Latest / Mostly Middle Tennessee Business Podcast
Branding, Hype & Marketing w/ Jarod Goenner :: Ep 272 The Mostly Middle Tennessee Business Podcast
In this episode of The Mostly Middle Tennessee Business Podcast, Jim McCarthy talks with Jarod Goenner from USA TODAY / USA TODAY Network about how AI, personal branding, and digital marketing are changing the game for local businesses.
They cover Jarod’s journey from Navy nuclear reactor operator to media and marketing, how legacy newspapers are adapting to digital and AI, and what actually works now for home services, dealerships, and local pros trying to grow.
You’ll hear real talk on:
Why no one truly has AI “figured out”
The shifting value of SEO vs paid search
How to stand out with a…
The skinny
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