhausting.
- 38:19Also was a different phase in my life. I started the business when I didn't
- 38:22have kids and I had one and then I had another. There was a pandemic.
- 38:25I moved. A lot of change had happened.
- 38:28I was like, I want to do this. I believe in it, but I don't want to do it by
- 38:31myself. I want a good work-life balance.
- 38:34I want to love it. So I sold half of my company to bring on help.
- 38:38As long as I get help, and it's not a 24-year-old kid rotating door,
- 38:43you know, it's someone who's a thought partner.
- 38:45So I'm really grateful with that. How long did that process take to find the
- 38:48right person? I put it out in the universe. I do believe in manifestation.
- 38:52Me too. Yes. So much. I do strongly believe in it because when you're so sure
- 38:56about something, you know, and it kind of waffled.
- 38:59I was like, do I want to make a career pivot?
- 39:01Do I want to do something else? You know, because I don't think anything's a
- 39:05failure. And this is something that I've also learned, right?
- 39:08Culturally or socially, it's like academically, you've either passed or failed.
- 39:13You've either gotten into a good school or you haven't. Or, you know,
- 39:16life's all about either your marriage has been successful and blessed or you
- 39:20failed and you're divorced.
- 39:21And I feel like, you know, I hate the word failure.
- 39:25That's one thing where over the years, I've learned like nothing's a failure.
- 39:29It's just life evolving, right?
- 39:32It's life evolving. It's hard to work through the challenges.
- 39:36But then when you get to the other side, it's all worth it. Yep.
- 39:39And so even with my kids, like my son's like, oh, if he lost a game,
- 39:43he's like, oh, we failed.
- 39:44I'm like, no, you learned because you're not going to make that same mistake again.
- 39:48I even tell people who work for me, I'm like, listen, fuck up.
- 39:51Make mistakes. You've got to.
- 39:53Own it. You don't learn without making mistakes. I feel that way with the kids
- 39:56now, too. I'm like, you've got to be able to make a mistake.
- 39:59You have to. You won't do it the same way the next time. Exactly.
- 40:02You're going to remember making the mistake.
- 40:05You'll pause to be like, okay, I'm not going to do the same thing again. Yes.
- 40:08More so than if you just kept doing everything like a hamster on a wheel.
- 40:12Never going to pause and be reflective. Life's presented a lot of reflection for me.
- 40:16My dad passed away. My mom lives in California.
- 40:19Having kids, going through tough pregnancies, not being able to conceive,
- 40:22going through fertility.
- 40:23All these things that you take for granted no one
- 40:26ever pulls you aside and says hey it's going to be hell
- 40:29getting pregnant or it's going to be tough right everyone has a
- 40:31different journey you just think okay i'm going to get pregnant yeah we're
- 40:35married we want to have kids therefore we're going to get pregnant and that's
- 40:39not how it works yeah a lot of the realities they don't tell you and i feel
- 40:42and i'm what i'm really grateful for is people talking more about it and i'm
- 40:46someone like one-on-one i talk about it right but then i'm also shy i don't
- 40:51seem that way one-on-one One, I'm like an open book.
- 40:55Yeah. But then I get shy in big settings.
- 40:57I also feel like imposter syndrome. I wouldn't even, I hate that term, right?
- 41:01Really dislike that term. Yeah,
- 41:03I dislike that term. I really dislike that term. You're not an imposter.
- 41:06You're figuring it out. You're figuring it out. You're becoming who you're supposed to become.
- 41:09Right. There's no imposter about it. Then it makes you feel like you're just
- 41:13not you anymore. Right. I'm like, no, I'm just. I still am me.
- 41:16I'm not, you know, starting a podcast. I didn't think I was going to become
- 41:19a podcaster, but I never felt like an imposter. I felt like,
- 41:23no, this is a new thing for me.
- 41:24Right. Let's see what happens. Let's see where it goes. And you're great at
- 41:27it. Let's just have fun. Yeah.
- 41:28Just have fun. Let's enjoy the ride for a while. Yeah. See what happens.
- 41:31Enjoy the ride for a while. And it's OK.
- 41:33Yeah. It's OK if it doesn't work out. It's OK if you change your mind and want
- 41:36to try something else. Yes.
- 41:37And I don't think that you're taught that when you're a child.
- 41:39Or we certainly weren't. Right. I certainly wasn't. I don't know about you.
- 41:43I remember when I graduated college, my dad was like, you know,
- 41:46in your career, you're just going to have maybe three or four jobs because that's
- 41:50how my dad that's how that generation that generation my dad had the same job my mom had the same job.
- 41:55Yeah, that's what you did. You went and worked somewhere for 40 years,
- 41:59got your pension, and then you were done. That is just not the case.
- 42:01Growing up in that way, when you did change jobs, it felt like I was doing something
- 42:06wrong. It felt very seismic.
