Latest / The Human Connection Podcast
Why Your New Market Strategy is Probably Doomed (And How to Fix It) with David Solomon
Guest: David Solomon, Fractional Chief Revenue Officer & McGill University Lecturer
Ever wonder why so many companies crash and burn when entering new markets? (Looking at you, Target Canada!)
In this episode, David Solomon reveals the shocking truth: most businesses fail because they forget there are actual humans on the other side of their expansion plans. Who knew? 🤷♂️
You'll discover:
Why moving from California to New York is harder than you think (spoiler: it's not just the bagels)
The three critical questions every company ignores before expanding
Why surveys lie to you (and your…
The skinny
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