Latest / Adventures in Adversity: an inspirational podcast / Ep. 92: DIVINI's sparkling honey kombucha tea story - Adversity to wellness with Mason & Cameron

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Ep. 92: DIVINI's sparkling honey kombucha tea story - Adversity to wellness with Mason & Cameron · Adventures in Adversity: an inspirational podcast

• 0:00
  Welcome back another episode of Adventures and Adversity.
• 0:03
  Guys, we are here with episode 9292 and I am so grateful for
• 0:09
  many, many reasons. We have two very special guests
• 0:13
  today, Mason and Cameron. There you go.
• 0:16
  Oh, that was on cue. Wow.
• 0:18
  Yeah, we, yeah, we, we hang out way too often.
• 0:21
  You know, you just kind of have a company together you.
• 0:24
  Know that's what we were doing before you came in and we were
• 0:26
  like, I want to. You were practicing.
• 0:29
  You've been playing for days. That's awesome.
• 0:33
  Well as you can see they are quite connected both I think
• 0:37
  mentally as well as officially as Co founders of what you see
• 0:42
  right there, that beautiful sparkling kombucha tea Divini.
• 0:47
  Divini Yeah. So many questions for you guys,
• 0:49
  but first of all, thank you so much for taking time out of your
• 0:52
  day to be on the show. Well, thank you.
• 0:54
  Absolutely. Thanks for having us.
• 0:56
  Well, and of course, I have to give a shout out now to Jack,
• 0:59
  who brought us together, my producer, right, who is now
• 1:03
  smiling as he's editing this going.
• 1:05
  Yeah, I'm awesome. He yeah, I know.
• 1:09
  He produces the show for me, makes me look cool.
• 1:12
  And also, you guys are friends with Jack and we've also had a
• 1:16
  friend of yours and and an employee, Miranda, on the show.
• 1:20
  Oh yeah, let's go. It is awesome.
• 1:22
  Miranda is awesome. Yeah, So I'm just, I'm grateful
• 1:25
  to be introduced to you guys, to Miranda, to just awesome quality
• 1:29
  people. So and it's a bonus when you
• 1:30
  want to come on the show. I want to start out by calling
• 1:33
  out the fact that you guys have sponsored the show, which means
• 1:38
  you are supportive of people sharing real stories about how
• 1:41
  they're getting through adversity.
• 1:43
  And so thank you. Thank you for that.
• 1:45
  It means the world to me as my first sponsor.
• 1:48
  And I want you guys to look in the show notes.
• 1:50
  You can click over to the Divini website, place some orders with
• 1:54
  my checkout code. Brianne 10 right discount.
• 1:57
  Got to plug it. I'll do that a couple times.
• 2:00
  Let's go. This is the part where I stopped
• 2:01
  talking. Guys.
• 2:02
  When you hear the word adversity, what do you think of
• 2:06
  in your life? Wow.
• 2:08
  I probably think most of I feel like adversity comes in like
• 2:12
  multiple stages. You know, you have like like
• 2:13
  your everyday adversity that whether we're like working
• 2:16
  through a concept or we have like we have our production run
• 2:19
  going on stuff breaks, you have to fix things.
• 2:21
  So you have like the everyday fires you're trying to put out
• 2:24
  and then you have like kind of like your yearly for like
• 2:27
  quarterly adversity. We're like, OK, well, we're
• 2:29
  trying to get to this spot. We're here now.
• 2:31
  There's like a lot of like fuzz about how to get there.
• 2:33
  So it's like, how do you move there, right?
• 2:36
  And then you have like the big picture adversity where you're
• 2:39
  like, OK, well, we're our own separate people.
• 2:41
  We got into this quite randomly, honestly, and we can go through
• 2:44
  the stories of how we got this. So then we're also trying to
• 2:47
  like figure out our own lives through this venture, which I
• 2:50
  feel like is the coolest setup speaking for both of us, where
• 2:53
  we both kind of use this product to figure out ourselves as well.
• 2:56
  So it's been like, like a personal conquest through a
• 2:59
  business, through a products that we've kind of both come
• 3:01
  together on. And I think that's where we
• 3:02
  aligned on 1st. And then everything else is, you
• 3:05
  know, on the basis of like we wanted to do something amazing
• 3:08
  in this world and we're both on that same wavelength.
• 3:10
  And I think it, it just came together to where this was the
• 3:13
  opportunity that I was working on and cameras introduced on and
• 3:16
  we were just like, all right, let's just full send this as far
• 3:19
  as we can go, go. Yeah.
• 3:22
  And then like, I would say that this has brought a lot of
• 3:25
  opportunities to test our adversity, like odds, he said.
• 3:28
  Like, you know, this has changed us and shaped us and made us who
• 3:32
  we are, our whole product and everything.
• 3:34
  And I think like, you don't really know how much you could
• 3:38
  take till you till you get thrown in the into the fire, you
• 3:41
  know what I mean? And then you have to walk
• 3:42
  through that fire and just like, put a blindfold on and just
• 3:45
  pretend like you love it. I'm laughing because I feel that
• 3:50
  I can relate to that where you're just like excited, but
• 3:53
  you're like, wow, this is this is intense, right?
• 3:57
  So that was a very big question. But I always like to hear like,
• 3:59
  and I throw that out sometimes to see like just what comes to
• 4:03
  mind for people. And it really what I love about
• 4:07
  your products and like your company is the name.
• 4:10
  And so take me through the name, what it means.
• 4:13
  And then we'll just like get into Divini and all basically
• 4:17
  like how you're getting through the adversity of building Divini
• 4:20
  and then any adversity stories from your personal life you'd
• 4:23
  like to share. But let's just start with the
• 4:25
  name. Talk about Divini, like what
• 4:27
  does it mean and how did you come up with it?
• 4:29
  Yeah, Divini came from so I originally this beverage was was
• 4:33
  a homebrew. So I I had found a recipe off a
• 4:37
  close friends and it was on one of those moments where like we
• 4:40
  had a bunch of people over. There's like 20 people and this
• 4:43
  couple Dylan McKenna, my close friends were having everyone
• 4:45
  over and we were like I we're going to do like a big home
• 4:48
  cooked meal, like family style and she's very holistic.
• 4:51
  She is like from scratch kitchen and we were like, you know, she
• 4:55
  doesn't buy any kind of drinks from the grocery store.
• 4:56
  So she was like, all right, I'm going to home brew, have this
• 4:58
  tea that I brew and I'm going to to everyone, you know, instead
• 5:02
  of like cocktails or anything else burned up.
• 5:05
  I tried it and I was like, Oh my God, this is like amazing.
• 5:08
  Like previously I really only drink water and you know,
• 5:11
  sparkling water. Like I didn't really drink
• 5:12
  kombucha at all. But I, I had like gut health was
• 5:17
  a big part of my life. I had a lot of gut issues.
• 5:18
  I had a lot of acne, like skin issues, things that were
• 5:21
  correlating that I didn't really know prior to getting into this
• 5:25
  research and everything of what was causing it.
• 5:27
  And so I, I was kind of cautious to drinks in general and, and
• 5:32
  had this and I was like, Oh my gosh, like it tastes like a
• 5:34
  soda. It's sweets, it tastes healthy
• 5:37
  and I feel like I consume a lot of it and feel good, which I
• 5:39
  hadn't found from a drink before.
• 5:41
  So that really excited me. So I was almost like, Oh, this
• 5:43
  is like a, like a elevated tea, like a special tea, like a
• 5:46
  divine tea. And I was like trying to go
• 5:48
  through, you know, how do I name this product?
• 5:51
  And, and my background is Italian, so I looked up, you
• 5:55
  know, foreign translations. That's usually a good place to
• 5:57
  start when you're trying to trademark a product.
• 5:59
  And divine means Vinny means divine in Italian.
• 6:03
  So I was like, oh, that sounds that rolls off the tongue
• 6:05
  nicely. So we'll just do that.
• 6:06
  Love it. I absolutely love it.
• 6:08
  Sorry I glitched right there a little bit.
• 6:09
  You guys can hear me OK, right? Yeah.
• 6:11
  Good. OK.
• 6:13
  There was a little, like delay. I was like, wait, no.
• 6:18
  I love it for so many reasons. I love the way it sounds,
• 6:22
  Divini. It's just like you said, it
• 6:24
  rolls off your tongue. I love the story on your
• 6:26
  Instagram. I I've seen a couple reels of
• 6:29
  that where you were like testing it out and like, when you were
• 6:32
  telling that story, it seems like I could imagine you like
• 6:35
  that first sip moment where you're like, shit, did like a
• 6:38
  company just get born in your mind?
• 6:39
  Like, was it that? Did it feel like a moment?
• 6:42
  Like, wait a second, this might. Yeah, changed my life.
