"Convincing" Patients to Come to a Cash-Based Clinic
Why would a patient ever want to spend money at a cash practice when they can use in-network insurance benefits? This question is the cornerstone of a successful cash practice.
Fantastic question from a Rising podcast listener. First thing is replacing the word 'convince' with 'provide information about their options.'
At the end up the day, getting a patient to come and see you in a cash practice depends on only two things. They are simple, but extremely hard to implement:
Provide better (or at least different) care
Communicate how your care is different
That's it! People will pay more for a…
The skinny
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