Toronto Targets Surveillance Pricing | Toronto News

Toronto News Today | 2 Min News | The Daily News Now! · Jul 21, 2026 · 1m

Toronto’s mayor is launching a bold move to ban surveillance pricing—where companies use your personal data to charge you more than others for the same product—especially for essentials like groceries. With rising costs squeezing households, Mayor Olivia Chow’s motion calls for city staff to investigate and propose regulations to stop this practice, with findings due next year. Councilor Alejandra Bravo calls it “predatory,” arguing everyone deserves a fair price. While Manitoba looks to ban it outright, Ontario’s Premier Doug Ford opposes government intervention, favoring free-market…