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3X Tech Founder Jeff Macpherson: You’re Doing AI Wrong. Do This Instead. (#575)
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“Follow what you believe and enjoy the journey.” -Jeff Macpherson
Exclusive Insights from This Week's Episodes
Buying more AI tools can scale the wrong things faster. 3X Tech Founder Jeff Macpherson reveals how founders turn existing knowledge, processes, and A-players into scalable revenue and stronger enterprise value.
Episode Highlights
[00:13:12] Why losing a business to platform dependency changed how Jeff builds companies today
[00:17:11] The shiny AI tool trap that starts with the founder and quietly creates more complexity
[00:19:30] Why AI works best as an amplifier…
The skinny
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