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Mark Schaeffer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Today, Mark joins Sales Lead Dog for a second time to talk about his recent book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy."
Before the Covid pandemic, Mark predicted that the final frontier of marketing is community, and now, post-pandemic and in our current world, building community has become even more essential. In today’s episode, Mark speaks about how to build authentic communities by examining your company’s culture and community leadership. Join us to learn about community, the last great marketing strategy.
Mark W. Schaefer is a globally-recognized…
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