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Selects: Adidas v. Puma: A Sibling Rivalry · Stuff You Should Know

• 0:00
  Speaker 1: Hey friends, it's me Josh, and for this week's select
• 0:03
  Speaker 1: I've chosen our twenty eighteen episode on Adidas Versus Puma.
• 0:08
  Speaker 1: It's the German version of the Hatfield Versus the McCoys,
• 0:11
  Speaker 1: except with cool sports apparel rather than overalls. And one
• 0:16
  Speaker 1: of the things I noticed at the end of this
• 0:17
  Speaker 1: episode is that sometimes when we're just doing our thing,
• 0:20
  Speaker 1: talking back and forth like we do, we'll have some
• 0:22
  Speaker 1: throwaway comment or side conversation or something that takes on
• 0:26
  Speaker 1: much greater significance years on. It's one of the interesting
• 0:29
  Speaker 1: things about talking out loud for seventeen years at any rate.
• 0:33
  Speaker 1: Sarrak Vodka, anyone.
• 0:39
  Speaker 2: Welcome to Stuff you should know, a production of iHeartRadio.
• 0:49
  Speaker 1: Hey, and welcome to the podcast. I'm Josh Clark. There's
• 0:52
  Speaker 1: Charles w Chuck Bryant, There's Andrew over there, the guest producer.
• 0:57
  Speaker 1: I'm wearing Adidas, Chuck is wearing Puma, and Andrew's wearing Reebok.
• 1:01
  Speaker 1: None of us are speaking to one another right now.
• 1:05
  Speaker 2: Yeah, it's weird. Andrew was wearing white Rebock high tops
• 1:09
  Speaker 2: with bronze pantyhose and orange Dolphin running shorts. Well any
• 1:14
  Speaker 2: claims he doesn't work for Hooters part time.
• 1:16
  Speaker 1: Oh oh oh, yes, I like that.
• 1:19
  Speaker 2: You didn't know that because that means you don't go
• 1:21
  Speaker 2: into Hooters.
• 1:22
  Speaker 1: No, No, I've seen pictures on TV.
• 1:26
  Speaker 2: I had to go. Actually, I've only been there once
• 1:28
  Speaker 2: and that was when I worked at that awful job
• 1:31
  Speaker 2: with the Chicken Killers, and it was on a stupid
• 1:35
  Speaker 2: work trip. They made me go on and that was
• 1:36
  Speaker 2: like the only place in town. Yep, And all these
• 1:39
  Speaker 2: yocals that I worked with were like, yeah, man, let's
• 1:41
  Speaker 2: go to Hooters. And I went in there and I
• 1:43
  Speaker 2: was just like, oh my lord, what is they were
• 1:47
  Speaker 2: trapped in time.
• 1:49
  Speaker 1: I've been there a couple of times actually, when I
• 1:51
  Speaker 1: was a younger, younger. Man.
• 1:52
  Speaker 2: It's the same, I imagine it is.
• 1:54
  Speaker 1: I'm sure. And I was there on my twenty first
• 1:57
  Speaker 1: birthday in Jacksonville because it was the only place. It
• 2:00
  Speaker 1: was like a Tuesday night or something, and I was like,
• 2:04
  Speaker 1: this is this is not the best twenty first birthday
• 2:06
  Speaker 1: all ever have.
• 2:07
  Speaker 2: Yeah, and hey, we don't want to yuck your yum.
• 2:10
  Speaker 2: If you're if you work at Hooters or if you
• 2:12
  Speaker 2: love going there, more power to you. Sure, sure, why not? Right?
• 2:19
  Speaker 1: That's pretty awesome that you said you don't want to
• 2:21
  Speaker 1: yuck anyone's yum.
• 2:22
  Speaker 2: Yeah, it's funny. I was thinking about a couple of
• 2:25
  Speaker 2: weeks ago when, uh, it was like the Costanza moment
• 2:27
  Speaker 2: when you thought of a line after the moment. Yeah,
• 2:30
  Speaker 2: when you were talking about how I was crazy for
• 2:33
  Speaker 2: not liking olives and I got on to you, I
• 2:35
  Speaker 2: should have said, don't yum my yuck.
• 2:38
  Speaker 1: Right, or I was just funny you said that. Because
• 2:41
  Speaker 1: I was thinking about that later on too, I thought
• 2:45
  Speaker 1: that I should have said, well, actually, I'm not yucking
• 2:48
  Speaker 1: your yum. I'm yucking your yuck, which is different. H
• 2:52
  Speaker 1: you know, think about it, man, are you thinking about it?
• 2:56
  Speaker 2: I think it's weird that we both thought about that
• 2:57
  Speaker 2: moment afterward. I think so too, because usually we just
• 3:00
  Speaker 2: go back into our hyperbolic chambers and float for the
• 3:04
  Speaker 2: next six days.
• 3:05
  Speaker 1: It's pretty great life. We have pretty nice just soaking
• 3:09
  Speaker 1: in our own urine. God, don't you pee in your
• 3:13
  Speaker 1: hyperbaric chamber?
• 3:14
  Speaker 2: Well yeah, but I mean that's how you're supposed to
• 3:16
  Speaker 2: fill it up, right.
• 3:17
  Speaker 1: Right, So chuck. Obviously, what we're talking about today is
• 3:22
  Speaker 1: athletic gear, sports shoes in particular, and two of the
• 3:27
  Speaker 1: most well known sports brands in the entire world, Adidas
• 3:34
  Speaker 1: and Puma. And some people might not know this, chuck,
• 3:38
  Speaker 1: but Adidas and Puma were founded by two brothers who
• 3:42
  Speaker 1: spent many decades of their lives not speaking to one another.
• 3:46
  Speaker 1: And some people might even know that that they are
• 3:49
  Speaker 1: rival brands founded by rival brothers, but I guarantee they
• 3:52
  Speaker 1: don't know the full story behind one of the most
• 3:56
  Speaker 1: bitter family rivalries of all time that gave us Adidas
• 4:00
  Speaker 1: and Puma. And it is extraordinarily fascinating. There's there's Nazis,
• 4:06
  Speaker 1: there's Run DMC, there's all this stuff all rolled into
• 4:10
  Speaker 1: one and it turns out that this is it's one
• 4:12
  Speaker 1: of the better stories I've ever come across.
• 4:14
  Speaker 2: That's right. And before we dive into that awesome story,
• 4:18
  Speaker 2: to head off emails, I know, I said hyperbolic inside
• 4:21
  Speaker 2: of Hepperbarrick. No such thing as a hyperbolic chamber.
• 4:25
  Speaker 1: I know it could be it's a shamber that it's like,
• 4:27
  Speaker 1: I'm the biggest shamer.
• 4:28
  Speaker 2: Ever probably so. All right, So this is a great story,
• 4:33
  Speaker 2: and I had heard bits and pieces of this over
• 4:36
  Speaker 2: the years, But it is interesting that Nazis and Run
• 4:41
  Speaker 2: DMC and feuding brothers all come together to cause you
• 4:45
  Speaker 2: know my Pumas. I've been a Puma guy, sure for many,
• 4:49
  Speaker 2: many years, even though I did have a pair of
• 4:51
  Speaker 2: Adidas Superstars at one point, but they're two.
• 4:57
  Speaker 1: Flashy.
• 4:58
  Speaker 2: No, I liked them, but they were you know, white
• 5:01
  Speaker 2: shoes aren't good on me. I get get them too dirty,
• 5:03
  Speaker 2: too quick.