• 6:47
  Yeah, it kind of felt like because I was already in a very
• 6:49
  experimental part of my life, like I was, I was just out of
• 6:53
  college. I had a great job out of college
• 6:55
  where I was very heavily involved in like business
• 6:57
  acquisitions, banking, like a lot of financials and around
• 7:00
  business owners and my my family backgrounds and
• 7:03
  entrepreneurship. My parents had a clothing
• 7:05
  company for almost 30 years. And so I grew up in a household
• 7:09
  I was already kind of accustomed to, like what this life kind of
• 7:13
  entailed, like a lot of uncertainty, a lot of yeah, you
• 7:15
  just go through it as a family, especially when you're running a
• 7:17
  business. So I kind of saw that up front
• 7:19
  and saw my, it was all about risk and reward.
• 7:23
  And so I understand early in life, like I wanted to, I was
• 7:26
  kind of pushed and I had some close friends that really like,
• 7:29
  got me over that edge where it's like, oh, I really want to take
• 7:31
  big risks and try to do something great.
• 7:34
  You know, when I have the energy and the opportunity and don't
• 7:36
  really have family obligations and things that were, you know,
• 7:39
  kind of hinder that or at least make those decisions a little
• 7:42
  harder, a little more calculated.
• 7:44
  So I think that was a a big part.
• 7:45
  And yeah, I mean, I, you know, I love cooking, I love creating
• 7:50
  things, experimenting with food and beverage and I love health.
• 7:52
  So I was already kind of looking into the kind of something in
• 7:57
  the health space. Sure.
• 7:59
  Previously before this, I'd, I'd fully designed like a farmer
• 8:02
  table restaurant, done renderings and everything.
• 8:04
  And I was talking to restaurant owners and seeing if I, yeah, I
• 8:08
  could go that route. You know, restaurants are a big,
• 8:11
  a big thing to get into. A lot of capital, a lot of money
• 8:15
  and a lot of experience. You know, you need to like
• 8:16
  search shafts and land and you know, the infrastructure.
• 8:21
  So when I tried this, I was like, oh, this would be like
• 8:22
  something pretty easy buried entry.
• 8:25
  And so I just started brewing it.
• 8:26
  I had 1/2 gallon of kombucha, this honey kombucha that I was
• 8:29
  brewing. And basically it's, it's when
• 8:33
  you home brew it, it's about a four week cycle.
• 8:36
  So you basically ferments it for about 20 days and then I would
• 8:39
  transfer it that base ferment, that kind of honey tea fermented
• 8:43
  into like a fruit concentrate. So I would mix like blueberries
• 8:47
  and apple and cinnamon and whatever flavors you want into
• 8:50
  another jar. And then you basically get this
• 8:52
  finished liquid that I would bottle.
• 8:54
  So I started like just went into those processes.
• 8:57
  I would grow batches, I would test it and it really got super
• 9:01
  out of hand very quickly. I started no, like I, I was
• 9:06
  living with my buddy Ryan at the time.
• 9:08
  Ryan was a big inspiration for me because he was in
• 9:10
  entrepreneurship and he didn't go to college and decided to
• 9:14
  pursue a company and he's still doing it to this day.
• 9:17
  So I was living with him at the time, which was a amazing, you
• 9:20
  know, when you go through adversity, I feel like it's best
• 9:22
  to do with people that are going to really help you and like
• 9:25
  really speak like you and give opportunities to justify what
• 9:29
  you're doing and not be like you're crazy, go get a dog.
• 9:32
  On the road with you. Yeah, 100% no, it has to be.
• 9:37
  You need a lot of support. And I, I felt I had a lot of
• 9:39
  support and I started, which was a blessing.
• 9:41
  And, and so yeah, I ordered a bunch of bottles, end up
• 9:44
  ordering like 2000 bottles from overseas.
• 9:47
  These glass bottles I, I just kept next to my bed because I
• 9:50
  didn't have space. And then I had daddy's glass
• 9:53
  jars that I had like 1, you know, 3 gallon jar.
• 9:57
  Then I got another one and another one.
• 9:58
  Then I had 6 and I used those for the infusions.
• 10:01
  And then I had and then I got like a 18 gallon VAT.
• 10:05
  And then I got two more. And then at one point I was
• 10:08
  doing like 40 gallon batches. And then I was like, well, now I
• 10:11
  need somewhere to put it so that I bought a fridge and then I
• 10:13
  bought another fridge. And then next thing you know, I
• 10:15
  had yeah, 40 gallons of like this Bruce cycling in my
• 10:19
  kitchen. And I would work all day.
• 10:22
  I would get home at night and I like 6:00 PM.
• 10:24
  Then I would just brew and ferment different stages of the
• 10:28
  process for in the next 4 hours till 10, go to bed, wake up at
• 10:32
  7, go to work, come back, brew more.
• 10:34
  And I did that for eight months straight.
• 10:36
  And, and it got to the point where I was like, Dang, I
• 10:39
  really, I started to, you know, just give product to everyone.
• 10:43
  I have like a good online order system going.
• 10:45
  We were doing like a couple $100 a month, nothing crazy and just
• 10:49
  like getting some consistent customers.
• 10:51
  And I was like, oh, like I might actually be able to scale this.
• 10:54
  Like what if I, you know, got it product ability space and like,
• 10:59
  do I open up a commissary kitchen now?
• 11:01
  So like you kind of just like start the cycle and then you
• 11:04
  realize, you know, there's, there's things that will come up
• 11:08
  that you just won't get to unless you just start.
• 11:10
  And at that point it was like August the 24, then it got to
• 11:14
  August 23, then it got to like February 24.
• 11:18
  And I was already kind of like at a point where I was like, I,
• 11:20
  I could, I've, I've saved off enough money where I could quit
• 11:23
  my job and you take a couple months, really think this
• 11:26
  through and go into another cycle.
• 11:27
  So I did that. And, and then I, I realized
• 11:31
  commissary space, like I'm not a Brewer.
• 11:32
  I wasn't confident, fully confident.
• 11:34
  I was capable of like doing these big batches and getting
• 11:37
  machinery and the all, all while I was doing that, I was, I was
• 11:41
  meeting with a lot of like local beer owners, like craft brewery
• 11:43
  owners. I would just get a meeting and
• 11:45
  talk to owners about how they scaled the brewery and like what
• 11:48
  all the bats were and understanding canning lines and
• 11:51
  ingredient sourcing and all that.
• 11:53
  And then I I was lucky enough to find a partnership in Arizona
• 11:56
  with a company that want to take me in and, and produce my batch
• 12:00
  for me. I had the recipe and they're
• 12:01
  like, Oh yeah, we could easily do that.
• 12:03
  So I started with about 2400 cans and we just started that.
• 12:09
  And that's right when I met Cameron.
• 12:11
  And what was that? September of 25 S about like a
• 12:15
  year and a half ago. So that's when I had my first
• 12:17
  batch and and then we produce another 5600 cans and now we
• 12:22
  kind of redesigned our whole brand based off everything we
• 12:24
  learned the past year. And now we're watching almost
• 12:27
  30,000 cans next week. And we just secured A Sprouse
• 12:31
  contract and we have meetings with Safeway, Albertson's,
• 12:34
  Bashes and Ajs, a bunch of retailers in towns.
• 12:37
  It like it's crazy now you just start off like one recipe and
• 12:42
  you end up just creating this entire lifeline.
• 12:44
  I just got chills. Congratulations, that's so
• 12:48
  badass. Thank you.
• 12:49
  It's really to build that from just the way you took us through
• 12:54
  it and and shows like the the steps of just one phase at a
• 12:59
  time, right. And tell me the the lovely
• 13:03
  gentleman sitting to your left, how did you guys meet?
• 13:06
  Like what was the where, what was where did you meet?
• 13:09
  How did you meet? Well, OK, so I was, I've been
• 13:14
  doing, I'm like, like the crazy, weird Albert Einstein dude that
• 13:18
  was out there doing photography and videography and that we used
• 13:21
  to do. And I've been invited to so many
• 13:25
  random, like client lists and so many random things.
• 13:29
  And so I was in the boat of just like, I took everything, you
• 13:32
  know, and yeah. And at the time I was like
• 13:38
  looking for something consistent and I never really could find it
• 13:40
  because I, you know, I'm just doing all these random gigs.
• 13:42
  I'm doing full time videography, photography.
• 13:45
  And then his, his boy, his boy Tyler, which I didn't, I didn't
• 13:49
  know him, invited me to do a golf video out on a golf course.
• 13:53
  And I never even played golf in my entire life or anything.
• 13:56
  I was like, OK, sweet, maybe I could learn from these dudes.
• 13:58
  Maybe I could be out there like to, to watch or something.
• 14:01
  And, and I come and Mason's there and he brings, he brings
• 14:05
  the drink. And, you know, I just think he's
• 14:07
  kind of just like, kind of like he, he's a stoic.
• 14:11
  I'd say first impression of Mason I love.
• 14:15
  Stoic. You know what I mean?
