Why DTC Brands Are Killing Their Loyalty Programs

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Oct 11, 2026 · 8m · transcript

Loyalty programs are dying for a reason. In this episode, we look at how top direct-to-consumer brands are replacing points-based rewards with frictionless value and community-led engagement. We break down the math behind why retention is cheaper than acquisition and how to build a brand people actually want to stick with without managing another app.

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