• 5:04
  Speaker 1: Yeah.
• 5:05
  Speaker 2: So now I just vary my Pumas between the black
• 5:07
  Speaker 2: and the black suede and sort of like the olive
• 5:10
  Speaker 2: green swade.
• 5:11
  Speaker 1: Usually. You know, Adidas makes non white shoes you could try.
• 5:15
  Speaker 2: Yeah, but those classic white Superstars with the three blue stripes,
• 5:19
  Speaker 2: Oh yeah, those are the ones.
• 5:20
  Speaker 1: The shelters. Yeah, well, I mean they have some other
• 5:24
  Speaker 1: cool ones too, like Gazelle's are pretty cool, like the
• 5:27
  Speaker 1: flat bottomed soccer shoe.
• 5:29
  Speaker 2: And yeah, my brother was in du i worred Gazell's
• 5:32
  Speaker 2: for a while when I was a soccer poser. But
• 5:34
  Speaker 2: my brother was into Stan Smiths.
• 5:36
  Speaker 1: Oh yeah, those are cool too. I've got some stand Smiths.
• 5:39
  Speaker 1: They are like this blue mesh. And now that I
• 5:41
  Speaker 1: think about it, if I have a loyalty to either one,
• 5:44
  Speaker 1: it would be Adidas. But I don't. I don't consider
• 5:47
  Speaker 1: myself like Adidas loyal.
• 5:50
  Speaker 2: Well, I'm a Puma guy just because they look good
• 5:53
  Speaker 2: on me in their comfy But I was also a
• 5:57
  Speaker 2: low top Converse All Star guy for a while. And
• 6:02
  Speaker 2: in high school. Of course, in the preppy days, I
• 6:04
  Speaker 2: was all about the tree torns.
• 6:06
  Speaker 1: I never had tree torns.
• 6:08
  Speaker 2: It was a look.
• 6:09
  Speaker 1: Oh, I know for sure I was comfy. I was
• 6:12
  Speaker 1: right after tree torns when I started to get into
• 6:14
  Speaker 1: shoes case wiss we're in.
• 6:16
  Speaker 2: Yeah, I never had any of those.
• 6:18
  Speaker 1: Those are cool.
• 6:19
  Speaker 2: And then what was the other shoe? The Vans. There's
• 6:23
  Speaker 2: a particular style of vans that I really still enjoy.
• 6:27
  Speaker 1: The slip on ones with the black and white checks.
• 6:29
  Speaker 2: No, those are cool, but I don't know if I
• 6:31
  Speaker 2: can pull those off at forty seven.
• 6:33
  Speaker 1: You could, but people will laugh at you behind your back.
• 6:36
  Speaker 2: That's already happening. Yeah, I'll remember at some point.
• 6:41
  Speaker 1: Okay, well, just shout it out.
• 6:42
  Speaker 2: And plus, I just wanted to cover our basis by
• 6:44
  Speaker 2: saying as many name brands as possible.
• 6:47
  Speaker 1: Don't forget British Nights, not the b KS yep, So chuck, Yes,
• 6:53
  Speaker 1: let's start the story. Shall We were gonna have to
• 6:55
  Speaker 1: get in the way back machine for this.
• 6:57
  Speaker 2: One, okay, and this is also full of urine.
• 7:05
  Speaker 1: So that was you though. Let's let everybody know. We're
• 7:10
  Speaker 1: going to go back to the end of World War
• 7:13
  Speaker 1: One in Germany and we're going to go to a
• 7:16
  Speaker 1: little town that I'm going to let you pronounce because
• 7:19
  Speaker 1: I've been trying and I cannot do it.
• 7:21
  Speaker 2: And I thought it was interesting that we're recording this
• 7:23
  Speaker 2: now because we just acknowledged and recognized the one hundred
• 7:29
  Speaker 2: years removed from.
• 7:30
  Speaker 1: World War One, the end of World War One, Yeah,
• 7:33
  Speaker 1: and the beginning of the Spanish flu that killed like
• 7:35
  Speaker 1: three times as many people right after it.
• 7:37
  Speaker 2: Yeah, that's another celebration.
• 7:39
  Speaker 1: Right, So we're going back there, We're just going back
• 7:42
  Speaker 1: one hundred days almost to the day.
• 7:44
  Speaker 2: Yeah. And so the name of that town is Hertzo Generach.
• 7:52
  Speaker 1: Well I could have done at least that good.
• 7:54
  Speaker 2: Yeah, Hertzel Generach.
• 7:56
  Speaker 1: It's not exactly said that like that. Here, let's play
• 7:59
  Speaker 1: this Helzel Oh that's how it said. Okay, okay, so
• 8:05
  Speaker 1: maybe we should just have that voice say it for us,
• 8:07
  Speaker 1: but we're not going to it. Turns out the locals
• 8:10
  Speaker 1: just called the town Hurtzo. Sure, that's all we'll call it,
• 8:12
  Speaker 1: but it's a little tiny village in Bavaria.
• 8:14
  Speaker 2: They can't even pronounce it.
• 8:16
  Speaker 1: No, They're like, we're not even going to try. And
• 8:18
  Speaker 1: we were born here. Don't be too hard on yourself, Josh,
• 8:21
  Speaker 1: is what they're saying. So in Hertzo, it's a little
• 8:24
  Speaker 1: town in Bavaria, a little village. There's a river running
• 8:27
  Speaker 1: through it.
• 8:28
  Speaker 2: Yeah.
• 8:29
  Speaker 1: Yes. And in around nineteen eighteen, one of the villagers
• 8:34
  Speaker 1: who was born there, a guy named Adolph Dassler, takes
• 8:40
  Speaker 1: a seat in his mother's laundry. His mother ran a
• 8:42
  Speaker 1: laundry out of their house, and he starts cobbling athletic shoes,
• 8:47
  Speaker 1: specifically track shoes, I think, to begin with, and he
• 8:51
  Speaker 1: had a knack for it. He started making shoes that
• 8:56
  Speaker 1: athletes actually wanted pretty early on, pretty much out of
• 9:00
  Speaker 1: the gate, and he started doing so well so quickly
• 9:04
  Speaker 1: that within a year or two he asked his older brother,
• 9:06
  Speaker 1: who is by far the more outgoing extrovert sales many
• 9:10
  Speaker 1: type of the of the two brothers, his older brother Rudolph,
• 9:14
  Speaker 1: to start selling his shoes, start kind of creating a
• 9:17
  Speaker 1: business operation out of it. And I think within just
• 9:20
  Speaker 1: a few years they had twelve employees, and they founded
• 9:24
  Speaker 1: a company called Sports Farbrick Gabruder Dostler, which they call
• 9:30
  Speaker 1: Getta for short.
• 9:31
  Speaker 2: Yeah, so Gabruda is, you know, for Brothers. So Gabruda
• 9:35
  Speaker 2: Dossler is the Dossler Brothers ship company. And people were like, wow,
• 9:40
  Speaker 2: so I don't have to wear my high heeled leather
• 9:43
  Speaker 2: sport boot any longer, I bitch.
• 9:46
  Speaker 1: I don't have to tie some sharp rocks to the
• 9:47
  Speaker 1: bottom on my feet.
• 9:49
  Speaker 2: So their nicknames you'll probably here is referred to them
• 9:52
  Speaker 2: as Addi and Rudy are ud I and you'll know,
• 9:57
  Speaker 2: if you kind of put your head to it, you
• 10:00
  Speaker 2: can see where this is headed.