• 14:16
  Yeah. And, and I, he brought somebody
• 14:19
  else. They were I, I tried the drink
• 14:21
  and I was instantly addicted to the drink.
• 14:24
  So I think at that, that day, I think I had like 3 or 4 that I
• 14:27
  don't know you brought. It down like 4.
• 14:29
  Yeah, it was. It was.
• 14:30
  And, and I couldn't. And after the shoot and
• 14:33
  everything, I couldn't stop thinking about it.
• 14:35
  And then they invited, or he invited me to go to a place
• 14:38
  called the Canal Club in Scottsdale.
• 14:40
  I don't know. Are you from here or no?
• 14:41
  I lived in Arizona for nine months in 2005.
• 14:46
  OK. Back in the day.
• 14:47
  I don't know if that was there, then I was.
• 14:48
  A young pup. I don't know if you guys were
• 14:50
  born yet. It's it's like random town.
• 14:53
  It's like a nice hotel and it's got like a super lobby.
• 14:56
  And yeah, like, why are these dudes like these these dudes are
• 15:00
  reminding me to go there. And I was like, OK, but I, I
• 15:02
  knew, you know, of, you know, Mason doing the drink and
• 15:05
  everything. So I, he's come there and I, I,
• 15:09
  we, we talked for a while. And eventually we get to the to
• 15:12
  the point where I'm like starting to work with Mason and
• 15:14
  I'm like trying to like his. I was like, I can definitely
• 15:17
  help this dude out, like this guy on social media and
• 15:20
  everything. I could definitely help him out.
• 15:22
  And then we're working together for a while.
• 15:23
  But I realized that I definitely could go even farther into that.
• 15:28
  And that's when we became partners, so.
• 15:30
  Yeah, amazing. So literally it was kind of the
• 15:33
  first sip moment where you were like.
• 15:35
  Yeah, it was my first. Stoic guy but holy shit this is
• 15:40
  the best thing I've ever tasted it.
• 15:41
  Was literally the best thing I've ever had.
• 15:43
  I love the story. I love the founders stories.
• 15:46
  I love hearing like the back story of how you guys got to
• 15:49
  this moment where you're, you know, getting deals with Sprouts
• 15:52
  and we're talking to Safeway and you got your cans.
• 15:55
  Like all the stuff that led up to this moment, you know?
• 15:58
  And it sounds like what I'm hearing a lot of is you guys
• 16:02
  pushing yourself outside your comfort zone over and over and
• 16:05
  over and over. Yeah.
• 16:07
  That adversity, you have to continue to test it, you know?
• 16:09
  Like it's, it's pretty. Would you say entrepreneurship
• 16:14
  just kind of is adversity? I mean in a beautiful way.
• 16:17
  I mean, entrepreneurship and that's all I feel like is like
• 16:20
  seeing something in the world that you don't like and you want
• 16:22
  to change and then figuring out all the ways that you can make
• 16:25
  it better. And then let's say, do you do
• 16:27
  make it better? That's like half the battle,
• 16:29
  maybe even like a like 1/5 of the battle.
• 16:31
  And then the other, most of it is, well, now I've created
• 16:33
  something like, how do I make it easily accessible for people,
• 16:37
  make it super easy to understand and convert people from what is
• 16:42
  to what can be. And that's really the hardest
• 16:45
  challenge, which is like what we're trying to figure out on
• 16:47
  the daily basis. It's like, OK, we had a product,
• 16:49
  it was good. We figured out ways to make it
• 16:51
  better. We figured out ways to make it
• 16:53
  more accessible. And then there's like the back
• 16:55
  end that primarily I worked on of how to make the products.
• 16:58
  How do I find better suppliers? How do I find better rates?
• 17:00
  How do I make it at a price point where we can actually like
• 17:02
  scale it and make it financially possible?
• 17:05
  Now how do we get it into stores where people go to and set up
• 17:08
  those deals or how do we provide easy ecommerce at a bare
• 17:11
  adventure price points where people would actually pay on a
• 17:14
  regular basis? And then how do we make that
• 17:15
  more feasible and what other options are?
• 17:18
  And then there's like the ideology standpoint that Cameron
• 17:22
  works on a lot where it's like, OK, cool, how do we, you know,
• 17:25
  create content and videos and campaigns around like, hey,
• 17:29
  here's the problem we're trying to solve.
• 17:30
  Make that an emotional trigger in people's lives where it's
• 17:33
  like, oh, I struggle with that too.
• 17:35
  And it's like, OK, well, we have the solution or we have
• 17:37
  something better that we want to give you and to kind of solve
• 17:42
  that, like, hey, here's what's in the market, here's why it's
• 17:44
  been a detriment, and here's how we've taken the steps to make it
• 17:48
  better. Yeah.
• 17:49
  Such a good answer and go ahead. I I was going to ask, So you
• 17:52
  said you've had 93 episodes, correct?
• 17:55
  This will you guys are #92 I don't know if 92 means anything
• 17:59
  to you, but 92. That's awesome.
• 18:02
  I was going to ask. So like, out of all the
• 18:03
  episodes, what is the biggest thing you found out about
• 18:06
  adversity that you've asked from people?
• 18:08
  That's a great question, question.
• 18:10
  And the first, if I'm honest, the first thing that comes to my
• 18:13
  mind it, it's when you're going through adversity, get outside
• 18:19
  of yourself and help people. And it might, I don't know if
• 18:23
  it's because my last guest on episode 90, John Kippen, who has
• 18:28
  like facial paralysis and he overcame cancer and now he's
• 18:31
  like a magician. But he was like, get outside
• 18:34
  yourself. Like not and not like deny what
• 18:37
  you're going through, but almost like take that pain, that
• 18:41
  adversity that whatever's going through and like, what can you
• 18:44
  alchemize it? It's kind of like, and then
• 18:47
  another Sylvie, my, my really good friend, talks about
• 18:50
  alchemizing the pain into like, yeah, this sucks, right?
• 18:55
  Like whatever it is. Like it's not denying that the
• 18:58
  adversity is there, but like what can I transform it into?
• 19:02
  Yeah, like you use, you can use it for fuel kind of like that.
• 19:07
  Yeah. Well, usually it's, it can be
• 19:08
  the best fuel. Yeah, because then you're at a
• 19:10
  point to use it to something because you have a reason.
• 19:13
  And it's like, it's funny that you ask that because I'm so glad
• 19:17
  you asked that too. Because sometimes I think about
• 19:20
  I'll flash through every guest and now you guys are in the
• 19:23
  adventures and varsity family officially.
• 19:25
  So now whenever I have a problem, like a guest will flash
• 19:28
  into my mind and I'm like, what would Mason and Cameron do?
• 19:32
  What would Jack say about this? What would Jack's dad say about
• 19:35
  this? Because what would John say?
• 19:37
  And I'm like, dude, I can't sit in adversity for that long with
• 19:41
  all this good, these stories coming at me of how people get
• 19:45
  through it. You're like, well, they did.
• 19:47
  So I can somehow, right? That's going to lead me into a
• 19:51
  question. You had mentioned, Mason, and
• 19:54
  thank you for being vulnerable and sharing that you had
• 19:56
  struggled with acne. Do you mind?
• 19:58
  I guarantee you there's someone that's listening to this that
• 20:01
  has struggled with or is currently struggling with or has
• 20:04
  a kid that is struggling with skin issues or an adult like
• 20:08
  paramenopause. Hi.
• 20:09
  Had things happen with your skin?
• 20:11
  Tell me about that and then tell me about how Davini is helped
• 20:14
  answer and help that problem. Yeah, yeah, skins interesting.
• 20:18
  I and it really hit like because like right during high school it
• 20:22
  it was really bad like I've I've pictures and the stuff and I was
• 20:26
  I was playing golf because that's, you know, that's why I
• 20:28
  was on the golf course because most of my career was all in
• 20:30
  golf before I I had a scholarship to play in college
• 20:34
  and that's how I got myself through college and everything's
• 20:36
  yeah, I have these they have just gnarly pictures.
• 20:38
  They have my face had and acne everywhere and I, I, I, which is
• 20:42
  awesome too, because like that was a big personal sugar I had
• 20:44
  with like running a brand where it's like, well now I'm like the
• 20:47
  figure, you know, when you have acne, like you don't really want
• 20:49
  to like, yeah, like barrier because when you're talking to
• 20:52
  someone, you're like, like they know wrong.
• 20:55
  It's painful. And yeah, it's very as like as a
• 20:58
  human to have issues and it's like, and I was someone that,
• 21:02
  you know, I, I didn't take Accutane.
