Latest / How To Protect The Ocean / Why YouTube Might Be the Future of Ocean Science Communication
Transcript
- 0:00YouTube is a special place on the internet.
- 0:02It is potentially the future of TV.
- 0:05It's a great platform for science communication for that to happen.
- 0:08And it's a great way for a number of different reasons, for search, for
- 0:11monetization, and for getting the message across, and for having a visual
- 0:16storytelling piece to your content.
- 0:18We're gonna talk about why YouTube is such a great platform for science
- 0:22communication, for the ocean protections that we are advocating for here on this
- 0:26podcast, and why and how I've been using YouTube over the last year and a half,
- 0:31and why I stopped for a little bit, and why I'm starting up with a live show, all
- 0:34in this episode of the How to Protect the Ocean podcast, where we bring to
- 0:37you ways that you can protect the ocean, whether it's ocean news, strategies,
- 0:42action items, whatever you want, we do that Monday to Friday every single week.
- 0:47Monday to Friday at the same time, right?
- 0:49Publish 3:00 AM Eastern, so you're gonna get it when you
- 0:51wake up, and it's always great.
- 0:53If you live somewhere else in the world where you can get it in the evening
- 0:56or wherever, you get that as well.
- 0:57So, let's get started with the show.
- 0:59If you want more of these types of episodes, just hit the follow button
- 1:03on your favorite podcast app, of course, and we will get into it.
- 1:06Look, after yesterday's announcement, 2,000 episodes.
- 1:09This is 2,001.
- 1:10We're gonna be talking about YouTube, which I think is pretty interesting
- 1:13topic, because YouTube has made such a splash in social media in general.
- 1:19I think people don't really consider it social media.
- 1:22I think they consider it just, like, a content platform.
- 1:24But every content platform is also social media, including podcasting.
- 1:28And for the last 11 years, I've been really dedicated towards podcasting.
- 1:32Before I started the podcast, I actually had a show on YouTube.
- 1:36I had Speak Up for Blue TV, which has now changed to Ocean Decoded.
- 1:40I started that when my kids were toddlers, and I was thinking, like,
- 1:43when they went to bed around eight o'clock, I was focused and doing an
- 1:46episode Monday to Thursday at the time.
- 1:49I like quantity is really what I like to do, especially with ocean news.
- 1:51That was fun, but the problem was it just took so much time.
- 1:54It took the rest of my evening.
- 1:55And although I liked it a lot, I think I did it too much at that
- 1:58time, and I eventually stopped it.
- 2:00I got burnt out, essentially.
- 2:01The workflow didn't work out.
- 2:02I couldn't afford an editor at the time.
- 2:04And so it was really difficult to do.
- 2:06Until I revisited the channel when YouTube really started to make a splash on the
- 2:11podcasting, in the podcasting world.
- 2:13And look, YouTube is not a podcast platform.
- 2:16It is a video content platform.
- 2:18But we can call a podcast anything now.
- 2:21It could be whatever it is.
- 2:22It used to be the definition was a podcast was an RSS feed that would
- 2:26go out and distribute your episodes and your podcast to the different
- 2:30apps, and that's how you got it.
- 2:31It was audio form.
- 2:32Apple used to have, like when it first came out, it had a video
- 2:34platform to it, but nobody was really watching it ' cause it cost so
- 2:37much in data to watch on your phone.
- 2:39So that was a, problematic.
- 2:41YouTube came out and said, "Hey, we could do podcasts," and we could actually
- 2:44have… Like I used to have, I still do have a channel where this podcast goes,
- 2:48just the audio goes right to the channel.
- 2:50And then I started posting about two and a half years ago.
- 2:53I started posting this podcast on the YouTube channel.
- 2:58It was still Speak Up For Blue TV.
- 2:59I had a playlist, How to Protect the Ocean.
- 3:01And I did that for about two years, maybe a year and a half,
- 3:04and I started to gain traction.
- 3:07And you started to see the subscriber count go up.
- 3:09I went from like just under 200, I think, to about, I'm at
- 3:13about just over 1,000 right now.
- 3:15And so that was kinda cool to see people started listening.
- 3:17I posted three times a week.
- 3:19It was consistent.