• 10:01
  Speaker 1: This is exciting.
• 10:03
  Speaker 2: So the laundry business wasn't going well, so like you said,
• 10:06
  Speaker 2: little Addi started making these shoes and things started going great.
• 10:10
  Speaker 2: And it turns out they made a pretty good team
• 10:13
  Speaker 2: at first because they complimented one another in what they
• 10:16
  Speaker 2: were and what they were good at. So Addi was
• 10:19
  Speaker 2: creative and he was the brains, and Rudyo was a
• 10:23
  Speaker 2: little more extroverted and he was a really good salesperson.
• 10:26
  Speaker 1: Right, So they start to do a pretty good, pretty
• 10:29
  Speaker 1: good business and it's if you're like, well, it's a
• 10:33
  Speaker 1: weird thing to start doing as a younger man, to
• 10:36
  Speaker 1: start making supports shoes. It turns out that Hurtzo is
• 10:39
  Speaker 1: like a shoemaking town. It has a long tradition of shoemaking.
• 10:44
  Speaker 1: In nineteen twenty two, for example, their population was thirty
• 10:47
  Speaker 1: five hundred, but they had one hundred and twelve shoemakers.
• 10:50
  Speaker 2: It's amazing.
• 10:51
  Speaker 1: That's a high shoemaker to regular population ratio. So it's
• 10:56
  Speaker 1: not the weirdest thing ever. But they're plotting along. They're
• 10:59
  Speaker 1: making really high quality shoes. Like right out of the gate,
• 11:03
  Speaker 1: Atti had a real, like I said, a talent for
• 11:06
  Speaker 1: making high quality athletic shoes. And one of the first
• 11:09
  Speaker 1: things they made were track shoe that one of these
• 11:13
  Speaker 1: articles says looks like a ballet slipper with some nails
• 11:17
  Speaker 1: coming out of the front of it, the front bottom
• 11:19
  Speaker 1: of the four soule, and it was it just changed everything.
• 11:24
  Speaker 1: It was a genuinely great track shoe. At the time,
• 11:27
  Speaker 1: the people who were running sprinters, who were running track,
• 11:31
  Speaker 1: they didn't have any traction when they were taking off.
• 11:35
  Speaker 1: This gave them traction and just gave them an immediate
• 11:39
  Speaker 1: leg up. Over the competition, and so the athletes like
• 11:42
  Speaker 1: really really liked the shoes that they were putting out,
• 11:45
  Speaker 1: and the companies started to grow and grow and grow,
• 11:47
  Speaker 1: and then I think the nineteen twenty eight Olympics in
• 11:52
  Speaker 1: Los Angeles is where they really debuted their shoes and
• 11:56
  Speaker 1: a German sprinter was wearing a pair of their track shoes.
• 12:00
  Speaker 1: He won was a bronze medal, but he won a
• 12:02
  Speaker 1: bronze medal wearing the Dassler Brothers.
• 12:05
  Speaker 2: Shoes as a German sprinter exactly, so that should say
• 12:09
  Speaker 2: it all.
• 12:09
  Speaker 1: It does.
• 12:10
  Speaker 2: So he was wearing these track spikes and this helped him,
• 12:13
  Speaker 2: This got him a little bit of notoriety. But it
• 12:15
  Speaker 2: was really in nineteen thirty six in Berlin at that
• 12:19
  Speaker 2: very very famous Olympic Games, where a young athlete named
• 12:24
  Speaker 2: Jesse Owens dominated and literally tore up the track wearing
• 12:30
  Speaker 2: those Gibruda Dossler track spikes with Hitler in the stands,
• 12:37
  Speaker 2: and people are like, those shoes are amazing, and Jesse
• 12:40
  Speaker 2: Owens was like, it's kind of me, but yeah, sure
• 12:43
  Speaker 2: the shoes are great, but I'm also a vastly superior
• 12:47
  Speaker 2: athlete to the rest of these jumps out here.
• 12:49
  Speaker 1: Yeah, So that was the Olympics that Jesse Owens famously
• 12:54
  Speaker 1: finished in first place, won the gold and did another
• 12:57
  Speaker 1: lap around the track, went up into the stands and
• 12:59
  Speaker 1: slapped Hitler right in the face.
• 13:00
  Speaker 2: Oh Man slapt his little stash right off that lip.
• 13:03
  Speaker 1: So the fact that Jesse Owens was wearing these shoes
• 13:07
  Speaker 1: immediately brought international attention to get the Gebruder Dossler company.
• 13:15
  Speaker 1: So they I saw one article that said, had World
• 13:18
  Speaker 1: War Two not happened, this business would have just gone
• 13:22
  Speaker 1: global immediately, and it started to. But then when World
• 13:26
  Speaker 1: War two broke out, and that was the nineteen thirty
• 13:28
  Speaker 1: six Olympics, I think I said the nineteen twenty eight Olympics.
• 13:31
  Speaker 1: It was I think the nineteen thirty two Olympics that
• 13:34
  Speaker 1: I talked about first. But at the nineteen thirty six Olympics,
• 13:37
  Speaker 1: within just a couple of years, the Nazis invaded Poland
• 13:42
  Speaker 1: and were running Germany, and World War Two kicked off
• 13:46
  Speaker 1: in earnest and the time for sports apparel kind of
• 13:51
  Speaker 1: got derailed a little bit.
• 13:53
  Speaker 2: Yeah. So, just like in the United States and actually
• 13:57
  Speaker 2: in countries all over the world, the war effort was
• 14:02
  Speaker 2: It's not like they were just like, all right, we
• 14:03
  Speaker 2: have a few companies that manufacture military needs for our military,
• 14:08
  Speaker 2: and that's going to be good enough. It's like, no,
• 14:11
  Speaker 2: we need to really co opt kind of any manufacturing
• 14:14
  Speaker 2: that we want to to go toward the war effort.
• 14:18
  Speaker 2: And certainly Germany did that along with the US and
• 14:22
  Speaker 2: kind of everyone else and everything from Hugo Boss to
• 14:27
  Speaker 2: Lufthansa to these little cheemakers in the small town in Bavaria.
• 14:31
  Speaker 1: Yeah, their factories were co opted for the war effort basically,
• 14:36
  Speaker 1: and what the Dossler Brothers factory ended up making are
• 14:41
  Speaker 1: something called the ponzer Shrek, which means the tank Terror
• 14:47
  Speaker 1: and it was modeled after the American Bazukah, which was
• 14:50
  Speaker 1: one of the first shoulder mounted, recoil less rocket launchers
• 14:55
  Speaker 1: that had enough power to punch right through a tank
• 14:58
  Speaker 1: and blow up everybody inside. They were nasty little buggers.
• 15:02
  Speaker 1: And the ponzer Shrek was the German version of the Bazuka.
• 15:06
  Speaker 1: And the German version of the Bazuka was created in
• 15:09
  Speaker 1: the Dossler Brothers shoe factory.
