Why Journey Mapping Is the EASY Part / Cecilie Kobbelgaard / #BTM26
Tired of polished case studies that ignore the messy reality of driving organizational change? In this episode, Cecilie Kobbelgaard shares the unfiltered truth about embedding journey management inside Grundfos over the last four years.
🎧 In This Episode:
The reality behind "it sold itself" success stories.
Why journey management is actually everything except journey mapping.
How a simple cup of tea became the ultimate adoption tool.
Real lessons from four years of trial and error at a 20,000 employee supertanker.
Ready for more honest stories? Catch Cecilie's full talk at the upcoming Beyond…
The skinny
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