Sincerely, someone who cares with Heidi Fahrenbacher (280)
Ceramic artist Heidi Fahrenbacher opened her mailbox in 2021 to an anonymous letter saying she'd price herself out of business. Well, she's still in business, and her income has grown about 10% every year since.
In this episode of The Art Biz, Heidi talks with host Alyson Stanfield about noticing what isn't working, doing something about it, and the discomfort that comes with the territory.
Heidi reveals:
Why she burned her business to the ground and rebuilt it
What two anonymous letters couldn't change
How overproducing became a coping mechanism
The work she refuses to wholesale
Why she…
The skinny
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