• 15:11
  Speaker 2: Yeah, it's December nineteen forty three is when they kind
• 15:16
  Speaker 2: of made the full switch in these little you know,
• 15:21
  Speaker 2: German ladies who were sewing shoes the week before were
• 15:24
  Speaker 2: now manufacturing German bozukahs. The good news is by this time,
• 15:31
  Speaker 2: because these things were really effective actually, and had they been,
• 15:36
  Speaker 2: had they been brought into the war sooner, things might
• 15:38
  Speaker 2: have really changed. But thankfully, by this time, even though
• 15:42
  Speaker 2: they were doing the job, it was too late. The
• 15:45
  Speaker 2: tides had turned and the Allies were steaming toward victory,
• 15:49
  Speaker 2: and even though they started pumping out these bazukahs, it
• 15:52
  Speaker 2: was sort of too little, too late.
• 15:53
  Speaker 1: Yeah. Have you ever wondered about the name bazuka?
• 15:57
  Speaker 2: Not until just now?
• 15:59
  Speaker 1: Okay, Well I did, and I was like, what does
• 16:01
  Speaker 1: a bazuka mean? Apparently there was a an entertainer, I
• 16:05
  Speaker 1: think he might have been vaudeville, kind of a country act,
• 16:08
  Speaker 1: and he Joe. I can't remember his name, it doesn't matter.
• 16:12
  Speaker 1: He created a musical instrument out of brass called a
• 16:16
  Speaker 1: bazuka and it was kind of like a trumpet a
• 16:20
  Speaker 1: trombone together. It was a weird little instrument, but he
• 16:23
  Speaker 1: was popular enough that and the bazuka looked like his
• 16:26
  Speaker 1: instrument enough that it became called the bazukah. This shoulder
• 16:30
  Speaker 1: mounted rocket launcher.
• 16:32
  Speaker 2: Interesting, I thought so too, Sure, why not?
• 16:35
  Speaker 1: But the point is is that all of a sudden,
• 16:37
  Speaker 1: the Germans, who had been totally helpless against the American
• 16:40
  Speaker 1: tank divisions, were messing the American tank divisions up. And
• 16:44
  Speaker 1: the source of their their power was the Dossler Brothers
• 16:47
  Speaker 1: shoe factory. And you mentioned there are seamstresses welding bazukas together. Yeah,
• 16:55
  Speaker 1: they're also in their factory. There was forced labor of
• 16:59
  Speaker 1: French pow.
• 17:00
  Speaker 2: You sure.
• 17:00
  Speaker 1: So they had slaves and seamstresses working together to create
• 17:04
  Speaker 1: bazookas to take out the American tank divisions or the
• 17:07
  Speaker 1: Allied tank divisions thanks to the companies that would eventually
• 17:11
  Speaker 1: become Adidas and Puma.
• 17:12
  Speaker 2: All right, that's a great setup. That's thank you. That's
• 17:15
  Speaker 2: only part one into what is a very interesting story.
• 17:19
  Speaker 2: So we're gonna take a little break and we'll come
• 17:21
  Speaker 2: back and talk about what went wrong with these two
• 17:24
  Speaker 2: brothers right after this as why why s k as.
• 17:32
  Speaker 1: You should definitely should know our childhood each s k.
• 17:48
  Speaker 2: All Right, So we're gotta we gotta go back in
• 17:51
  Speaker 2: time a little bit, because we we sped right up
• 17:54
  Speaker 2: to World War Two.
• 17:55
  Speaker 1: It was just too interesting to wait to talk about
• 17:58
  Speaker 1: any longer.
• 17:59
  Speaker 2: But we need to go back to about nineteen thirty
• 18:02
  Speaker 2: three because these brothers ended up fracturing in a big,
• 18:06
  Speaker 2: big way. And there have been, you know, some legendary
• 18:10
  Speaker 2: sibling rivalries through the years, but this is really one
• 18:12
  Speaker 2: of the greats. And I believe even Rudy wrote as
• 18:17
  Speaker 2: an older man, the relation to my brother was ideal
• 18:21
  Speaker 2: from nineteen twenty four to nineteen thirty three. Then his
• 18:25
  Speaker 2: young wife tried to interfere with business Mattis, although she
• 18:29
  Speaker 2: with us sixteen years had no experience at all, and
• 18:32
  Speaker 2: the warfare agan. So here's how the story goes, is it.
• 18:37
  Speaker 2: In nineteen thirty three, Otti was indeed married to a
• 18:41
  Speaker 2: sixteen year old, which seems very creepy now, but back
• 18:44
  Speaker 2: then it was not the strangest thing in the world.
• 18:47
  Speaker 2: Slightly less creepy, slightly less creepy. Well, they just it
• 18:51
  Speaker 2: was a different time, Okay. So he was married to
• 18:53
  Speaker 2: a sixteen year old and tried to get involved in
• 18:56
  Speaker 2: the business. Rudy was not happy about this, and they
• 19:00
  Speaker 2: all lived together. The two brothers and their wives all
• 19:03
  Speaker 2: lived together in the same townhouse. Yeah, which is not
• 19:06
  Speaker 2: a great recipe. For success anyway, right, you know, you
• 19:09
  Speaker 2: need to have your own place.
• 19:10
  Speaker 1: So you can imagine that all the little bickering and
• 19:13
  Speaker 1: snide remarks and just all the stuff that if you
• 19:17
  Speaker 1: have two couples that don't really really really like and
• 19:22
  Speaker 1: love each other living together will will accumulate. If you
• 19:26
  Speaker 1: translate that to a business relationship, it's going to be
• 19:29
  Speaker 1: hard on the business than it was, for sure. So
• 19:32
  Speaker 1: there was apparently a series of just little things like that.
• 19:37
  Speaker 1: But as far as the family legend goes, the real
• 19:40
  Speaker 1: break happened during World War Two when the Allies were
• 19:44
  Speaker 1: bombing the village of Herzo and the Rudy and his
• 19:50
  Speaker 1: wife made it made their way to the bunker, the
• 19:54
  Speaker 1: bomb shelter, and shortly after that, Audi and his wife,
• 19:57
  Speaker 1: I think her name is Kata, they made their way
• 20:00
  Speaker 1: into the bomb shelter and when they entered, he said, oh,
• 20:03
  Speaker 1: it looks like the bastards are here again. And Oddi
• 20:07
  Speaker 1: apparently went to his grave saying that he was referring
• 20:10
  Speaker 1: to the Allied bombers, but Rudy took it that Oddie
• 20:14
  Speaker 1: was talking about Rudy and his wife, and apparently that
• 20:17
  Speaker 1: was the final straw.
• 20:19
  Speaker 2: Yeah, this was true evidence that things were really bad,
• 20:23
  Speaker 2: if something as simple, possibly as just a little misunderstanding
• 20:28
  Speaker 2: of whether or not the bastards were the Allied's bombing
• 20:31
  Speaker 2: or you my brother and my sister in law. Right,
• 20:35
  Speaker 2: So I mean things are pretty bad if this is
• 20:37
  Speaker 2: what did it.
• 20:38
  Speaker 1: Right. So that's World War two still going on, and
• 20:41
  Speaker 1: at some point Rudy gets called to go fight for
• 20:44
  Speaker 1: the Nazis. He gets drafted, so Rudy has to go
• 20:48
  Speaker 1: to war, and the whole time he's away, he's he's
• 20:50
  Speaker 1: so this rift has already happened, So he's suspecting one
• 20:54
  Speaker 1: that his brother and his brother's wife plotted to get
• 20:58
  Speaker 1: him drafted, and he can't get that idea out of
• 21:02
  Speaker 1: his head so much so that apparently multiple times he
• 21:04
  Speaker 1: deserted his post to go home to make sure that
• 21:07
  Speaker 1: he wasn't being ousted from the business he'd built with
• 21:10
  Speaker 1: his brother. And then he gets arrested for desertion, and
• 21:14
  Speaker 1: he's sure that his little brother ratted him out for desertion,
• 21:17
  Speaker 1: which he may have, and so he's arrested. He's held
• 21:21
  Speaker 1: for a while, and as he's making his way back
• 21:23
  Speaker 1: after the war to Hurtze, he gets picked up by
• 21:27
  Speaker 1: the Allies for under suspicion of being a Gestopo agent.
