How copycat culture took over fashion and beauty
You might have seen that earlier this month, MCo Beauty had a two-day pop-up in New York that drew huge crowds. While the Australian beauty brand is known for duping other brands’ products, this pop-up went one step further by duping Sephora, handing out striped bags to customers that looked almost identical to Sephora’s. In today’s Friday episode with Mads and Rhi, we deep dive into copycat culture and how it took over fashion and culture.
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The skinny
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