• 21:03
  I didn't take any kind of medications to solve what I was
• 21:06
  going through. I was like, well, there's a
• 21:07
  prop. There's a reason why my skin is
• 21:10
  doing this and I'm, and it's not just like something you'd
• 21:13
  package up because it's like, well, there's a larger issue of
• 21:15
  what's going on. And for me and what I've
• 21:18
  researched and, and why divinity ties into this is because a lot
• 21:21
  of it stems down to, you know, your skin's your biggest organ
• 21:24
  in your body. It's like, and it's all
• 21:26
  exterior. So anything that's you're
• 21:28
  struggling with internally is probably going to, you know, a
• 21:31
  lot of people have skin issues if they like go out on a night
• 21:33
  out and like the alcohol and everything caused a lot of
• 21:36
  Commission and, and bacteria in your body.
• 21:39
  And then it can, you know, you can have skin issues like that
• 21:42
  if you're like cessfully drinking all that gluten from
• 21:45
  like beer and foods. And so I, I, I kind of took it
• 21:49
  second and really started with diet.
• 21:51
  So I, I kind of just got away from a lot of inflammatory foods
• 21:54
  got back into like, OK, I need to like, let me consume like
• 21:57
  fruits and, you know, a good source like grass fed meats and
• 22:02
  like take out all the starchness and OK, let me, let me switch
• 22:05
  out like these carbs for like some good like sweet potatoes
• 22:08
  and vegetables and oils. Like, you know, all of the
• 22:11
  inflammatory oils that are in our food system now.
• 22:13
  So it's kind of just like stripping out all those filler
• 22:15
  ingredients and really getting back down like a base diet.
• 22:18
  And then probiotics were a big thing.
• 22:20
  I didn't know about that. I was starting to research into
• 22:23
  about how like, you know, it's, it's interesting.
• 22:27
  I found in research, like a lot of foreign countries that, you
• 22:30
  know, might not it, it's crazy how America struggles most when
• 22:34
  being like one of the most wealthiest countries in the
• 22:36
  world. And they have, we have the
• 22:37
  worst, you know, food and skin issues and looking at foreign
• 22:41
  countries and people in third world countries and you know,
• 22:44
  the skin's beautiful. It's like, why is that?
• 22:46
  And I think a lot of it's like in America, we try to put a
• 22:49
  bunch of products, you know, on our skin that we don't really
• 22:52
  know what's in it or, or the causes and irritates it.
• 22:56
  And then so I end up just stopping everything.
• 22:59
  Don't have, I don't do any face wash or any products now.
• 23:02
  I'm just like, my skin's a living Organism.
• 23:04
  I'm going to nourish it from the inside first.
• 23:06
  Yeah, clean my skin, take care of it.
• 23:08
  But I'm not going to put chemicals on it.
• 23:09
  And I'm going to let the healing come internally, which was where
• 23:12
  probiotics come into because those are, you know, used to go
• 23:15
  into your gut and restore your gut lining and and help those
• 23:18
  good bacteria actually be used, which connect to your brain and
• 23:21
  connect to your skin. So it was cool to get into the
• 23:24
  divinity product because you're just feeling, you know, kombucha
• 23:26
  has a base is affirmative T there's loads of probiotics in
• 23:29
  it and you kind of use that as a base, you know, with kombucha,
• 23:32
  with sauerkraut, with kimchi, with kefir, with all these firm,
• 23:35
  I think they're just such a no brainer to put in your everyday
• 23:38
  diet to, you know, use your your gut health, your stomach as your
• 23:41
  number one vessel for healing the rest of your body, which is
• 23:43
  kind of the thesis in a base of what we use Bush as our product
• 23:47
  for divinity. So I just learned so much in
• 23:52
  that segment that makes so much sense to me.
• 23:55
  Like just the way because you hear all this, you know, gut
• 23:57
  health and stuff, in the way that you broke it down, the way
• 24:00
  that you said, like you heal. Yeah, you heal it from the
• 24:04
  inside. It makes perfect sense of like
• 24:06
  your, it's almost like your skin was telling you like alert,
• 24:09
  alert, alert. There's something that's not
• 24:11
  like help. Your skin's asking for your help
• 24:13
  in a way, right. And yeah, and I appreciate that
• 24:17
  you sharing that because I know it's it's tough too.
• 24:19
  So did you actually like start to see changes in your skin
• 24:23
  through the through kombucha? Well, yeah, yeah, absolutely.
• 24:26
  Even after college, like I was still going through some issues.
• 24:29
  And then, yeah, right when I got into fermented foods and then
• 24:33
  and then with Davini, I don't know, I just need my skin force,
• 24:36
  predominantly my hair growth. Like everything just feels
• 24:40
  better and I can, I get very well tell when I, you just get
• 24:44
  like such a good compass for your body.
• 24:46
  The more you start like relying on foods and product instead of,
• 24:50
  you know, chemicals or outside stimulants to solve those
• 24:53
  problems. And then it's something that
• 24:54
  like I know I can control because I don't rely on any kind
• 24:58
  of outside sources to dictate or how I look.
• 25:00
  And then you just get into a routine and then you know, what
• 25:03
  works for you and you know, it changes for everyone.
• 25:05
  But I think at A, at a core foundation, I think if anyone's
• 25:08
  struggling with any of those issues, I think they need to
• 25:10
  look internally first and solve those.
• 25:12
  And I feel like any kind of products with probiotics is a
• 25:15
  great start. Awesome, awesome advice.
• 25:17
  And yeah, because I feel like it's just your skin, your face,
• 25:22
  obviously that's something that it's brings you a sense of
• 25:26
  confidence when you feel like your body isn't sort of like
• 25:30
  rebelling against you in a way, right?
• 25:32
  Like you're like, what's wrong? What am I doing wrong?
• 25:34
  And it's really comforting to hear that kombucha and like
• 25:38
  through this tea like that, that you feel good.
• 25:42
  Now tell me when people hear sort of the typical energy
• 25:45
  drink, right, You're like, you're like, oh, Monster Energy
• 25:48
  drink. And I'm not trying to like hate
• 25:49
  on brands or anything. I'm just saying you hear mixed
• 25:52
  things about like, oh, is that good for you?
• 25:53
  Like obviously with the story you just told, you're very
• 25:57
  conscious of ingredients. So tell me about what's in it,
• 26:03
  your favorite flavors. Obviously there's three
• 26:05
  different flavors and just give me the whole the whole product
• 26:07
  tour of of what's inside and and Cameron too.
• 26:10
  Tell me about the design and how you came up with that.
• 26:12
  Yeah, absolutely. Yeah, I think with these
• 26:15
  products, I mean, these were all like home.
• 26:17
  Like these are my first flavors at Homebrewed.
• 26:18
  So we started with the apple cinnamon.
• 26:20
  That was like the most popular flavor, OK.
• 26:22
  And then we added the blueberry vanilla and the lemon ginger.
• 26:25
  So kind of a flavor for like every time of the.
• 26:27
  Yeah. The blueberries kind of like
• 26:29
  winter spring, then the lemon ginger is like a refreshing
• 26:32
  summer. I use the lemon ginger a lot.
• 26:34
  Like if I felt like a little groggy or sick or need something
• 26:37
  refreshing. Like it was just a really good
• 26:38
  combination to help me feel better.
• 26:40
  The blueberries just incredibly tasty and and it's got like the
• 26:45
  antioxidants from the blueberries, which is great.
• 26:47
  And then the the apple cinnamon is just like nostalgic for me.
• 26:51
  Like I love apple pie, like apple flavour things.
• 26:53
  My grandmother made an amazing apple pie.
• 26:55
  So it's just like it just like feels good.
• 26:57
  Like it's just like you smell and you're like it feels homey.
• 27:01
  So I love that. Yeah.
• 27:02
  The kombucha is, you know, we use that as a base, that whole
• 27:05
  thesis for why kombucha is great.
• 27:07
  Kombucha is also a natural. It's naturally acidic, so when
• 27:10
  you ferment it, it produces it lowers the pH.
• 27:14
  So instead of like for energy drinks, they'll usually have
• 27:16
  carbonated water as a base. And then you use citric acid,
• 27:19
  lactic acid, some kind of artificial acids, and naturally
• 27:22
  lower the pH and make it acidic. So kombucha is naturally that
• 27:26
  way. That's how the whole
• 27:27
  fermentation process happens, which makes it the best base for
• 27:30
  a beverage that's carbonated. So that's why we use that.
• 27:33
  And then you mentioned energy drinks.
• 27:35
  We hate on energy drinks too. I think there's so much better
• 27:37
  alternatives and that's kind of our number one right now.
• 27:43
  Yeah, and I think they use like circular.
• 27:47
  Yeah, and I think there's so many like like the product
• 27:50
  market has innovative so much. And I feel like people are.
• 27:53
  I just created a skit this morning where I like kind of
• 27:55
  want to like like the stereotypical energy drink
• 27:57
  person that like wakes up like, oh, I like I doomed scrolled
• 28:00
  till 2:00 AM and I got 4 hours of sleep and I'm just going to
• 28:02
  solve it with energy drink. And you just get like amped up
• 28:05
  and then your heart rates up and then you're anxious and you're
• 28:07
  like, Oh my God, why do I feel like like so just like, you
• 28:12
  know, it's like. I'm going to die.