- 3:20I would just record the video while I was doing the podcast.
- 3:22So I had the audio version, I had the video version.
- 3:24When I first started doing the podcast, it was just a video.
- 3:26It was just me talking.
- 3:28No other B-rolls or any kind of editing.
- 3:30And then I realized after a while, after about six months, I'm like, "Hey, you
- 3:33know what? Let's start editing and see if it makes a difference." I think it
- 3:36did make a difference, but I think also people were watching it more and more.
- 3:40I started to see a change, and I started to see a real growth.
- 3:42And then I hit an episode where it really hit big.
- 3:45I think I had like over 10,000 views on that episode, which is like the most I've
- 3:48ever had, which was kind of interesting.
- 3:50And then it just continued off of that.
- 3:52And then I stopped last March.
- 3:54I just stopped.
- 3:54And I was like, I was going through like a rebranding, which I'm still going
- 3:58through, and I was like, "What am I gonna do? Like, am I gonna really continue
- 4:01to do this podcast here?" I wanted to change the way we were doing the podcast.
- 4:05I wanted to post five times a week.
- 4:07To edit five podcasts a week is really expensive when you have an editor.
- 4:10I couldn't do it myself five times a week.
- 4:12I think I'd get burnt out again.
- 4:14And so I started to look at how I could change.
- 4:17Instead of going to three episodes a week, I was gonna go down to two episodes
- 4:20a week, and I was really gonna break down some of the major things that
- 4:23have happened in ocean conservation.
- 4:25And then I just couldn't keep it up.
- 4:26I just couldn't do it.
- 4:27I couldn't find my way to do it.
- 4:29Then I wanted to do a little bit of mini documentaries, and I just couldn't do it.
- 4:32It was difficult to do because I was so busy with other stuff.
- 4:35Now things have changed.
- 4:37Things have actually gone towards an interesting route.
- 4:39I've signed the licensing fees to Pisces.
- 4:42So Pisces now, a company that I work for, is now housing How to Protect the Ocean.
- 4:48We've extended the network to the Pisces podcast called Ocean Leaders Podcast.
- 4:53That's coming out soon.
- 4:54If it's not out by the time you're watching this, it's probably already out
- 4:57on the network at speakupforblue.com.
- 4:59And I get to do that work during the day, and I get to work with that.
- 5:02And that, that's a really cool thing to be able to do.
- 5:04And I have my evenings back, so now I can get maybe a little
- 5:07more creative with that side.
- 5:08And one of the things that I wanted to do back into YouTube.
- 5:12I'm so close to the monetization, and I can talk a little bit about
- 5:15monetization in just a sec. But I'm so close to the second level of
- 5:18monetization, and I think it's time to really develop that part of it.
- 5:22So I'm looking forward to doing that.
- 5:23So that's gonna be a lot of fun to be able to do that.
- 5:25But let's get into why YouTube is so great compared to the other types of platforms.
- 5:31So on Monday, I went through the short-form content: TikTok,
- 5:34Instagram, especially videos, Facebook, and YouTube Shorts.
- 5:37And then on Tuesday, I went through the podcast platform, which obviously I'm
- 5:40very familiar with over the last 11 years.
- 5:43And then, of course, \ yesterday was the big announcement of the 2,000th
- 5:46episode, what it gave me, all that kind of stuff, the relationship
- 5:50with Pisces, who I work for now as an ocean communications manager.
- 5:53And then today we're talking about YouTube, and this is really
- 5:56special 'cause I've dove into each and every part of the platform.
- 5:59Obviously, podcasting has been the most, like, committed.
- 6:02But YouTube is getting there, and I'll tell you there's a few reasons.
- 6:05So, like, the big thing is, is like, look, it's search-driven.
- 6:08People can find me a lot easier than they can in the podcasting world.
- 6:11It's not necessarily subscriber-driven.
- 6:13So all the algorithms that you see, like it is in short form,
- 6:16like this is like search-driven.
- 6:18So somebody has a question, like, why orcas attack great whites.
- 6:22A video that I have it pops up.
- 6:24And it depends on where you are in the search.
- 6:25Obviously, AI, or AIO is gonna change the way search happens in
- 6:30the future, if it's not already changing now, probably already is.
