TFB Behind the Gun #159: SIM-X Ammo with Bill Reilly

TFB Behind the Gun Podcast · Mar 27, 2025 · 37m

In this episode of TFB Behind the Gun Podcast, we sit down with Bill Reilly, founder of SIM-X Ammunition, to unpack the story behind his company and its practical take on ammo design for training, competition, and self-defense. Bill opens up about how his hobby of shooting in his basement drove him back to school and sparked the creation of SIM-X. He breaks down the ammo's competition roots and how it's engineered for performance in both training and matches. Operating out of northern Salt Lake City, Utah, SIM-X focuses on lightweight, high-velocity rounds tailored for shooters who value…