• 28:14
  And you know, like, let's go back to the thesis in general,
• 28:17
  or it's like, OK, well, let's solve the issues, not solve the
• 28:19
  alternative of the issues and just patch it up and fix it,
• 28:22
  push it off. So I feel like this really goes
• 28:24
  back to like that thesis of, of starting from the base and then
• 28:27
  building up. So instead of artificial sugars,
• 28:30
  instead of cane sugar, we it's 0 sugar and then we add back
• 28:33
  honey. So honey is the main, the sugar
• 28:35
  source for our product. The total sugar in these is 8g.
• 28:38
  So it's about 5 or 6 grams of honey.
• 28:40
  And then the other sugars just from fruit juice, it's just
• 28:43
  straight, you know, juice concentrate that we source.
• 28:46
  So it's all this is apple juice concentrate, blueberry juice and
• 28:49
  and lemon. That's kind of like how we we
• 28:53
  don't want to put that that good sugar forward.
• 28:55
  We don't think sugars, you know, bad, it's not for everyone if
• 28:58
  they're, you know, have some sort of like diabetes or, you
• 29:03
  know, there's, there's things that require less sugar.
• 29:05
  But I think, you know, at, at a basis, if you see a beverage
• 29:08
  just like 0 calories, 0 sugar and it tastes amazing, there's
• 29:11
  probably a reason why it tastes good.
• 29:13
  And it's, and it, and it might be destroying your gut health
• 29:15
  and it might be destroying your, your body because it's like not,
• 29:20
  you know, artificial additives to get those macros to look
• 29:23
  good, but it's actually not doing you any good.
• 29:25
  So that's kind of the base. And then one special thing we
• 29:27
  did with this product is we kind of really wanted like a
• 29:30
  functional additive. Like how do we make this product
• 29:33
  where you actually like feel something?
• 29:35
  We know it's healthy for you, but I feel like it's, you know,
• 29:38
  like when you have a pack of morning coffee or you have, I
• 29:42
  don't know, something where you're like, you haven't you
• 29:43
  feeling effects like I love that cause and effect, especially
• 29:46
  with new products where you really feel like you're getting
• 29:48
  something out of it. So we added a number of
• 29:50
  supplements in the products. We have outfit GPC, we have
• 29:53
  Alfini and we have Vine's mane. We have ginseng, we have zinc, a
• 29:56
  lot of like really good, no tropics and and adapogenics to
• 29:59
  kind of just help you like naturally calm down, naturally
• 30:02
  focus. They're all, you know, stuff
• 30:04
  that will help your brain without having caffeine be like
• 30:07
  the main reason you're drinking a product.
• 30:08
  So it makes you healthy, it makes you focus and it really is
• 30:12
  a productive healthy beverage. So that's kind of the thesis for
• 30:15
  what's in the product and why we're doing it.
• 30:17
  It's. A fantastic thesis.
• 30:19
  Well, and then Cameron, why does it look so amazing?
• 30:23
  That's where you come in. Yeah, so we had a original
• 30:28
  design and it was really beautiful.
• 30:31
  It really was, but I realized like I was sitting inside of a
• 30:36
  Starbucks and I was trying to make something that like kind of
• 30:40
  fit, like, you know, that whole aesthetic that we're going for
• 30:43
  originally. And I realized how like hard it
• 30:46
  was to go down the design path that that we're going down.
• 30:49
  Before, it was more like, I would describe it as vineyard
• 30:53
  viney, old money and very like, you know, it looked expensive in
• 30:58
  my opinion. And I knew that I wanted that.
• 31:03
  We wanted to get this to everybody because I think it's
• 31:06
  important, you know, we both have health journey stories and
• 31:10
  Mason trying to fixing his acne and having that be provided to
• 31:15
  people. You can't eliminate, you know, a
• 31:18
  large group of people. And I think that's what our
• 31:20
  original product did. And I wanted to change it so we
• 31:23
  could fit a lot larger group of people.
• 31:26
  Yeah, like to keep it the two color scheme so that there's
• 31:32
  nothing that would like take you away.
• 31:35
  I think a lot of drinks, the design ends up being like very
• 31:37
  muttered and messy and they're all over the place.
• 31:39
  And I wanted something super simplistic that everybody can
• 31:42
  understand. And so we have like we got the
• 31:46
  apple pie, we got the blueberry vanilla and then the lemon
• 31:49
  ginger, all two color scheme. And I think that keeping it
• 31:53
  simple allows your eye and allows people to, it allows it
• 31:56
  to stand out in a very busy world.
• 31:58
  Like we're trying to break away from the noise, you know?
• 32:01
  And I think keeping it simple is exactly how you do that.
• 32:04
  But yeah, I wanted to create something that would be both
• 32:06
  simple to work with, simple for people to understand, and it
• 32:10
  really is simple ingredients that just help you.
• 32:13
  The whole thesis comes together. I'm not just brown nosing and
• 32:17
  like kissing up, I genuinely love.
• 32:19
  Like I'm just staring at the cans.
• 32:21
  I love, I love how you did it because my eye goes to, you
• 32:25
  know, Divini divine strong. And then you see the the flavor,
• 32:30
  like, like you said, there's so when you look at any kind of
• 32:32
  bottles, there is so much. And so it's a really nice.
• 32:35
  It's easy on the eyes. Yeah, I really like it.
• 32:38
  I, I am not a designer, but in my other job, I'm, I'm a content
• 32:41
  writer and I'm paired with designers.
• 32:44
  And so they they are like when all like on a PowerPoint, I'll
• 32:47
  be like, hey, I'll try this. And you're like, that's cute.
• 32:50
  I'm like, look, I did it. And they're like, you did good,
• 32:52
  Bree. It's good.
• 32:53
  And then when they do it, I'm like, damn, that's so good.
• 32:56
  Whoa. So I have such appreciation for
• 32:59
  what goes into the design of a brand and like of a can.
• 33:04
  And then you're thinking about how it feels in your hand and
• 33:07
  what it looks like in like there's just probably just
• 33:10
  hundreds and hundreds of hours went into what we're looking at
• 33:14
  in front. Of you a lot a lot of renditions
• 33:16
  yeah and honestly the ones even in front of you are not the
• 33:18
  final like the very very final one as like a very my new
• 33:22
  changes but that will yeah and can.
• 33:25
  Well, Cameron, can you, if you don't mind sharing anything
• 33:28
  about your health journey and any adversity that that you've
• 33:31
  been through, anything that that comes to mind that the drink has
• 33:35
  helped you with? Yeah, absolutely.
• 33:36
  And thank you to this guy. Oh my gosh, thank you.
• 33:39
  This guy. I'll say yeah, I used to be a
• 33:42
  fat meatball, very, very large human being.
• 33:46
  And I didn't, you know, life was good.
• 33:49
  It was very convenient because I I would just talk about this in
• 33:52
  a video, but like when you're when you're heftier, I was like
• 33:55
  247 lbs. You can go out and eat whatever
• 33:58
  you want. You can go out with friends and
• 34:00
  do whatever you want. It's very convenient.
• 34:02
  But then long term wise, the aftermath of, you know, having
• 34:05
  that convenience, you don't, you know, you don't feel good.
• 34:08
  You feel when you have like a lingering unconfidence to your
• 34:12
  obviously like, you know, you're a lot slower in the mind.
• 34:15
  Like I was not quick on a lot of things.
• 34:18
  And I think breaking, you know, in getting rid of the excess
• 34:21
  weight allowed me to think better.
• 34:23
  And why the why this drink ties into that is because our drink
• 34:27
  inherently is for your health is good for your gut health.
• 34:29
  And I think my gut health before was messed up.
• 34:33
  Like I would have major, major issues.
• 34:36
  Like, I'm back, I'm backed up, you know, the aqueduct is not
• 34:40
  flowing type. Listen, we keep it real and that
• 34:44
  is a really important part of life, and that's not good when
• 34:46
  it's backed up like it affects everything.
• 34:48
  Absolutely. You got some you got.
• 34:50
  You're not all the time. It's a shitty.
• 34:54
  And like, I think if you can get this mine and this mine right,
• 34:57
  you were going to be unstoppable.
• 35:00
  I don't know if you've ever had like issues or do you drink?
• 35:02
  Do you drink kombucha or anything?
• 35:04
  You know, I have a case on the way.
• 35:07
  It's order, but you know, I haven't typically been a
• 35:10
  kombucha drinker, but I'm very open to it.
• 35:14
  Yeah, that that seems to be the like people have like, Oh yeah,
• 35:17
  I tried it like one time or like they, they, they don't.