- 6:32But, you know, you can look at questions like, "Oh, is the megalodon alive?" And
- 6:35try to myth bust some of those questions.
- 6:37There's like high intent in there.
- 6:39People are searching for specific questions, and you can answer
- 6:41those specific questions.
- 6:43And then, of course, you know, just like podcasting, there's
- 6:45an evergreen potential, right?
- 6:47So if you have a playlist, people can go down your playlist and look at all
- 6:49the different things that are going on in the ocean, like, say, for me or
- 6:52whatever you're posting on And then of course, the video adds that extra
- 6:55dimension, that audio alone can't do.
- 6:58And now of course, you know, Spotify has video.
- 7:01Apple now brought back video.
- 7:03It stopped supporting for a while, it brought back video.
- 7:05And now of course, YouTube is always been a video platform.
- 7:07But it has that extra dimension where you can have B-roll in it.
- 7:10People they don't have to picture what you're about to do all the time.
- 7:13You can have that picture for them, which I think there's a
- 7:16good and bad way of doing that.
- 7:18But you can have, like, underwater footage, you can have B-roll.
- 7:20There's a lot of places.
- 7:21Like, one of the things that used to limit me is I never liked to
- 7:23grab pictures off the internet that I couldn't really source, right?
- 7:27And I couldn't really use because of copyright infringement.
- 7:29But now there's a lot of B-roll that I can take, and I can get my
- 7:32point across with that B-roll where you subscribe to it, like you have
- 7:34a subscription, which I think is really cool to be able to do that.
- 7:37So I can do underwater video, animal behavior type videos, the visuals,
- 7:41like data, and, coral bleaching and plastic accumulation, stuff like that.
- 7:44And also, to be honest, like, AI has provided us a way to create specific
- 7:48visualizations, whether it is a picture.
- 7:51Some of those pictures obviously look different, but it's also,
- 7:54some of those like graphs.
- 7:55Like, if you wanna do a graph where you wanna put together some kind of
- 7:58animation that you can, you can do that, using AI, which is, I think
- 8:02we're getting better and better at that.
- 8:04And you have to be careful how you use AI, obviously.
- 8:06A lot of people don't like it, but there's something that you can do
- 8:08to get your point across with which helps in the storytelling aspect.
- 8:11Now people are probably wondering like, "Andrew, like you're
- 8:13on podcasting which is great.
- 8:15Why are you doing this?
- 8:16Like why'd you launch Ocean Decoded?" And to be honest all the reasons above,
- 8:20plus it's one of the only platform in Canada that pays for you to post, which I
- 8:25think is important as a content creator.
- 8:27It's not gonna pay for all of my bills, it's not gonna pay for everything, but it
- 8:30could maybe one day pay for all the stuff that I put in, all the editing that goes
- 8:34in, like I have to pay editors to do that.
- 8:36All the apps that I pay for, like I've invested quite a lot of money into that.
- 8:40So getting some money back, like whether through Patreon or whether
- 8:43through the YouTube memberships or super chats or anything like that or
- 8:47even just the regular monetization is really important for me to be able to
- 8:51bring that more information to you and gain revenue to pay off and at least
- 8:55break even, if not make a little money.
- 8:57There's nothing wrong with making a little money with the effort that I'm putting in.
- 9:00I do love it so it's not really a job for me but I do love it.
- 9:02So I think that's really important.
- 9:04And then, people are asking like, "Well you had How to Protect the Ocean, why
- 9:06didn't you just keep posting to there?"
- 9:08And I probably could have.
- 9:10There's a couple reasons obviously I've mentioned it earlier.
- 9:12Putting together an edited video for five episodes is quite a bit.
- 9:16Putting together solo episodes and interviews on the same channel I think
- 9:21messed up the algorithm a little bit or messed up how, my metrics because
- 9:25people sometimes expect a shorter episode, and then they get a longer
- 9:28episode with an interview, or vice versa.
- 9:30And so it's not always what they want, and that's fine.
- 9:33I totally understand that.
- 9:34This is the way I want to style and, create the podcast,
- 9:37and so that's what I do.
- 9:38And to be able to edit five days, that's a lot of money.
- 9:40I wouldn't be able to keep up with it, as I mentioned.
