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S2. Ep34 - WebMCP: Get Your Website Agent-Ready Before Your Competitors Even Know It Exists

Right now, over 90% of websites have no way for an AI agent to actually use them. That's about to become a problem.

In this episode, Noel explains WebMCP: a way of exposing tools on your own website so AI agents can search, filter, book and buy directly, instead of scraping your page code and guessing. He compares it to the moment the iPhone launched and everyone scrambled to make their sites responsive, and backs it up with his own test: the same task took computer use over two minutes, and WebMCP five seconds.

They cover who needs it (not just e-commerce), how service businesses and coaches…

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