Episode 324: Cutting Classes Without Upsetting Members
What We Cover In This Episode:
The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit [0:53]
Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule [3:18]
The tactical way to cut underperforming classes without sparking a revolt from your auto-renew members [7:52]
When to cut your losses and why marketing harder won't fix a "vibe" problem [9:53]
Quotes:
"Sustainable revenue comes from attendance, not penalties. If people are consistently late canceling, "How do I actually get you…
The skinny
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