- 9:42I'd probably burn out, and then I wouldn't keep up, and I wouldn't post.
- 9:44It does take a long time to edit these videos, whether they're 15
- 9:47minutes, 10 minutes, or an hour.
- 9:49It's quite tedious for me anyway, and for the way I like to live my life.
- 9:53But the thing is, is like I wanted to create something.
- 9:56Like I had the podcast, and people can listen to the audio podcast, but in,
- 9:59in Ocean Decoded, I wanted to create something that was a little bit more
- 10:02visual and a little bit more interactive.
- 10:04The benefit also with YouTube is you get people to comment
- 10:08right underneath that video.
- 10:09So if there's something specific that they come to that video, they can watch
- 10:12it, and they can comment during it.
- 10:14It kinda gives you the timestamp of what they're commenting on.
- 10:16But you can get that point, which is really nice.
- 10:19You get like pretty much instant feedback, and you can go back,
- 10:22and you can have a conversation with the person who's watching.
- 10:24Whether it's good or bad, it doesn't matter.
- 10:26I don't mind a little critique every once in a while, but I feel like it's really
- 10:29important to have that connection, right?
- 10:32'Cause the whole point of the podcast and the work that I do is to start a
- 10:35conversation so that you can continue, we can continue having it either with
- 10:38each other or with the grand scheme of this community that we're building here.
- 10:42So I think it's really cool.
- 10:43And why did I choose live?
- 10:45There's a couple reasons.
- 10:46Like for Ocean Decoded Live, which I started this week,
- 10:48hopefully I've started this week.
- 10:50I'm gonna do a show Monday to Thursday at 4:00 PM Eastern.
- 10:54The goal of that was one, I've always wanted to do a live show.
- 10:57I'm a big fan of what Pat McAfee has done for sports and YouTube and kinda creating
- 11:03your own thing, to make a big splash.
- 11:05Do I expect to get his numbers?
- 11:06Absolutely not.
- 11:07I'm not a football analyst, although I love the sport.
- 11:10But I think what he's done is pretty special.
- 11:11It's shown that you don't need to rely on mainstream TV or cable networks or
- 11:16anything like that to make a living, and I think that's an important aspect.
- 11:19And he's done it very humbly in my opinion, and I think
- 11:21he's done it very well.
- 11:23He's been very transparent in that way, and I think, it's a good way to empower
- 11:26the creator to be able to control that.
- 11:29Even if there's layoffs or things like that, he's got his own thing that
- 11:32people tune in each and every day.
- 11:34And that's great.
- 11:34I think that's something that you can mold to, and I think the same thing
- 11:38with ocean conservation, is having a live show talking about ocean news
- 11:41and conservation that happens that day or the day before, or like, the
- 11:44day after I can do the next show.
- 11:45It's able to keep that relationship with the person, the audience member, and then
- 11:50they're able to comment live, and I can have a conversation live with somebody,
- 11:54which I think is really interesting.
- 11:56So that's one of the things.
- 11:57The other thing is with AI.
- 11:58At one point this year, for a while, I got a teleprompter.
- 12:03I actually got a teleprompter from my old work.
- 12:04It was a nice gift, so I want to use it.
- 12:06So I started to create scripts, which I've never done before for the podcast.
- 12:09And I started using those scripts.
- 12:11What's interesting is I used AI to do the script.
- 12:13And I don't know if you've noticed, but you can really tell when somebody uses
- 12:17AI for their script, and I think I got tired of it before my audience got tired
- 12:22of it, or before they started telling me that they were getting tired of it.
- 12:25And so I have switched back, like in this method.
- 12:27So it's a little bit…
- 12:28Now the episodes are not as structured, but they're a little bit more of my
- 12:32thoughts, definitely about my thoughts.
- 12:34And they're not scripted.
- 12:35Maybe I've got some bullet points and stuff like that, but for the
- 12:37most part, they're not scripted.
- 12:39and so it's a little bit different.
- 12:40Like in the age of AI, it's really nice to have that authenticity.
- 12:44And so if I wanted to create that authenticity, I've always
- 12:48wanted to do a live show.
- 12:49I'm able to do this live show and create that authenticity 'cause it's me.