- 42:08Right? Right. When I really needed to change that job because something else
- 42:12was waiting for me on the other side.
- 42:13But in the moment, I was like, wait, I'm supposed to be at the same place forever.
- 42:16That's really funny you bring that up. I haven't thought about that in a long time.
- 42:19I thought about that when I decided I didn't want to be in politics anymore.
- 42:22I'm like, but I've made this commitment, and this is how I'm defined.
- 42:25And this is the career that I've chosen.
- 42:28I really went through this rabbit hole of like, okay, if I make this pivot and
- 42:32I try this business thing and what if it fails?
- 42:34And my husband was like, what if it does?
- 42:37What if it becomes something amazing? Or what if it becomes something amazing?
- 42:40And I didn't think that it would be this life of mine.
- 42:43And it was really cute because my kids know what I do, even the little one.
- 42:47And when I was working through the formulation of the company with the new partner,
- 42:51my daughter, who has no idea about Hudson and Bleeker,
- 42:53bags mom she's like mom you make such beautiful
- 42:56bags like why don't you make them anymore and I
- 43:00was like you know that felt like a real affirmation of
- 43:03like okay my whole family is behind me rooting for me my son loves it my son's
- 43:08so funny I'm like you do chores you can get money I'm trying to implement this
- 43:11with him it's just like I don't want to do chores he's like I can write emails
- 43:15for you I'll work for you seriously I think that's child labor kid I don't think I can put you on payroll.
- 43:22I don't know. As I was doing YouTube for this, Easton, I was like,
- 43:27Easton, can you help me with something? Because something's not working on YouTube.
- 43:30He's like, yeah, he jumps in. He's so sad. At 12.
- 43:32Do we hire you to like start doing this? No, it's so true. They know so much. Where are the bags now?
- 43:39So everything's available on Hudson and Bleeker.com. We were previously with
- 43:43Nordstrom and Revolve before the pandemic, and we're working towards like reopening
- 43:47those doors and working with partners.
- 43:49What's exciting about the product is that I call it version 2.0,
- 43:53but it has the same like fundamental qualities, aesthetic functionality.
- 43:57So Hudson & Bleeker is all about like multifunctionality, right?
- 44:01So you get two bags in one, four bags in one.
- 44:04They're TSA friendly and come with a crossbody strap or a metal chain strap.
- 44:09And then you can take it to the game.
- 44:11Like you can take the clear bag, right? Because you need your bags now. Wow.
- 44:15So everything's just about multifunctionality. So like our big case,
- 44:19our Voyager toiletry bag, it's four bags in one.
- 44:22You can take one clear bag into your carry-on. It's TSA friendly.
- 44:26You can pack your hair care in the big bag, your makeup in one clear bag,
- 44:30your skincare in the other.
- 44:31How can something be utilized in more than one way? Yeah.
- 44:36Yeah. And then now what's been really great is we've been able to work with
- 44:40recycled materials. I was going to ask you about sustainability.
- 44:43Yeah, the sustainability piece is something I always wanted to do when I was
- 44:46on my own, but it felt like...
- 44:48It was so hard. Cost prohibitive too, I bet. And cost prohibitive, yeah.
- 44:52And now the opportunities have opened up that's allowed us to do it and do it
- 44:57at a really impactful level. That's great.
- 45:00So all the material is, so it's always been vegan. It always will be a vegan
- 45:04brand for a variety of reasons.
- 45:06One, it's just more ethical, sustainable. And two, it helps with cost and utility.
- 45:12People are always like, yeah, I like a leather bag, but I don't want my leather
- 45:14makeup bag sitting on my bathroom countertop. And then possibly getting ruined.
- 45:19So like whenever I'm product developing, like I do get focus group feedback.
- 45:24Oh, good. It's too big. It's too small. Would you travel with it? What's your utility?
- 45:29The other thing is for me living in New York, I always thought about like,
- 45:32okay, I can travel with it and can I use it for at-home storage?
- 45:37So like our train cases are like that. You can put it under the sink or like on your vanity.
- 45:42Your makeup's all set to go. If you're in a small space, we have this round
- 45:46Globetrotter jewelry case. It's the tiniest, cute little round bag.
- 45:49And everyone's like, how did you come up with this idea? And I'm like,
- 45:52well, I like to go get my nails done, although they're not done today.
- 45:55And I'm like, I always put my rings in the little tray. Absolutely. Every time.
- 45:59Yep. And every time I put my rings down, I would be like, God, why are you doing this?
- 46:04There has to be a better way of like putting your rings away so you don't forget
- 46:07them or lose them or whatever.
- 46:08So I made this jewelry case called the Globetrotter just for me to get my nails
- 46:14done and put my jewelry in there, my watch in there, my braces,
- 46:19and then zip it up and put it in my bag.
- 46:22So I don't leave anything behind. Yeah. And it makes for a really great gift.
- 46:25But that's where my idea came from.
