From Getting Scammed to Building a Unicorn
Tarek Müller, co-founder & co-CEO, ABOUT YOU
📌 Key Points
The early motivations and pivotal moments that shaped Tarek’s entrepreneurial path.
How ABOUT YOU’s unicorn status impacted both the company and Hamburg’s startup ecosystem.
The biggest opportunities for AI in e-commerce, from personalisation to operational efficiency.
The intersection of customer choice, convenience, and sustainability in fashion retail.
Tarek’s vision for the emotional and technical future of online shopping in five years.
The skinny
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