- 12:53It's me just going off the handle.
- 12:55I'll have bullet points.
- 12:56I can still use AI to process stuff, generate images or search
- 13:00for specific articles that I wanna do and do deeper dives.
- 13:03But for the most part, it's me.
- 13:05It's me and the audience, and I can have that me and the viewer
- 13:09relationship, and I think that's really cool to be able to do.
- 13:12Plus, it allows me to keep updated on what's happening in oceans even
- 13:16more and cover some different things.
- 13:17'Cause like with the podcast, with the themes, it's harder to cover ocean news.
- 13:21So if you want updated ocean news, go to Ocean Decoded and hit that button,
- 13:24hit that subscribe button, and so you don't miss any of those episodes.
- 13:27But I think that'll be a lot of fun.
- 13:29I'll do Monday to Thursday, maybe Monday to Friday, depending on the day.
- 13:32Fridays are usually, you know, my relaxing time, so finishing up work and relaxing
- 13:37with the family on the weekends or just, the wife and I and, enjoy that time.
- 13:40So, yeah, so I think, like bringing that together, which again, which
- 13:44is nice about with YouTube, it's the flexibility of that.
- 13:46It's the watch hours of that, talking about different stories for, say, an
- 13:50hour day, I think is really important.
- 13:52So the live stream format is kind of a fun thing to do, and
- 13:55that's why I decided to go live.
- 13:57You know, and the eventual possibilities maybe expand to Twitch or other
- 14:00live streaming platforms at the same time or a different time.
- 14:03We'll see.
- 14:03It really depends.
- 14:04But simulcasting seems to be a lot of fun to be able to do.
- 14:07But I wanna make sure that I get it right on YouTube first because
- 14:09that's where a lot of my audience is.
- 14:11I don't have an audience on Twitch.
- 14:12So that'll be kind of fun to be able to do.
- 14:14YouTube Live is really like a sub-format of what we do.
- 14:18You know, you get a real-time audience relationship and the chat,
- 14:21which is great, immediate reaction.
- 14:23Everybody knows it'll be on the same time every day.
- 14:26That'll be nice.
- 14:27It builds a habit, which is great.
- 14:30There are other people on YouTube that are doing some amazing things
- 14:33within the conservation world.
- 14:35So, somebody that I've covered, Kristian Parton, who I've covered
- 14:38on the Beyond Jaws with David Ebert.
- 14:40We covered his Shark Bytes channel.
- 14:42Shark Bytes is a shark-related YouTube channel where he kinda looks a lot of,
- 14:46like, the science, but also, like, the pop culture around sharks and how to
- 14:49behave around sharks, and he looked at, like, shark bites for a while.
- 14:52So those have been pretty interesting, and it's a very successful
- 14:54channel, over 180,000 subscribers.
- 14:57And then of course, there's KPassionate.
- 14:58So KP is a marine mammalogist, I believe.
- 15:02And she's got a lot of experience in field and as well as a
- 15:05captive or zoological experience.
- 15:08And she talks a lot about marine mammals.
- 15:10She'll talk a lot about some of the pop culture and some of
- 15:12the marine conservation and news that's have been happening, and I
- 15:15think that's kind of interesting.
- 15:16She's also done Twitch before.
- 15:17She started off on Twitch, moved to YouTube, so I think
- 15:20that's really interesting.
- 15:21We're seeing a lot of creators that are in the science and conservation world,
- 15:26especially ocean science and conservation world, start to come over to YouTube.
- 15:29I don't know why exactly for them, but I know Kristian Parton
- 15:32said, " Hey, you know what?
- 15:33Like, I could actually, you know, pay my bills through this,"
- 15:36which I think is phenomenal.
- 15:37That's fantastic for him ' cause he had trouble finding a job in
- 15:40science, and we all know it's trouble.
- 15:41It's hard, so you have to do it other ways and be able to
- 15:44live the life that you want.
- 15:45I think it's really important.
- 15:46But I think the lives too are a lot less polished, which I think fits my role.
- 15:52So I don't have to worry about editing too much.
- 15:54I am, like, creating assets that I could use.