• 21:33
  Speaker 1: He's sure again his little brother Addi who got him
• 21:37
  Speaker 1: this time landed in a pow camp that he stays
• 21:40
  Speaker 1: him for a little while, and it turns out he
• 21:43
  Speaker 1: was right. There is documentary evidence from an American officer
• 21:46
  Speaker 1: who took the accusation down. And apparently it was Addi
• 21:51
  Speaker 1: who went to the Americans and said, my brother is
• 21:54
  Speaker 1: a Gestapo agent. He may want to arrest him. This
• 21:58
  Speaker 1: is the level of stuff he's others are doing to
• 22:00
  Speaker 1: one another. And the rift just kept getting bigger and
• 22:04
  Speaker 1: bigger and bigger. There's one other thing we have to say,
• 22:07
  Speaker 1: because the wife, the younger wife, the sixteen year old Kata,
• 22:13
  Speaker 1: gets historically blamed for creating this rift. I think in
• 22:16
  Speaker 1: a lot of ways unfairly sure, she's also the one
• 22:20
  Speaker 1: who saved the family business single handedly.
• 22:24
  Speaker 2: Yeah. So in April nineteen forty five, the Americans march
• 22:28
  Speaker 2: into Hurze. Those tanks pull up in front of that
• 22:31
  Speaker 2: factory and the soldiers, American soldiers are out there like
• 22:36
  Speaker 2: kind of going over what they should do. Should we
• 22:37
  Speaker 2: destroy this building or not.
• 22:39
  Speaker 1: This is the place where the Ponzer shreks were made.
• 22:42
  Speaker 2: Yeah. So Audi's wife Kata comes out and she basically
• 22:46
  Speaker 2: walks right up to these enemy soldiers and says, we
• 22:50
  Speaker 2: only want to make shoes. We only desire to make shoes.
• 22:55
  Speaker 1: And they're like, why are you talking like Colonel Klink and.
• 22:59
  Speaker 2: She said, okay, And that's basically like she convinced them
• 23:05
  Speaker 2: to spare the factory. They did so, and not only that,
• 23:08
  Speaker 2: the Air Force US Air Force set up operations there
• 23:12
  Speaker 2: at their air base and realized that they really like
• 23:16
  Speaker 2: these shoes.
• 23:17
  Speaker 1: Well, they found out that this was the company that
• 23:19
  Speaker 1: made Jesse Owen's famous track shoes.
• 23:21
  Speaker 2: Yeah, and so they went off the charts. They started
• 23:23
  Speaker 2: getting these huge orders for sports teams, American sports teams
• 23:27
  Speaker 2: because of this.
• 23:29
  Speaker 1: So this is all going on. It's all starting while
• 23:34
  Speaker 1: Rudy's off in a pow camp because his brother ratted
• 23:37
  Speaker 1: him out, and the business all of a sudden is
• 23:39
  Speaker 1: starting to turn international. Like you said, people around the
• 23:43
  Speaker 1: world are taking notice of this thanks to the American
• 23:45
  Speaker 1: gis who were coming back with this Getta sports wear.
• 23:51
  Speaker 1: And when Rudy comes back, it's done. His brothers ratted
• 23:55
  Speaker 1: him out. There was the whole thing in the bomb shelter,
• 23:57
  Speaker 1: and the brothers split the company that they built together.
• 24:01
  Speaker 1: They split Gabbruder, Dessler and or Dostler and they go
• 24:07
  Speaker 1: off and found their own companies.
• 24:08
  Speaker 2: Yeah, fifteen years after that bunker incident.
• 24:12
  Speaker 1: Yep.
• 24:13
  Speaker 2: So it was it took a long time to finally
• 24:15
  Speaker 2: boil over, right, and in between there was another war.
• 24:18
  Speaker 2: They were not good Nazis, we should point out kind of,
• 24:22
  Speaker 2: you know, they were members of the Nazi Party, and
• 24:24
  Speaker 2: Rudy did get drafted, but like he said, he deserted
• 24:27
  Speaker 2: his post a lot and they, you know, they really
• 24:30
  Speaker 2: did just want to sell shoes.
• 24:32
  Speaker 1: Right. He's like Dwight Shrewds uncle or grandfather who spent
• 24:37
  Speaker 1: a lot of the war in an Allied pow camp.
• 24:40
  Speaker 2: That's right. So, like you said, they split up the company.
• 24:43
  Speaker 2: And we mentioned earlier that this river ran through the
• 24:47
  Speaker 2: center of town, and I said significant, and it is
• 24:50
  Speaker 2: significant because it literally divided the town and they set
• 24:55
  Speaker 2: up their business. It's not like one of them said,
• 24:56
  Speaker 2: well I'm going off to Berlin. Right, They just set
• 24:59
  Speaker 2: up camp on opposite sides of that river. ADDI Dossler said,
• 25:05
  Speaker 2: I will name my company Adi Das.
• 25:08
  Speaker 1: Actually, at first they named it Adas.
• 25:11
  Speaker 2: Well yeah, but everyone said that stinks.
• 25:14
  Speaker 1: Well, no, that was a different one. That one. There
• 25:16
  Speaker 1: was a children's footwear line already called Oddis, so he
• 25:20
  Speaker 1: added the eye and turned it into Adidas.
• 25:23
  Speaker 2: Yeah, Rudy went with Ruda, and everyone said that no
• 25:26
  Speaker 2: one's going to buy a shoes named Ruda, especially in
• 25:29
  Speaker 2: the United States, And he said, I don't understand, and
• 25:33
  Speaker 2: they said, don't worry about it. So somehow he got
• 25:36
  Speaker 2: Puma out of Ruda, right, which I don't get, but
• 25:39
  Speaker 2: it's a name that's stuck.
• 25:41
  Speaker 1: Yeah, and it works. Puma is definitely better than Ruda
• 25:44
  Speaker 1: for sure.
• 25:45
  Speaker 2: Oh yeah.
• 25:46
  Speaker 1: So these two go off and form directly competing companies
• 25:51
  Speaker 1: that split from the same company that the brothers had
• 25:54
  Speaker 1: founded together, and Adidas and Puma started making pretty good
• 25:58
  Speaker 1: headway out of the gate. First, Rudy had the sales team,
• 26:04
  Speaker 1: had the marketing team, had the ability to move some product.
• 26:09
  Speaker 1: But Audi had the technical know how, the dedication to
• 26:13
  Speaker 1: making high quality footwear that athletes, like professional athletes, wanted
• 26:18
  Speaker 1: to wear, and so he could get his shoes onto
• 26:21
  Speaker 1: athletes who would wear them on the world stage. And
• 26:25
  Speaker 1: eventually his his I guess his tech won out over
• 26:30
  Speaker 1: his brothers, and from a very early stage on, Adidas
• 26:35
  Speaker 1: has always led Puma, at least as far as like
• 26:38
  Speaker 1: sales revenue goes.
