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Ep 24 | Mediacast: Gaurav Sharma, CMO of Campus Activewear, on building a Bharat brand for India’s youth
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In this, the 24th episode of Mediacast, host Pavan R Chawla -- also Founder-Editor of Mediabrief.com. -- speaks with Gaurav Sharma, Chief Marketing Officer of Campus Activewear Ltd, one of India’s largest sports and athleisure footwear brands.
An accomplished and respected young marketing veteran, Gaurav shares sharp insights into how India’s activewear and street casual ecosystem is evolving—driven by youth aspiration, cultural confidence, and a fast-maturing consumer who is moving from a replacement-buying mindset to a repertoire mindset.
The conversation explores how…
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