Latest / Harvard Business Review
The Explainer: Launching New Products for Emerging Markets
The Explainer: Creating New Products for Emerging Markets
16 Jul 2019
---
Engineer a reverse innovation. When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from the company’s existing lines of similar products or preconceived ideas of what a solution should entail. This is especially true when businesses are considering entering emerging markets or aim to realize opportunities to create high-performance, high-value products and services that appeal to consumers in poor and rich…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.