Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Margin Note Doubled Response
In episode 73 of The Copywriting Podcast, Lucas and Luna dive into a fascinating direct mail test from the 1980s where a simple handwritten margin note added to a typed sales letter doubled the response rate. They explore the psychology behind why a personal scribble in the margins outperformed polished copy, the specific words that worked best, and how this principle translates to modern email and landing page copy. Learn why imperfection signals authenticity and how to apply the 'margin note effect' without looking gimmicky. Plus, a surprising twist: a test where the same note in…
The skinny
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