Creators That Convert: Four Business Leaders on Driving Full-Funnel Marketing Results
Creator marketing is no longer just about generating awareness or social engagement. It is becoming a measurable growth engine that can influence consumers throughout the entire marketing funnel.
In this episode of Adspeak by ADWEEK, host Zoë Ruderman sits down with four business leaders from Microsoft, Pearpop, and AntiSocial: Marie-Laure De Veyt, Beth Everhart, Christopher Franco, and Cole Mason to explore how brands can turn creator partnerships into measurable business results.
The conversation examines how Microsoft scaled a campaign to 42 creators and 69 assets in just six weeks while…
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