• 26:39
  Speaker 2: Yeah, and you know, there were mistakes from both of
• 26:42
  Speaker 2: them along the way business wise. One of the big
• 26:45
  Speaker 2: ones for Puma early on was that Rudolph got into
• 26:49
  Speaker 2: a spat with a coach of the German national soccer team,
• 26:54
  Speaker 2: and of course all that did was open the door
• 26:57
  Speaker 2: for his brother and Adidas to go in there and
• 27:01
  Speaker 2: say what about the shoes, which is exactly what happened.
• 27:05
  Speaker 2: And so at the nineteen fifty four World Cup, Germany
• 27:08
  Speaker 2: wears Adidas with those signature stripes, and even though they
• 27:13
  Speaker 2: were not favored at all West Germany actually won against
• 27:17
  Speaker 2: who Hungary I believe, and that was a huge, huge
• 27:20
  Speaker 2: deal on a national international stage.
• 27:22
  Speaker 1: It was like the miracle on ice on grass.
• 27:26
  Speaker 2: You mean, they were stoned.
• 27:27
  Speaker 1: They were all stoned out of their gourds.
• 27:31
  Speaker 2: The miracle on ice on grass. That might have legs,
• 27:34
  Speaker 2: My friend, I think need to trademark that.
• 27:38
  Speaker 1: Well, I do officially right now, trademarked.
• 27:41
  Speaker 2: I love it. So that was one mistake. Adidas would
• 27:45
  Speaker 2: of course go on to make some mistakes later. I
• 27:49
  Speaker 2: know that you sent that one article where they talked
• 27:51
  Speaker 2: about how they said, you know at one point that
• 27:55
  Speaker 2: like yogging, no one's going to do that, So we're
• 27:57
  Speaker 2: not going to make yogging shoes and aerobics.
• 28:00
  Speaker 1: That's that's a flash in the pan. Sure, who cares
• 28:04
  Speaker 1: about physical fitness.
• 28:05
  Speaker 2: So you mentioned Reebok earlier. It's hard for the young
• 28:09
  Speaker 2: folk out there who are listening to know this, but
• 28:11
  Speaker 2: there was a time when Reebok was the name in
• 28:16
  Speaker 2: sports apparel.
• 28:17
  Speaker 1: Well plus all yeah, and in Reebok. This article says
• 28:21
  Speaker 1: that they lost their way at some point, but the
• 28:23
  Speaker 1: way that Reebok kind of took the lead for a
• 28:26
  Speaker 1: little while, I was saying, no, we'll get into jogging,
• 28:28
  Speaker 1: we'll get into aerobics, and we'll make this stuff at
• 28:31
  Speaker 1: a time when Adidas and Puma were ignoring it. One
• 28:34
  Speaker 1: of the other mistakes that both Adidas and Puma made
• 28:38
  Speaker 1: was that they were so focused on beating one another
• 28:41
  Speaker 1: man they just completely dropped the ball. As it were
• 28:44
  Speaker 1: on the rise of Nike Ya and Nike was able
• 28:48
  Speaker 1: to take over and apparently right out of the gate,
• 28:50
  Speaker 1: and since then, Nike's always been the leader in sports apparel.
• 28:55
  Speaker 2: Yeah, and Adidas is two and Pumas three. Right, yeah, amazing.
• 28:59
  Speaker 1: So you have an option these days you can buy
• 29:02
  Speaker 1: your sports apparel from a company that's been known to
• 29:05
  Speaker 1: use child labor, or company that used forced French labor
• 29:10
  Speaker 1: under the auspices of the Nazi Party in World War Two. Hooray,
• 29:15
  Speaker 1: let's take a break.
• 29:16
  Speaker 2: Yeah, we'll take a break, and we'll talk about how
• 29:18
  Speaker 2: this rift still oddly carries over in that town today
• 29:22
  Speaker 2: and run DMC as why s K.
• 29:35
  Speaker 1: Definitely should know lar childs of each.
• 29:43
  Speaker 2: Y s K. All right, So back in the day
• 29:47
  Speaker 2: when they first split off this company and that river's
• 29:50
  Speaker 2: running through this town, it was a really big deal.
• 29:55
  Speaker 1: Uh.
• 29:55
  Speaker 2: It wasn't just a sibling rivalry. It became a town
• 29:59
  Speaker 2: wide rival and that you you worked for one company
• 30:03
  Speaker 2: or the other as a family like a husband and wife.
• 30:07
  Speaker 2: Didn't work, they didn't split up, and one worked at
• 30:09
  Speaker 2: Puma and one worked at Adidas.
• 30:11
  Speaker 1: But plus, I mean, if you fell in love with
• 30:13
  Speaker 1: somebody from a family across the river like you, that
• 30:16
  Speaker 1: was sorry, Yeah you got a Romeo and Juliet thing
• 30:18
  Speaker 1: going on, that ain't gonna work. That crazy it is,
• 30:22
  Speaker 1: And I was glad that this one of the local
• 30:24
  Speaker 1: historians who was interviewed for one of these articles said
• 30:27
  Speaker 1: it wasn't like bloody or anything like sue lost their
• 30:30
  Speaker 1: lives over this. It was just, you know, if you
• 30:33
  Speaker 1: worked for Puma, you stayed on the Puma side of
• 30:35
  Speaker 1: the river. If you worked for Adidas, you stayed on
• 30:37
  Speaker 1: the Adida side of the river. And each each group
• 30:39
  Speaker 1: kept to themselves. That was all.
• 30:41
  Speaker 2: Yeah, And it still carries over to this day, some
• 30:44
  Speaker 2: of those recent interviews that we both read. I mean,
• 30:47
  Speaker 2: it's certainly now it's a little more good natured ribbing.
• 30:50
  Speaker 2: But they say, when you walk around this town, walk
• 30:54
  Speaker 2: through a playground and you see will you will see
• 30:56
  Speaker 2: kids kit it out in all Adidas or all Puma.
• 31:00
  Speaker 2: And this is carried down from generations where they were
• 31:03
  Speaker 2: Adidas or Puma families, and it was a really big
• 31:06
  Speaker 2: deal and still remains so to this day, such that
• 31:09
  Speaker 2: the mayor who actually came from a Puma family. Oh yeah,
• 31:13
  Speaker 2: but to be mayor, you can't, you know.
• 31:16
  Speaker 1: You got to be a politician.
• 31:17
  Speaker 2: Sure, so he will wear to some events, casual events,
• 31:20
  Speaker 2: Puma gear and sometimes Adidas gear. Eventually, in two thousand
• 31:24
  Speaker 2: and nine, they had a friendly soccer match between the
• 31:27
  Speaker 2: official Puma sponsor team and Adidas team, and he wore
• 31:31
  Speaker 2: one Puma shoe and one Adidas shoe just to remain neutral,
• 31:35
  Speaker 2: I guess.
• 31:36
  Speaker 1: And to look like a total jackass.
• 31:38
  Speaker 2: Probably so then it showed him rubbing like his pum
• 31:41
  Speaker 2: his Adidas foot. Later on they called him on camera.
• 31:44
  Speaker 1: So this is like you said, there was a soccer
• 31:47
  Speaker 1: game that was played between Adidas and Puma, kind of
• 31:49
  Speaker 1: a reconciliation thing on International Peace Day back in I
• 31:54
  Speaker 1: think two thousand and nine. Yeah, that happened. Think about this.
