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Vespa Celebrates 80 Years in Rome

Ten thousand Vespa riders from around the world converged in Rome to celebrate the scooter’s 80th anniversary, revving up in tribute to a machine as timeless as the city itself. Born after WWII when Piaggio pivoted from aircraft to scooters, the Vespa was designed for women, became a symbol of Italian style and freedom, and skyrocketed to fame thanks to films like Roman Holiday. Its iconic design, often compared to the Beetle, captured a spirit of charm and accessibility. In the 1950s, Vespas were so ubiquitous in Rome their exhaust sound was likened to a race track, embodying Italy’s…

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