The keys to corporate social advocacy, a podcast sponsored by Coyne PR
Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions.
Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR’s Tim Schramm and the University of Virginia Darden School of Business’ Kimberly Whitler, drills deep into the opportunities and pitfalls that await brands in this space.
Harkening back to a recent Forbes article to which she contributed, Whitler…
The skinny
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