- 15:57I have a software called Ecamm, which is a live streaming software, which I
- 16:01can control different scenes, and I can pretty it up a little bit, to make it a
- 16:05little bit easier when it comes into post.
- 16:07So I think that's a lot of fun too.
- 16:09And there's a little bit of flexibility within that, so I think that's kinda cool.
- 16:12So, like, there's a lot of things that YouTube allows.
- 16:15They prefer people to have shows on YouTube and stay on YouTube,
- 16:19just like every other platform, which I think is really cool.
- 16:22Their monetization structure is really interesting.
- 16:24There's a two-tier YouTube Partner Program as of 2026.
- 16:28So the funding tier, which is if you get 500 subscribers, 3,000 watch hours,
- 16:33or 3 million Short views in 90 days.
- 16:36That's almost impossible to get.
- 16:38I don't produce enough Shorts and I guess that good of
- 16:40Shorts to be able to get that.
- 16:41I got to 3,000 hour watch, so I'm on that tier.
- 16:44It unlocks channel memberships, Super Chats, Super Thanks, and YouTube
- 16:48shopping, but not ad revenue.
- 16:50So that's the difference between the first tier and the second tier.
- 16:53Now, full monetization, which includes the ad revenue is at 1,000 subscribers,
- 16:58which I have, 4,000 watch hours, which I haven't had within the last 12 months or
- 17:0310 million short views within ninety days.
- 17:06That unlocks the ad revenue.
- 17:07And that's where I think you get most of the money.
- 17:09The first membership seems more like a Patreon-type model.
- 17:12The revenue split is 55% creator to 45% YouTube.
- 17:17And Super Chats, Super Stickers, and channel memberships carry a
- 17:20better split of the creators get, like, 70% where YouTube takes 30%.
- 17:25Since it's a direct fan funding rather than an ad base, so that's great.
- 17:28Now, on Patreon, I believe it's less than that.
- 17:30I think the Patreon actually takes 12% instead of 30%.
- 17:34So obviously there's different ways of going about it.
- 17:36But it really goes to where people have accounts, where people are comfortable
- 17:39with spending, and you almost have to be everywhere for that kind of stuff.
- 17:42A Super Chat during a live stream lets viewers pay to highlight and
- 17:45pin their messages in the chat.
- 17:47That's a big piece of live-specific monetization that podcasts and
- 17:50short-forms don't really have the equivalent for, which is true.
- 17:54And sponsorships and brand deals, layer on like, on top of that tier.
- 17:57Both Shark Bytes and Cubastinate run sponsor integrations in their videos
- 18:02itself, so it's baked into their videos.
- 18:04Now, they do it as a host read ad, but they've done a pretty
- 18:06good job at doing that as well.
- 18:08So now when you, like, you compare it to, like, the short-form RPM from Monday's
- 18:12episode, YouTube long-form and live monetization tends to pay meaningfully
- 18:16better per view than TikTok, Reels, or Shorts, but requires more upfront
- 18:20production and slower runway to qualify.
- 18:22So it's, you know, you need those 4,000 hours or 3,000 hours,
- 18:25depending on what membership you want or what they can give you.
- 18:27So that takes a long time.
- 18:28Like, it took me about a year and a half or two years of consistent posting
- 18:32to be able to get to close to that.
- 18:33I was 500 hours off.
- 18:35I stopped for whatever reason, and then it kinda dropped and now I think I'm
- 18:40just between, like, 3,000 and 3,500, hence why I'm gonna start up again.
- 18:44Also 'cause of the show.
- 18:45I really do like the show.
- 18:47So I think it's important, and so I think it's kinda cool to see the monetization
- 18:51for creators on YouTube, and it seems like it's well laid out, it's well-established.
- 18:55Certain YouTubers have trouble with the monetization because you have to be
- 18:59careful of what you say and how you act.
- 19:00But for the most part, people do pretty well on there.
- 19:03But it's never really… Like, I've talked to a lot of creators, and
- 19:05it's never their full-time money, like just the YouTube ad revenue or
- 19:08the memberships or the super chats.
- 19:10It's actually just a part of it, and usually, like, a small part
- 19:13of it 'cause brand deals tend to be bigger for some creators.
- 19:16Now, like I said, Kristian Parton in the Beyond Jaws episode that
- 19:19he was on explained that it helps pay the bills for him.
