Do What The Others Won't. It's Why This Brand Works.
How do you repair an industry that's steadily lost relevance with younger consumers? If you're the founders of Wonderwerk, you go where they live and breathe – and throw a party.
Founded in 2017 by longtime friends Issamu Kamide and Andrew Lardy, Wonderwerk was built around a simple idea: make wine that speaks to how millennial and Gen Z consumers actually drink. Now, following a national relaunch and with a growing portfolio of flavor-forward natural wines, Issamu joins us to share how Wonderwerk has challenged category conventions, used culture and community to build the brand, and turned…
The skinny
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