• 31:59
  Speaker 1: The the Rudy and Addi Dossler died in the seventies,
• 32:04
  Speaker 1: within four years of each other. This was two thousand
• 32:07
  Speaker 1: and nine before the companies finally kind of had this
• 32:11
  Speaker 1: reconciliation game. And yeah, today still it's like you kind of, well,
• 32:16
  Speaker 1: you'll gently, you know, make fun of somebody wearing Adidas
• 32:19
  Speaker 1: if you're a Puma family or whatever. But while the
• 32:21
  Speaker 1: brothers were alive, you just steered clear of everybody who
• 32:26
  Speaker 1: was on the on the other side, so much so
• 32:29
  Speaker 1: that Herze was known as the town of the lowered gays,
• 32:33
  Speaker 1: because if you came upon somebody on the street, you
• 32:35
  Speaker 1: would look at their shoes to see what shoes they
• 32:38
  Speaker 1: were wearing before you decided whether you're going to talk
• 32:40
  Speaker 1: to them.
• 32:40
  Speaker 2: That's so funny.
• 32:41
  Speaker 1: It was that established this brother These brothers hatred and
• 32:46
  Speaker 1: rivalry of one another, and they didn't speak for decades,
• 32:50
  Speaker 1: spread out into the town that was divided by this river,
• 32:53
  Speaker 1: and the town itself took sides because of this rift
• 32:58
  Speaker 1: between these brothers that all started supposedly in this bomb
• 33:02
  Speaker 1: shelter during World War Two.
• 33:04
  Speaker 2: Yeah, and the mayor Hacker his first name is German.
• 33:08
  Speaker 2: Could that be right?
• 33:10
  Speaker 1: Uh? Journalism on the German or the journalist is really
• 33:15
  Speaker 1: lazy and didn't They're just like, it's a he's a German,
• 33:18
  Speaker 1: We're just gonna call him that.
• 33:19
  Speaker 2: I wonder if he pronounces that German that's what I
• 33:23
  Speaker 2: or Herreman because they don't say Germany over there anyway.
• 33:26
  Speaker 1: But yeah, they say Deutsche Linn.
• 33:27
  Speaker 2: Yeah.
• 33:28
  Speaker 1: But but would would it be Herrmann or no? I
• 33:31
  Speaker 1: guess they spell that Hermans with an H.
• 33:33
  Speaker 2: Yeah, I think it would be mayor German Hakka right, oh, yeah,
• 33:37
  Speaker 2: there is an h German Hackey Sokka who's on grass.
• 33:42
  Speaker 1: Uh.
• 33:43
  Speaker 2: But he says if someone someone comes in through the door.
• 33:47
  Speaker 2: To this day, your gay still wanders to their shoes.
• 33:49
  Speaker 2: It's just in the DNA of those people that this
• 33:53
  Speaker 2: athletic gear is so important. It's so strange. It's such
• 33:58
  Speaker 2: a cool, cool, weird story.
• 34:00
  Speaker 1: It is a great story of sibling rivalry and bitterness
• 34:04
  Speaker 1: and hatred.
• 34:05
  Speaker 2: And like you said, they didn't speak for decades. Apparently
• 34:09
  Speaker 2: much later in life, there were a couple of times
• 34:12
  Speaker 2: when they were a rumored to have spoken. Once. I
• 34:15
  Speaker 2: think they ran into each other at an airport. Once
• 34:18
  Speaker 2: they saw each other at a hotel. And I believe
• 34:22
  Speaker 2: on the deathbed which one tried to get in touch
• 34:25
  Speaker 2: with the other, Rudy. Rudy put out the call said
• 34:29
  Speaker 2: I would like to see my brother Adi one more time,
• 34:32
  Speaker 2: and Audi went, no, thanks, I'm good nine.
• 34:36
  Speaker 1: Can you believe it?
• 34:37
  Speaker 2: Yeah, man, that's tough.
• 34:40
  Speaker 1: So they died. The families sold the business in the
• 34:44
  Speaker 1: eighties late eighties, and they got bought by like corporate conglomerates. Sure, ironically,
• 34:52
  Speaker 1: Puma now owns Reeboch and Gucci owns Puma. Adidas is
• 34:58
  Speaker 1: still just Adidas, but again it's it's owned by like
• 35:01
  Speaker 1: a mega conglomerate, and they've they've just gone enormous and
• 35:05
  Speaker 1: make billions of dollars a year, so the families aren't
• 35:08
  Speaker 1: necessarily involved. But one family member still works in the business.
• 35:13
  Speaker 1: His name is Frank Dossler. I believe he was Rudy's grandson,
• 35:18
  Speaker 1: and he used to work at Puma. He was pretty
• 35:22
  Speaker 1: high up in Puma.
• 35:23
  Speaker 2: Yeah.
• 35:23
  Speaker 1: Now he works as the head of the legal department
• 35:26
  Speaker 1: for Adidas.
• 35:27
  Speaker 2: Man, So let's switch inside.
• 35:29
  Speaker 1: It's a pretty good indication of how how much this
• 35:32
  Speaker 1: cold war is kind of thawed between the two companies
• 35:35
  Speaker 1: quite a bit because the people who are running it
• 35:37
  Speaker 1: have no skin in the game. They don't care anymore,
• 35:40
  Speaker 1: you know.
• 35:41
  Speaker 2: Yeah. Or he's an attorney and he would just after
• 35:43
  Speaker 2: the most.
• 35:43
  Speaker 1: Money, right, He's like, let me suck your.
• 35:47
  Speaker 2: So we have a fun little PostScript on this. I
• 35:49
  Speaker 2: know we've been talking about run DMC and again, you
• 35:53
  Speaker 2: Youngin's It might be second nature now to associate athletic
• 35:57
  Speaker 2: gear and hip hop and rap music and culture, but
• 36:01
  Speaker 2: back in the early nineteen eighties that was not the
• 36:04
  Speaker 2: case until run DMC came along.
• 36:07
  Speaker 1: No, like your your rappers probably dressed like a Gone
• 36:10
  Speaker 1: and King, Yeah, or maybe.
• 36:13
  Speaker 2: Like the New York dolls, yeah, or just like I
• 36:17
  Speaker 2: mean sometimes I feel like I've seen just like denim
• 36:20
  Speaker 2: jackets and just sort of like just sort of streetwear,
• 36:24
  Speaker 2: which is the unhippous thing I've ever said.
• 36:27
  Speaker 1: It was pretty unhipp I didn't want to say anything,
• 36:29
  Speaker 1: but I'm glad streetwear, so you know, play clothes. So
• 36:35
  Speaker 1: run DMC changed everything when they released a single called
• 36:39
  Speaker 1: My Adidas. Yeah, and I saw elsewhere that they released
• 36:42
  Speaker 1: a single My Adidas kind of in retaliation to song
• 36:47
  Speaker 1: a song called felon Shoes. So if you ever noticed
• 36:51
  Speaker 1: that run DMC wore their Adidas without laces with the
• 36:55
  Speaker 1: tongues popped out, I noticed that was supposedly because that's
• 36:58
  Speaker 1: how people in prison had to wear their shoes because
• 37:00
  Speaker 1: they weren't allowed to have shoelaces. And they were kind
• 37:02
  Speaker 1: of saying like, we're down with all of our buddies
• 37:05
  Speaker 1: in prison. Interesting, So this song fell in Shoes basically
• 37:08
  Speaker 1: was making fun of that and basically teaching kids not
• 37:11
  Speaker 1: to not to emulate prisoners, and run DMC took issue
• 37:15
  Speaker 1: with that, and they ended up releasing My Adidas the
• 37:18
  Speaker 1: song on Raisin Hell in nineteen eighty six. Sorry Raisin Hell, Yes,
• 37:23
  Speaker 1: which I remember. My family was on a bus to
• 37:26
  Speaker 1: Disney World once, I think, and the windows were foggy,
• 37:29
  Speaker 1: and I was so into run DMC. I just wrote
• 37:32
  Speaker 1: Raisin Hell in the fog on the window.
