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Wayfair Surprises Amid Slow Housing Market | Raleigh News
Despite a sluggish housing market, Wayfair is booming—up 7.5% in net revenue, with U.S. sales jumping nearly 9%, fueled by more customers and over $300M in free cash flow. While the broader furniture industry stalls, Wayfair’s growth—driven by higher-income shoppers and its luxury Perigold brand (up 35%)—signals a split in the market. Even as rivals like Ashley Furniture shutter plants amid tariffs and low demand, Wayfair expands online and even opens physical stores with higher average order values. The lesson? Winning isn’t about waiting for a market rebound—it’s about targeting the right…
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