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DairyTalk 164: From Genetics to Market - Inside the RiVerGen Cooperative Model - by Helmut Demmelhuber
RiVerGen represents a new cooperative approach to cattle breeding and marketing, formed through the merger of established breeding and insemination organizations. With a strong focus on Fleckvieh genetics, the association supports its members across the entire value chain - from bull selection and breeding programs to transparent marketing statistics and organized cattle sales. By linking genetics, animal health updates, and market access, RiVerGen aims to strengthen both breeding progress and economic outcomes for cattle producers. For more informations: https://www.rivergen.de/
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