• 35:21
  I think that that's a other thesis behind like the whole
• 35:24
  brand image. I don't know why all these
• 35:26
  kombucha companies, they literally limit the amount of
• 35:28
  people they could sell. They go for that holistic, the
• 35:31
  people that are already into it and all the people that we've
• 35:34
  had try our drink, love it. And then and those people are
• 35:37
  not marketed to. It's like they they would
• 35:39
  literally buy this drink. Like it's like, it's crazy.
• 35:42
  So it's typically like very high end drink for like maybe maybe
• 35:48
  it's like a high price point, right?
• 35:49
  And it's like maybe you were saying it was just a different
• 35:52
  It's not available to the masses, is what you're saying?
• 35:55
  Yeah, yeah, not necessarily like it's a high price point drink,
• 35:58
  but more or like this promoted to a market where they were like
• 36:02
  a like a Yogi holistic very like into that already very all the
• 36:07
  way scale Wellness person and like that.
• 36:09
  That's great. You know, they're, they're
• 36:11
  probably feeling fantastic, but you know what I mean?
• 36:14
  They're like, you know, doing backflips and they can bend it,
• 36:16
  do all their stuff, but like. What about?
• 36:19
  You know, you know what I mean? Like, what about like everybody
• 36:22
  else, that if you did give it to them and the working class
• 36:24
  person, if you give something that also helps their entire
• 36:27
  body, I mean that that day will just feel much, much, much, much
• 36:31
  better. I love, thank you again for
• 36:33
  sharing that because I know it's not easy to, to share something
• 36:37
  from your personal life and you guys are open and I appreciate
• 36:39
  that, But I, I don't take it lightly when someone shares that
• 36:42
  something that they've overcome. And I know just like weight and
• 36:46
  health is, it's obviously a huge issue in our country
• 36:50
  specifically, I mean around the world, but specifically the US.
• 36:52
  So I guarantee you someone listening is like, wow, he
• 36:57
  struggled with his weight. Wow, he got through it.
• 37:00
  Wait, maybe I can turn this around.
• 37:02
  Yeah, imagine, I feel like in the US there, everybody is so
• 37:06
  like driven. They're so, you know, they want
• 37:09
  to make it out. I feel like that's like a big
• 37:11
  consensus. But like, if imagine if
• 37:13
  everybody in the US was healthy, how unstoppable will be?
• 37:18
  I think a lot of people are muttered because of the fact
• 37:20
  that they are unhealthy and they end up getting like really lazy
• 37:23
  because apparently, like, if you can't, if you can't be moving
• 37:26
  around like you're going to be, you're going to be slow.
• 37:29
  And imagine if, imagine if you're healthy at the same time,
• 37:31
  we would like, Oh my God, we'd go crazy.
• 37:33
  When you feel like shit, you, you can't.
• 37:36
  When I feel like shit, like I it's paralyzing.
• 37:39
  Yeah, like it's paralyzing. You eat a big burrito, the day's
• 37:42
  over, you know? I know my husband will be like
• 37:46
  I'm done. I'm like, great, I'll take care
• 37:48
  of everything. But like sweet.
• 37:50
  No, but it it paralyzes you physically, mentally,
• 37:53
  emotionally when you feel not confident, you feel heavy your
• 37:59
  mood, right. So it sounds like if you were to
• 38:02
  wake up or have one of these throughout the day, you're not
• 38:05
  going to be like like you're not.
• 38:06
  It's because you guys have been there and you know that that
• 38:09
  sucks. For sure.
• 38:10
  Yeah. Yeah, again.
• 38:12
  So this is solve problems. Let's let's let's get a society
• 38:15
  where we're like looking around us.
• 38:16
  And I really like how you were talking earlier about, you know,
• 38:19
  if you really want to get out of something, you take yourself
• 38:21
  outside the situation, outside of yourself and like look from,
• 38:24
  really look from a third person perspective.
• 38:26
  And, you know, take all the problems that, you know, you're,
• 38:30
  you know, I, I feel like you can get a really good case study
• 38:32
  based off of your own circumstances, your friends or
• 38:34
  family and like solve a lot of problems.
• 38:37
  But just like, instead of looking at yourself, just look
• 38:39
  around. You know, it's so cuz I was
• 38:43
  telling John on episode 90 sometimes I'm like I'm so sick
• 38:46
  of myself. Like I'm like, I don't want
• 38:49
  like, can I help? I'm tired of trying to help
• 38:51
  myself. Like help yourself work on
• 38:53
  yourself. It's like, what can I do that
• 38:55
  will help other people? And then like a byproduct of
• 38:58
  that is I just help myself. Like, right.
• 39:01
  It's like, it's crazy. It doesn't make sense where
• 39:03
  you're like, wait, help other people to help yourself.
• 39:05
  And it's like, no, I I think that's the trick, actually.
• 39:10
  Yeah, absolutely. You're going to want to help in
• 39:12
  a way that's you're called, I feel like you're called to
• 39:15
  causes that you can understand the pain, right?
• 39:18
  You guys know like what a drink like this can, the problems that
• 39:22
  it can solve because you've felt the pain of those problems.
• 39:25
  Absolutely, yeah. And you and you look around and
• 39:28
  not only see it from yourself, but yeah, you look around, you
• 39:30
  know, go to any gas station, go to any.
• 39:32
  And you know, most kombucha products are, you know, they
• 39:35
  they're sold in Whole Foods, they're sold in national
• 39:37
  groceries. Or, you know, how do we get this
• 39:39
  product to, you know, everyday consumers that are, are buying
• 39:43
  24 packs of coke and you know, it's a pack of monster and rebel
• 39:47
  off the shelf and having that in like their house, Like that's
• 39:50
  what they're having their kids on their grab and go beverage.
• 39:53
  Or like, well, I feel like, you know, it's, it's an aspect of
• 39:56
  like you're kind of bred up in environments.
• 39:58
  You know, obviously you're, you're so heavily influenced by
• 40:01
  your family and into the house. And I feel like food and
• 40:03
  beverage is a obvious standpoint.
• 40:06
  A lot of mothers are called to. Hey, what are we bringing into
• 40:09
  our house? What are we feeding our kids?
• 40:11
  And, you know, kind of reclaiming power of your own
• 40:14
  house and authority of, you know, what you're teaching your
• 40:18
  your kids of how to consume things properly.
• 40:21
  And then having, you know, some freedom to, hey, maybe let's
• 40:24
  start cooking some meals together.
• 40:26
  Let's start bringing that family culture back instead of going
• 40:28
  out and being unable to identify what we're consuming as a
• 40:32
  culture. So I feel like transparency is
• 40:34
  huge. I feel like, you know, really
• 40:36
  giving people power back over their health is such a
• 40:39
  foundation for everything else in life because if you have
• 40:41
  health, you have a lot of power. Yeah.
• 40:44
  Do you have any non negotiables at your household health wise?
• 40:47
  I try to have like, of course they have some like the fishies
• 40:51
  and the this right like which I'm like, but I will say like
• 40:56
  they know that we were mixing broccoli in there like at some
• 41:00
  point throughout the week and they know too like that I'm
• 41:04
  trying what I'm trying to do. I have a fourth grader and a
• 41:06
  second grader boy and a girl. And I'm like, OK, for the girl,
• 41:09
  I'm like, I don't want you to like be obsessed with your body
• 41:12
  image, but I want you to be conscious of your health but
• 41:14
  like own your body. But like don't like be aware but
• 41:17
  not too aware. And then for the guy, like, you
• 41:19
  know, whatever, but be strong, you know, like you have these
• 41:21
  things. So for me, it's like, I don't
• 41:24
  want to forbid and be like you will never, but it's like I'm
• 41:29
  trying to teach them like what's a balance of like, hey, we went
• 41:33
  out for pizza last night. We're not going to like have
• 41:35
  candy for breakfast, like or sometimes we're like no to
• 41:38
  dessert, just balance. But I don't want them to feel
• 41:40
  like there's a lock on the cabinet or you know what I mean?
• 41:44
  But also it's a great point. The people with the buying
• 41:47
  power, that's what you're bringing in.
• 41:49
  The kids are like you. I get so sad when you see kids
• 41:54
  that are super overweight because it's just like, it's
• 41:57
  hard like. Yeah, it's not like they're
• 41:59
  going to the grocery store and. I'm also not like shaming the
• 42:03
  parents either. I'm just like what they might be
• 42:05
  struggling with their health too.
• 42:06
  And then and then what's available and what price And you
• 42:10
  know, so it's a great question. And I think like as I get older
• 42:14
  and I start to realize the value of like your health, not just
• 42:18
  from an aesthetic point of view, you start to be like, Oh my
• 42:21
  gosh, health is like more than your Jean size.
• 42:24
  You know, you start to be like, Oh, I want my kids to like love
• 42:27
  their body, you know, do you want them to?
• 42:31
  One thing I got to ask you that. I love that when I was
• 42:34
  researching you guys and like, you know, friendly little, like
• 42:38
  looking at everything and just getting excited about this
• 42:40
  interview. I love the line where you said
• 42:42
  it's, it's like a lifestyle and the drink is what gets you in
• 42:46
  the door to this whole way of living.