- 19:22And so that's really great for him.
- 19:23I think that's a really cool model to follow to be able to do that
- 19:27so I think that's really cool.
- 19:28Now, the big thing is, like, the reason why I'm talking about all of
- 19:30these things that have happened today, obviously tomorrow we're gonna be
- 19:33talking to Amy Weldon, who has her own YouTube channel and a podcast, and
- 19:36she's releasing her second season of her podcast, Blue Collar White Coats.
- 19:41And we're gonna be talking to her tomorrow about that.
- 19:43But I think, this has all been about science communication and
- 19:45ways that I've experienced and experimented with different
- 19:48formats and what's worked for me.
- 19:49The biggest thing that I would say right off the bat is to pick
- 19:53one and just drive it home.
- 19:55The hardest part is in remaining consistent, and what you need to
- 19:59do to remain consistent is you need to establish a workflow.
- 20:03You need to have a checklist of some sort.
- 20:06You need to get used to it.
- 20:08You need to be comfortable on camera.
- 20:09There's a lot of things that you have to do to make it worth your while
- 20:12and to make it part of your life.
- 20:14And that's not an easy thing.
- 20:16You've heard in- on Monday, I talked about how hard it was, and it s-
- 20:19continues to be, how hard it is for me to actually, explain something within
- 20:23three minutes, for the most part.
- 20:25That's a hard thing for me to do.
- 20:26It's not easy.
- 20:27And so, you know, you wonder how to do things, like how to…
- 20:31You know, I'm used to doing podcasting.
- 20:32I'm already at like, you know, almost, 25 minutes, for this episode, and I'm
- 20:36like, "Oh, okay. How am I supposed to explain this in three minutes?" But again,
- 20:40it's you pick one idea, you follow it up and, you try and do as what you can.
- 20:44But you gotta put it in your workflow.
- 20:46You gotta make sure that you put it in your day.
- 20:48Even with Ocean Decoded Live, I wanted to go live with it a couple
- 20:50weeks ago, and as I was trying to do it, I wasn't prepared.
- 20:53So I have to prepare myself to get ready live because you're live.
- 20:57There's no room for editing, there's no room for anything like that.
- 21:00You're live, so if you mess up, you mess up.
- 21:02If you take your time, you take your time.
- 21:03It's a very different experience, and it's a fun experience that I'm looking
- 21:06forward to challenging myself, but to do all those, it's a difficult thing.
- 21:09It's almost like a full-time job.
- 21:11Not quite, but it's almost like a full-time job.
- 21:13But if you get it down, then you're like, "Okay, now I know what I need to do,
- 21:17and I can do it." So I think that's an important aspect to how we go about doing
- 21:21social media and science communication.
- 21:23It really comes down to the workflow.
- 21:25Which is, by the way, what I'm gonna be talking about at IMCC8,
- 21:28International Marine Conservation Congress, in Edinburgh, Scotland.
- 21:31It's November 13th to the 17th, I believe, and it's gonna be a lot of fun.
- 21:36I highly recommend you go there.
- 21:37I'm not getting sponsored to promote this, but it's something that I
- 21:40feel like is, a great way to have a conversation with me on the workflow,
- 21:44because I know a lot of you wanna do science communication but you can't find
- 21:46the time, and I completely understand.
- 21:48But if you're ever looking to have a chat, we can do that live right in
- 21:51Edinburgh, Scotland, on those days.
- 21:53I'd love to sit down and chat with you to see how we can make that happen.
- 21:55But that's it for today's episode.
- 21:57If you have any questions about YouTube, live streaming, anything like that, I'd
- 22:01be happy to have a conversation with you.
- 22:02Just hit me up on my socials.
- 22:03You can look in the show notes and also check me out on Ocean
- 22:06Decoded Live, Mondays to Thursdays.
- 22:08Maybe even Fridays, but we'll do Monday to Thursdays for now, at 4:00
- 22:10PM Eastern, and see what I'm up to.
- 22:13But I wanna thank you so much for joining me on today's episode of the
- 22:16How to Protect the Ocean podcast.
- 22:17Have a great day.
- 22:18We'll talk to you next time, and happy conservation.