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How Nike Built a Brand on Athlete Stories
In this episode, Lucas and Luna break down how Nike evolved from a running shoe company into the world's most iconic sports brand, not through product innovation alone, but by mastering athlete storytelling. They trace the strategy from the 1984 Michael Jordan signing and the Air Jordan franchise to Colin Kaepernick's 'Believe in Something' campaign. Lucas explains how Nike's 'Just Do It' slogan became a cultural shorthand, and Luna questions whether the brand's dependency on singular athlete narratives carries risk. Specific examples include the $250…
The skinny
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