• 42:48
  And I was like, and then the drink with intention.
• 42:51
  I'm like, I love that because it's not just an I really now
• 42:55
  having talked to you guys, I get what you're saying that when you
• 42:57
  pick up a can and you're drinking it, you're taking care
• 43:00
  of your body. But like it's about all the
• 43:03
  events that you guys put together and the brand
• 43:05
  philosophy and what you guys believe.
• 43:08
  So tell me about that. Yeah.
• 43:09
  I mean, I mean, we've done so many events.
• 43:11
  We did probably 100 events in 2025.
• 43:14
  Amazing going to like college party rooftops to try to get a
• 43:18
  bunch of drug college kid have kamuchat.
• 43:21
  Which they did, though. They did.
• 43:23
  They're right, though. Yeah, it's pretty entertaining
• 43:25
  to kind of go to these different events, different demographic,
• 43:29
  different age ranges of college kids to older adults to just
• 43:34
  kind of see like how people interact with products.
• 43:36
  And I don't know, I think a big piece of what we learned is
• 43:40
  like, I think so many people want, it's not like, you know,
• 43:43
  we go about our daily lives. We're like, I'm going to like
• 43:45
  ruin my body and do all these terrible things.
• 43:48
  And people want to think that. You.
• 43:51
  You. You're trying to not be awful.
• 43:53
  Yeah, yeah. Right.
• 43:55
  Yeah, true. And I think it really just goes
• 43:58
  down to like, you know, I think education is huge.
• 44:00
  A lot of people just don't know or haven't, you know, it's not
• 44:04
  like our system schooling does a great job of like telling you
• 44:08
  how to take care of yourself and you know, how to prepare for a
• 44:11
  lot of parts of life. And health is definitely one of
• 44:13
  those things that, you know, you kind of just like figure out as
• 44:16
  you go and no one really helps you and tells you what's what.
• 44:19
  So and, you know, look at all their products, our stores and
• 44:22
  kind of what's happened in past 40 years since fast food started
• 44:24
  and, you know, look at and look where the money's gone and you
• 44:28
  kind of create these paper trails to see, you know, it's
• 44:31
  just like, it's not necessarily a, you know, it could be bad
• 44:33
  things and in some ways, but I think it's just a natural cycle
• 44:36
  of like, Hey, we were trying to solve how to make food cheaper
• 44:39
  and more convenient and we solve that, but it came with some
• 44:41
  casualties and some bad parts of it.
• 44:43
  So I think it just takes, you know, every generation is trying
• 44:46
  to figure out how to, you know, reverse some stuff and and
• 44:49
  create opportunities from one is and I think we've just I've seen
• 44:53
  a big thing through talking to people and we really just want
• 44:55
  to have people think more and drink intentionally and do
• 44:59
  things intentionally and not only in our beverage, but in how
• 45:02
  you do life. You know, if you're if you're
• 45:04
  working at a job or you're in a career or you're in a
• 45:07
  relationship and you're like, wow, this isn't really good for
• 45:09
  me. It's like that's not
• 45:10
  intentional. You know, you need to be you
• 45:13
  kind of take some emotions out of the situation.
• 45:15
  And really to your point, again, look from things from a third
• 45:18
  party perspective and really understand whether these things
• 45:21
  are good for you or not and be honest with yourself.
• 45:23
  And if they're not, then they probably need to be changed
• 45:25
  because, you know, you don't want to live like that.
• 45:27
  And you have control over that over the end of the day, no one
• 45:29
  else is going to tell you, you know, if people can guide you
• 45:32
  and people can speak to you, but it's, it's really up to you at
• 45:34
  the end of the day. And, you know, everyone's trying
• 45:37
  to reach this like homeostasis in life where they're happy,
• 45:40
  healthy and, you know, doing all these things that you think and
• 45:44
  you know, everyone has different ways of going about it.
• 45:46
  So it's really that kind of self journey you got to figure out
• 45:48
  for yourself. But there's things you can do to
• 45:50
  to make it a lot easier and make it more practical and more fun.
• 45:55
  Yeah. Love that.
• 45:56
  No, I mean it's it I feel like that was just sort of a pep talk
• 45:59
  for me to like looking at my life.
• 46:01
  I'm like looking at every area of your life, what you're
• 46:04
  consuming, both like food, drinks, who's in your life, your
• 46:09
  friends, like what are you watching?
• 46:12
  Where are you going? Like what are you breathing in
• 46:15
  in your house? Like how are it's, it's
• 46:17
  intentional and I, I love that you guys like are so authentic
• 46:24
  and genuine because it's just, it's comforting to know that
• 46:27
  because you hear such horror stories about the food industry
• 46:30
  and what's in all their food. And then you start meeting
• 46:32
  people like you guys that are like, guys, this is
• 46:35
  intentionally everything's in there.
• 46:37
  And like, it's just refreshing to know that there's founders
• 46:41
  like you who really care about people and like what they're
• 46:44
  putting in their bodies, you know?
• 46:47
  It's like reflection of like we care about what we put in our
• 46:50
  bodies, so why were we not for everybody at like, if I I
• 46:53
  wouldn't drink this, I wouldn't sell it.
• 46:54
  You know, that's the type of thing, yeah.
• 46:57
  The things that you know deep down that you would represent.
• 46:59
  That's like that McDonald's. The McDonald's video of like the
• 47:02
  founder or not founder, the owner of McDonald's he didn't
• 47:05
  like really want to eat the snacks.
• 47:08
  See that video? Yeah, certainly.
• 47:09
  Like they're just like. Yeah, he's like, that's like the
• 47:12
  crazy enemy That's yeah, like all.
• 47:15
  Right. You, you know, you got to step
• 47:16
  into that role. Like freaking down a Big Mac.
• 47:18
  Yeah, go see it. Yeah, you like 5-10.
• 47:20
  Like, let's see, you own it so. I.
• 47:22
  Don't know, I think that's always looking at cursing,
• 47:24
  creating something. No, you have to right, Like it's
• 47:28
  coming from the the you keep talking about, which I love sort
• 47:32
  of this foundation, this base. Like if you think about your gut
• 47:35
  as the base of your health, right, or part of it, and you
• 47:38
  think about like the base of your company being you 2 and the
• 47:41
  vision, like everything comes out of that, you know?
• 47:44
  And so let me ask you this. What are you most excited about
• 47:49
  in the next half of 2026 for Divini?
• 47:52
  I mean, I, I'm definitely, I mean, personally, I'm most
• 47:56
  excited about, you know, things is accessibility.
• 48:00
  We've been trying to create this ideology and this product for so
• 48:03
  long. And, and now we've, we've, we've
• 48:05
  finally come to like a like a base product that we're happy to
• 48:08
  enable to like, you know, start getting out there in like bigger
• 48:12
  quantities and, and more systematically.
• 48:14
  You know, it's sure you might, you know, want to want to have a
• 48:17
  lot of, you know, good things in your life, but it's hard when
• 48:20
  you have to like do all your sourcing online and now you have
• 48:23
  like 20 different buyers are trying to get those ingredients
• 48:25
  from. And next thing you know, your,
• 48:27
  your bill is 2 grand for the month off Wellness products.
• 48:29
  It's like, you know, no one wants that.
• 48:31
  You want it to fit into your schedule and make sense.
• 48:33
  I think. I mean, for me, I'm just excited
• 48:35
  to put a product, a better product into, you know, kind of
• 48:39
  a system where people go in their everyday lives and it's
• 48:42
  like, Oh my gosh, this is if any like, like to have people go,
• 48:45
  you know, in a shelf or in their local store and see our product
• 48:48
  and be like, Oh my God, I just got, you know, I, I think I, I
• 48:51
  did good by, you know, getting the sandwich or getting
• 48:54
  something as opposed to like something else I would get, and
• 48:56
  now I'm thirsty, like I could get a soda and OK, now let's,
• 48:59
  let's transition. That's that's the next step.
• 49:01
  You know, we really want our product to be that introductory
• 49:04
  to the health in a, in a culture that's not primarily might be
• 49:08
  that way. So if you have a tasty product
• 49:10
  that you know is healthy, that's a good, good catalyst for
• 49:15
  change. Yeah, I'm definitely excited for
• 49:18
  like being surrounded by more people that are passionate.
• 49:21
  Like I think that like we've got a great group of people here in
• 49:24
  Arizona. But I know that the more, the
• 49:27
  more we expand, the more fruitful and the amount of
• 49:30
  people that we'll meet that are passionate.
• 49:32
  You know, I want to, I want to see.
• 49:35
  So I'm excited to expand to meet more people, I would say.
• 49:38
  Yeah, well, I can tell you through this podcast, I hope and
• 49:43
  know that you're gonna get a few customers here because I feel
• 49:47
  like for many reasons, right, like you guys, you have a vision
• 49:51
  to help people. You have a great product.
