Latest / New York Rangers News Today | 2 Min News | The Daily News Now!
The Rangers' Fake Identities Stunt | New York Rangers News
In a wild early 20th-century hockey stunt, the New York Rangers’ press agent Johnny Bruno pulled off a hilarious deception: fabricating Jewish and Italian identities for two players to boost marketability. The ruse, which even fooled the New York Times, unraveled when Canadian reporters exposed the hoax — forcing the players to revert to their real names. A testament to Bruno’s over-the-top hustle, it’s now a funny footnote in hockey history — and proof that marketing can get gloriously absurd. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.