How Regional Finance balances customer-centricity and fraud prevention in digital lending

Tearsheet Podcast: Exploring Financial Services Together · Sep 21, 2023 · 21m

As lenders become increasingly digital, they need to continuously manage the tradeoff between making really smooth experiences for their customers with becoming targets for fraud. Plus, marketing funnels aren’t monolithic – helping prospects move from kicking the tires to applying for a loan needs to be balanced with making sure lenders are attracting the right, profitable people. It doesn’t help anyone if a marketing funnel becomes overly optimized for an unprofitable customer. There’s a new class of technologies lenders use to more efficiently onboard new, profitable customers and make sure…