• 49:53
  And I've also been looking at you can even look on your
• 49:56
  Instagram when you see people sampling it like in some of
• 49:59
  those older videos, people genuinely like at these running
• 50:02
  events or taking it and they're like, damn, this is good.
• 50:04
  Like it's it's you know, you're not getting your typical Monster
• 50:08
  Energy sort of nastiness. You know, it's a totally
• 50:11
  different experience of a grink that that can help you.
• 50:15
  So I'm glad that you guys are are going for it.
• 50:18
  You just gave me an idea that I I think we should sit 4 people
• 50:21
  and they talk to each other while drinking a monster and
• 50:24
  then compared to talking to each other while drinking Divini.
• 50:27
  That's good. That's a good idea.
• 50:28
  Please. I mean, there's so I feel like.
• 50:32
  Like see the difference between the?
• 50:34
  Yeah, Well, no. And I really like when I saw
• 50:36
  those videos, I'm like, people are tasting it and they're
• 50:38
  genuinely having this reaction And it's like a hot day and
• 50:41
  they're running and this is like refreshing, you know, like this
• 50:44
  is so no. And again, we're coming up to
• 50:47
  the top of the hour flying by here, but I want to give you
• 50:50
  guys a chance to just leave us with any parting words.
• 50:53
  Like if somebody on the other end of other air pods or they're
• 50:57
  they're listening to this while they're cleaning or whatever.
• 51:00
  What do you when when you're going through a tough time and
• 51:03
  you're going through adversity and you've learned, obviously
• 51:06
  you through this whole venture through your lives leading up to
• 51:08
  this point. Do you have any advice for
• 51:10
  anyone who might be struggling out there on the other end?
• 51:13
  I would say, I would say don't stay in situations that you
• 51:17
  know, are good for you and that if you really want to do
• 51:19
  something, didn't, it's up to you to do it.
• 51:22
  You know, I think there's so many people in this world and
• 51:25
  you know, I, I guarantee you I, you know, there's 1-2, there's
• 51:28
  one to 10 things in everyone's life.
• 51:30
  They're like, I mean, I really want to do that.
• 51:32
  But and then it's just like, but and then there's all those
• 51:34
  things, you know, I, I think it's in so important to just
• 51:37
  create those non negotiables and then and then talk to trusted
• 51:40
  people and really like game plan, strategize, like really
• 51:43
  plan things intentionally. I think you just, you're going
• 51:46
  to get so much done in a year, six months, two months, one
• 51:50
  month. I think a lot of people are
• 51:52
  nervous to be how much you can do it in time to start, to start
• 51:56
  doing what you know is is good for you, right?
• 51:58
  Yeah, I think you are what you consume.
• 52:01
  You are what you think you are and that person that you want to
• 52:06
  be. You can be it as long as you
• 52:08
  move forward and become that person.
• 52:11
  Now I think, I think life is about walking through the fire
• 52:14
  and then eventually enjoying the fire that you're walking
• 52:17
  through. It won't.
• 52:18
  It won't feel. It won't feel as bad as you
• 52:21
  continue to walk forward. You'll get hard into it.
• 52:24
  That was so good. I really genuinely love both of
• 52:27
  those answers. It's beautiful because I know
• 52:30
  that you guys, I know it's not easy and I know you know,
• 52:33
  looking at you can see these three cans.
• 52:35
  Oh, wow, you have a company. I know that there's a lot of
• 52:38
  blood, sweat and tears that go, be, go, go on to build a
• 52:41
  company. And I think on behalf of all the
• 52:44
  people that you have helped that you're going to help through
• 52:48
  drinking this and through sort of just the lifestyle of like
• 52:51
  doing things with intention and everything your brand
• 52:53
  represents. Just wanted to thank you
• 52:55
  because, yeah, I mean, it's you're doing a really good thing
• 52:58
  in the world. And I think your success will be
• 53:00
  like a byproduct of all the all the ways that you're helping
• 53:03
  people. Yeah, that's great.
• 53:05
  I appreciate that. Is there any mission statement
• 53:07
  or anything that comes to mind for you?
• 53:10
  For. Relationship.
• 53:12
  No. For your life?
• 53:13
  Yeah. Is there anything that comes?
• 53:14
  I love, I love I've been in the hot seat on this.
• 53:18
  I want to you guys are inspiring me to.
• 53:21
  There's a few things I want to do with the podcast that I'm a
• 53:25
  little scared to try where I'm like, no, but I can't really do
• 53:29
  that. That's like, that's for like the
• 53:31
  big podcasters or like, that's not, that's too, you know, I
• 53:35
  want to get into like inspirational merchandise and
• 53:38
  like inspired by quotes from my guests.
• 53:41
  I have a whole vision in my mind.
• 53:42
  I'm just too scared to do it. I don't know.
• 53:44
  Because, you know, you just hear like, I can't.
• 53:47
  What if no one buys it? But you're like, no, actually
• 53:51
  I'm getting when you said Cameron starting to enjoy the
• 53:53
  fire or like, I'm like, wait, it's kind of exciting to take
• 53:57
  that on, but can I do it? What if what if it inspires
• 54:00
  someone And it's kind of like, so you guys are pushing me to
• 54:04
  keep evolving in the way that Divini is evolving.
• 54:08
  That's great. I guess I've got a lot to do
• 54:10
  now. Yeah, we'll, we'll keep an eye.
• 54:13
  We'll keep an eye on on that. I want to see it.
• 54:15
  Well, I mean we're partners now, you know, you guys are in the
• 54:18
  show notes and you guys are like the first sponsor.
• 54:23
  So it's you will forever be in my heart as so special.
• 54:26
  Really. Honestly, I like I could cry
• 54:28
  like it just means so much to me so.
• 54:31
  That's amazing. Thank.
• 54:32
  You. Yeah.
• 54:32
  Thank you. Yeah, Well, guys, OK, now I'm
• 54:35
  going back into like, I'm like about crying.
• 54:37
  I want to my dog just closed the door.
• 54:39
  I want to wrap up the episode by letting you guys know to go into
• 54:44
  the show notes if you haven't already.
• 54:46
  We've got live divinity.com. We've got discount codes in the
• 54:50
  show notes. We've got a link to your
• 54:52
  Instagram. We've got all the links that
• 54:54
  you're going to send me after this that you want me to
• 54:56
  include. And I would love to have you
• 54:59
  guys back for the next round of stories because we know that
• 55:02
  you're kind of just going through adversity every day and
• 55:05
  handling it. You know, it's what you do.
• 55:08
  Next milestone, we're definitely back.
• 55:10
  We got you. OK.
• 55:11
  All right. And then we'll have you on when
• 55:15
  you have your whole merch line and everything, we'll put it up
• 55:18
  on the screen, you know, so. OK, all right.
• 55:21
  I'm scared, but I'll do it. OK, I'll do it.
• 55:23
  I'll do it. I'll do it.
• 55:23
  And the next year I'm getting merch, maybe even the next 90
• 55:27
  days. Let's time box this year.
• 55:31
  Yeah, it's just fun, makes it real.
• 55:32
  And actually the Barrett entry is not as bad as you think.
• 55:36
  I mean, we made it for these shirts.
• 55:38
  I mean, we just got some blanks. We found a company locally.
• 55:40
  We did a print and. I know.
• 55:43
  All of our events we went to was like, Hey, we also have shirts
• 55:45
  and people bought them. You know, if people really like
• 55:47
  what you do. And again, it's all
• 55:49
  storytelling. If you could storytell and you
• 55:51
  have such a great story to tell with why you started this.
• 55:53
  And you have to, you know what these people say and and I'm
• 55:56
  sure so many great quotes that you've heard from people and
• 55:59
  you're like, Oh my God, that like, like people like wearing
• 56:02
  symbols that represent their lives.
• 56:04
  It's like we're in armor, you know, like I want to wear things
• 56:07
  on my body that make me redefine and reinstil who I am, this
• 56:11
  person. So I feel like that's such a
• 56:12
  powerful something you can do with clothing in general.
• 56:16
  So I feel like you're your mindset for why you want to do
• 56:19
  that. I think a great spot.
• 56:21
  Well, I think we have, I think I see a sweatshirt with definitely
• 56:24
  what you said, Cameron, about walking through the fire.
• 56:26
  I'll get the quote, but it's happening.
• 56:29
  Yeah, I want to wear it. You're like no you can't wear it
• 56:32
  everybody else can, but you can't you're like I said it well
• 56:35
  guys I thank you again I'm wrapping up and this Divini
• 56:40
  check it out check it out drink it drink with intention all the
• 56:44
  things and I hope you guys have an amazing weekend this is going
• 56:48
  live tomorrow let's. Go.
• 56:49
  Thank you so much. Appreciate the time.
• 56:51
  Bye, bye. Take care.
• 56:53
  All right? I stopped.