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Microsoft Ads in HubSpot: search spend tied to contacts | Shipped Aug 2026
Microsoft Ads data used to live in Microsoft, while your contacts and deals lived in HubSpot. Now you can connect a Microsoft Advertising account to HubSpot's ads tool, turn on auto-tracking, and send lifecycle stage changes back to Microsoft as conversion events. We cover what you need before you connect, what tracking adds, what can break it, why it matters, which campaign types are covered, and a five-step setup checklist.
Who it's for: paid search marketers and marketing ops teams already running Microsoft Ads, and the Super Admins who opt their account into the beta.
Our research covered…
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