What Does It Mean When the Company That Grades Everyone Else’s Disruption Gets Disrupted?

Uphoff on Media Podcast · Sep 23, 2026 · 11m · transcript

Gartner’s stock is down roughly 71% from its November 2024 high. Market cap fell from more than $45 billion to about $12 billion. Forrester is worse off: market cap near $105 million, down from roughly $300 million, on a full-year net loss of $119.4 million. These are the two firms B2B buyers have paid for decades to tell them which companies were about to get disrupted. Neither one saw its own name on the list.

Strategy consulting is cratering at both firms

Gartner’s consulting revenue fell 12.8% in the fourth quarter. Forrester’s strategy consulting bookings dropped more than 50% in a year…