• 37:34
  Speaker 2: Dude.
• 37:35
  Speaker 1: People on the bus thought that was really hilarious.
• 37:37
  Speaker 2: That is a great story.
• 37:39
  Speaker 1: So I was into my Adidas too because of Run DMC.
• 37:43
  Speaker 1: But it wasn't just me. Apparently, if you went to
• 37:46
  Speaker 1: a run DMC show on the Raisin Hell Tour or
• 37:49
  Speaker 1: the Together Forever tour in nineteen eighty six or eighty seven,
• 37:51
  Speaker 1: when they sang my Adidas, everybody would take off their
• 37:54
  Speaker 1: shoes and hold their Adidas in the air. Yeah, that's
• 37:57
  Speaker 1: how That's how big of an impact the song had.
• 38:00
  Speaker 2: Yeah. And in nineteen eighty six, a senior employee Adidas
• 38:04
  Speaker 2: named Angelo Anastasio went to that tour at Madison Square
• 38:08
  Speaker 2: Garden saw this happen with the Adida sneakers, and it
• 38:12
  Speaker 2: was like, hold on a minute, wait just a second,
• 38:17
  Speaker 2: we could have something here. Ran back to the headquarters
• 38:21
  Speaker 2: and within just a few days they signed them to
• 38:25
  Speaker 2: a million dollar endorsement deal, and that was like a
• 38:29
  Speaker 2: sea change forward for hip hop groups getting money in
• 38:33
  Speaker 2: all sorts of ways.
• 38:34
  Speaker 1: Yeah, and apparently it made Adidas's sales just go through
• 38:37
  Speaker 1: the roof.
• 38:37
  Speaker 2: Oh yeah, yeah. And it's like that began the marriage
• 38:41
  Speaker 2: of like I'm going to put out a record, I'm
• 38:43
  Speaker 2: going to get a shoe deal, I might get a
• 38:47
  Speaker 2: vodka sponsor, like, oh yeah, I'll get money flowing in
• 38:51
  Speaker 2: from all kinds of directions and run DMC started it all.
• 38:53
  Speaker 1: A Vodkas fonts or that's hilarious.
• 38:56
  Speaker 2: Sure, I feel like I've seen that.
• 38:57
  Speaker 1: No, oh yeah, you know you totally have like P
• 39:00
  Speaker 1: Diddy and Sarrak vodka. I think, yeah, look it works.
• 39:05
  Speaker 1: I associate P Didty and Sarrak vodka.
• 39:08
  Speaker 2: Andrew's nodding, I means.
• 39:09
  Speaker 1: You correct, awesome, Thanks Andrew.
• 39:11
  Speaker 2: Jerry would have been like, what, I'm my miso's getting cold, right,
• 39:15
  Speaker 2: can you guys hurry up?
• 39:17
  Speaker 1: We will hurry up, Ghost of Jerry. If you want
• 39:20
  Speaker 1: to know anything else about Adidas and Puma, we'll just
• 39:23
  Speaker 1: go start reading up more. There's actually a book by
• 39:26
  Speaker 1: a woman named Barbara Schmitt called Sneaker Wars, appropriately all
• 39:32
  Speaker 1: about the rift between Adidas and Puma, So if you
• 39:36
  Speaker 1: want to know more about it, that's a pretty good
• 39:37
  Speaker 1: place to start. And since I said that it's time
• 39:40
  Speaker 1: for listener mayo.
• 39:43
  Speaker 2: Yeah, I'm gonna call this sponges. Okay, Hey, guys, I
• 39:48
  Speaker 2: was listening to Pando and I was excited y'all mentioned
• 39:51
  Speaker 2: glass sponges, which are thought to be the oldest animals
• 39:54
  Speaker 2: on Earth. I am a PhD student at the Scripts
• 39:57
  Speaker 2: Institution of Oceanography in San Diego, and I study marine
• 40:01
  Speaker 2: sponges because they make all sorts of unique molecules that
• 40:04
  Speaker 2: can be used as new medicines. I think sponges are
• 40:07
  Speaker 2: the coolest animals on Earth, and I'd love to share
• 40:09
  Speaker 2: some of my favorite sponge fun facts. You ready? Oh yeah.
• 40:14
  Speaker 2: Not only are sponges thought to be the oldest living,
• 40:17
  Speaker 2: single living animals on Earth, but some evolutionary biologists even
• 40:20
  Speaker 2: think sponges were the first animals to ever evolve. In
• 40:24
  Speaker 2: other words, our last common animal ancestor could very well
• 40:28
  Speaker 2: have been a sponge.
• 40:29
  Speaker 1: That's so cool.
• 40:30
  Speaker 2: Did you know the first antiviral drug approved by the
• 40:32
  Speaker 2: FDA was developed from a molecule and a c sponge.
• 40:36
  Speaker 1: I didn't until just now.
• 40:38
  Speaker 2: As a PhD student, I collect and study sponges because
• 40:40
  Speaker 2: they are known to produce thousands of bioactive molecules, many
• 40:44
  Speaker 2: of which have medicinal potential. I think it's pretty incredible
• 40:48
  Speaker 2: that the ocean may hold the cure to some of
• 40:50
  Speaker 2: the most devastating human diseases, and I hope my work
• 40:53
  Speaker 2: might inspire people to protect the world's oceans and the
• 40:56
  Speaker 2: valuable resources within them.
• 40:58
  Speaker 1: That's awesome.
• 40:58
  Speaker 2: Heck yeah, thanks for all the work you guys put
• 41:00
  Speaker 2: into the show. Y'all have kept me company on mini
• 41:03
  Speaker 2: long night in the lab with my sponges.
• 41:05
  Speaker 1: That's awesome. It makes me want to go chew on
• 41:08
  Speaker 1: a sponge and see what happened.
• 41:09
  Speaker 2: That's right. That's from Kayla Wilson from San Diego.
• 41:13
  Speaker 1: Thanks a lot, Kayla, Thanks for the work you're doing too.
• 41:16
  Speaker 1: Thank you for saving humanity from grave diseases.
• 41:19
  Speaker 2: Yeah, we'll look into these sponges as you call them.
• 41:23
  Speaker 1: If you want us to look into anything that we
• 41:26
  Speaker 1: put in scare quotes, well we want to know about it.
• 41:29
  Speaker 1: You can go onto our website stuff youshould Know dot com,
• 41:32
  Speaker 1: follow us on our social links. There you can get
• 41:34
  Speaker 1: in touch with us. You can also send us a
• 41:36
  Speaker 1: good old fashioned email, wrap it up, spank that thing
• 41:39
  Speaker 1: on the bottom and send it off to Stuff podcast
• 41:41
  Speaker 1: at HowStuffWorks dot com.
• 41:46
  Speaker 2: Stuff you Should Know is a production of iHeartRadio. For
• 41:49
  Speaker 2: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,
• 41:53
  Speaker 2: or wherever you listen to your favorite shows.