- 46:27My garment bag idea, which is like one of our bestsellers, I'm so happy because
- 46:31my husband and I were going to a wedding down in Florida.
- 46:33Being Indian, our clothes are big and very ornate. I didn't want to pack it
- 46:38in our luggage because it takes up half of the luggage. And so I was like,
- 46:42hey, do you have a suit bag that I could borrow and just put my clothes in there
- 46:46and I'll just hand carry it onto the plane?
- 46:48And my husband's like, yeah, sure. And he takes out this ugly ass suit bag.
- 46:52And I'm like, this is what your suits come in?
- 46:55I was like, I don't want to be caught dead with this thing. And so that's where
- 46:58I had the idea for a garment bag. And so I quickly did this search.
- 47:01I was like, are there garment bags for women's clothing? And there weren't.
- 47:04And so I was like, OK, I'm going to make one.
- 47:06And so then I designed our garment bag.
- 47:09And all of this is a hand sketch. I was on the plane drawing it out.
- 47:13I was like, okay, what do I want it to have?
- 47:14Now it has an interior pocket that can fit your shoes or your makeup bag with
- 47:18beauty bags or your jewelry case.
- 47:21It's funny because I get stopped in the airport all the time with it.
- 47:24And one of my clients told me that she took it to Jamaica for five days.
- 47:30That was the only bag she took and carried it onto the plane.
- 47:33And she's like, I had my laptop in there, my bathing suits, my cover-ups, my makeup.
- 47:38And I zipped it up and I showed up for a five-day trip in Jamaica and this is the only bag I carried.
- 47:42We just sold a hundred of them. That's amazing.
- 47:46I know. So it's one of my favorite bags. On the weekends, that's all I use.
- 47:49Like even when I'm traveling, like during the winter and we have all our coats. Yeah.
- 47:53I put all our coats in it, zip it up, and I hang it at the front of the plane.
- 47:57Because I don't want to be shopping with like five different coats.
- 47:59Well, and also you're putting your coat on to get to the airport.
- 48:01Then you're in some place warm and you're probably not going to be using it
- 48:03until you get back. Yeah.
- 48:05Oh, that's brilliant. So I was expanding on the brand in 2025 with some new
- 48:09products. So I'm excited about that. Things that we haven't developed before.
- 48:13Oh, cool. Yeah. Oh, I'm looking forward to seeing that. Yeah.
- 48:16I'm going to give you the last two questions. Yeah, go for it.
- 48:18I'm going to come back on and just hang out again because it's been so much fun. what
- 48:21is something on your bucket list i've thought
- 48:24about this i really want to go to hanoi
- 48:28it's been on my mind for a really long time i think
- 48:31i saw it on anthony bourdain years ago he
- 48:34was in the middle of a traffic circle and there's just like these motorbikes
- 48:37like because it's like a big motorbike city right i've always wanted to experience
- 48:42that the motorbikes in hanoi it's so random i love that and i have no idea why
- 48:49but i just want to see it i thought it was so fascinating.
- 48:52And I've seen motorbikes in Asia, in China, and elsewhere, Singapore.
- 48:57But I just think it's so fascinating how they go in these massive circles.
- 49:00Amidst what I'm visually seeing as chaos, there's something very structured about it. I love that.
- 49:08Oh, I haven't heard that. That was a good one. That was pretty crazy. I like that one a lot.
- 49:13Yeah. What's one piece of advice you would give to your younger self?
- 49:18To my younger self. Take more risks. Don't be scared. Take the risks.
- 49:24I would say it's really hard when you're young. I don't get this,
- 49:27how at 18 you're supposed to know where you want to go to school and what you
- 49:30want to do for the rest of your life.
- 49:31I had five different majors before I graduated in Italian because my father
- 49:35was like, can we be done with this already?
- 49:37I was like, yeah, it was the one I had the most credits for.
- 49:39Yeah. I didn't know what I wanted. No.
- 49:41I still, sometimes I'm like, listen, even if I want to change things at some
- 49:45point in life, that's great too. It's okay.
- 49:48Yeah. Be respectful to yourself and be respectful to those around you, but do what you want.
- 49:52Your heart feels right with the evolution of like in the internet social media
- 49:56and connectivity right there's so many more opportunities to understand and
- 50:01do things or learn right there's so many tools to like teach yourself and so
- 50:06i feel like just being siloed into these boxes,
- 50:10for me at least right if i could go back and tell myself i'd be like don't be
- 50:14scared take more risks this has been so fun oh my god it's been a blast thank
- 50:19you so much for having I'll come back. I would love to.
- 50:21There's so much. We have a plethora of things to talk about.
- 50:24And I don't think I even got to half my questions.
- 50:26So we're going to come back and do this again. No, thank you so much.
- 50:30Thank you so much for joining me today on She's Smart. New episodes drop every Thursday.
- 50:36Don't forget to subscribe and share. Stay cozy.