Global Expansion Lessons from Uber Eats & Disney+ (100+ Countries) with Amber Clifford

CEO DNA · Feb 5, 2026 · 42m

Going global isn’t a flex. It’s a decision.In this episode, Amber Clifford — who helped scale Uber Eats and Disney+ across 100+ countries — breaks down what international expansion really requires: cultural relevance, sharp trade-offs, and leadership under complexity.Most founders plan global growth on paper: TAM, mock P&Ls, and assumptions that look perfect… until reality hits. Amber explains the “unpredictables” companies ignore, why done over perfect matters in new markets, and how the best global leaders decide with conviction (often at 51–70% certainty) then adapt fast.If you’re…