Latest / 70 80 / SETTANTAxOTTANTA: Anni 60-70. Chiamami Peroni sarò la tua birra

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SETTANTAxOTTANTA: Anni 60-70. Chiamami Peroni sarò la tua birra · 70 80

• 0:00
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  because the future's happening fast, and it's
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  way too fun to miss. Benvenuti a 70x80, la rubrica
• 1:15
  di 7080 .it che approfondisce i temi trattati
• 1:19
  sul portale. Sono con la giornalista Enzo Mauri
• 1:22
  che introduce l 'argomento odierno. Buongiorno,
• 1:24
  oggi parliamo di una nota marca pubblicizzata
• 1:27
  da Carosello. Chiamami per unissero la tua birra
• 1:30
  è lo slogan che esordì a Carosello negli anni
• 1:32
  Sessanta, turbando i sogni degli italiani grazie
• 1:35
  al fascino di una bionda tedesca, Solis Tubing,
• 1:38
  anche se poi seguirono altre testimonial dotate
• 1:41
  di altrettanto indubile. I'm fresh. I'm sparkling.
• 1:54
  Call me. Call me. Peroni. The Carosello Peroni
• 1:58
  was created by Armando Testa, one of the Italian
• 2:00
  graphic and advertising historians. The simple
• 2:03
  idea of matching the color of the beer to the
• 2:05
  fluent female chyoma generated one of the most
• 2:07
  famous spots in television history. In the 70s
• 2:11
  Armando Testa released a prophetic statement.
• 2:13
  We live in a world where the images are and will
• 2:16
  be more and more intense and the public will
• 2:18
  play to match them and live them in many ways.
• 2:21
  This is the future of man in the era of images.
• 2:23
  Call me Peroni. Sarò la tua birra. Per uomini
• 2:33
  abituati al meglio, Peroni Nastro Azzurro birra
• 2:36
  speciale. Peroni Nastro Azzurro. Viaggia anche
• 2:40
  in barattolo. Il carosello della birra Peroni,
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  caratterizzato dal famoso slogan, esordì nel
• 2:46
  1967, secondo altri. in 1965 with Solveig Stubbing
• 2:51
  together with a not yet famous Mario Girotti,
• 2:54
  who later became Terence Hill. From the following
• 2:57
  year, replaced by Mario Girotti with Francesco
• 2:59
  Moulet, always together with Solveig Stubbing,
• 3:01
  the golden period began for the Perugian spot.
• 3:03
  Between 1968 and 1969 the subject Mirage in the
• 3:10
  desert flooded Carosello. Francesco Moulet together
• 3:11
  with Ignazio Leone were two explorers lost in
• 3:14
  the desert who assisted Mirages, one different
• 3:17
  for each spot. In the end, however, the mirage
• 3:20
  became a reality. In their rescue, with a glass
• 3:22
  of beer, a splendid blonde arrived. To the question
• 3:26
  who it was, he answered, call me Peroni, I'll
• 3:28
  be your beer. Between 1970 and 1971 came a change
• 3:33
  of subject, but not of testimonial. Francesco
• 3:35
  Mollet renounced the comfort of modern life to
• 3:38
  take refuge in the forest with the skimlet Tanni.
• 3:41
  Here he was tempted by a blonde who offered him
• 3:43
  a glass of beer and eventually gave up. Between
• 3:46
  1972 and 1974, with Francesco Mulesi assisting
• 3:49
  in the passage of Testimonial, from Solveig Stubing
• 3:52
  to the American model Jo Wine, who, however,
• 3:54
  did not last long. In 1974, the Carosello Peroni
• 3:57
  became the protagonist of a new couple of zeckas,
• 4:00
  the actor Enzo Cerusico immersed in nature, with
• 4:03
  the English from the Ice Eyes, Michelle Gastar,
• 4:05
  in the role of an Indian. From 1975, the figure
• 4:08
  in the video of Peroni became Claudio Lippi,
• 4:11
  with a blonde horse, or Michelle Gastar, until
• 4:15
  1976. Vuoi una Peroni? Sì, bionda, spumeggiante.
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  A me, bionda spumeggiante. Mi scusi, oggi vedo
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  una bionda birra dappertutto. Che sete! Mi manca
• 4:34
  tanto la Peroni! Mi hai chiamata? Eccomi, chiamami
• 4:44
  Peroni. Sarò la tua birra. The Carosalli Peruni
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  were for a long time criticized by feminists
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  who accused the brand of offering a servile image
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  of the woman. The Roman company married in 1972
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  with an ironic spot called Feminist with protagonist
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  Solvi Stubing. In 1977 the blonde Peroni became
• 5:05
  the South African Annalyn Kiel. In the early
• 5:07
  80s the slogan changed but the blondes remained.
• 5:10
  The American pin -up Lee Richard arrived, followed
• 5:12
  by Millie Carlucci, the only Italian, the Swedish
• 5:15
  Filippa Lagerback, the Slovak Adriana Slenarikova
• 5:19
  and the Spanish Jennifer Dreyfus. Grazie a Denzo
• 5:26
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