The Cult of Rebranding in B2B with Matt Maynard of Asana
Brand teams are obsessed with differentiation, but what if distinctiveness is the real power move? And while you're chasing loyalty, your competitors are winning with reach.
In this episode, Matt Maynard, Asana’s Head of Brand and Advertising, joins the show to challenge the dogmas of B2B brand strategy. From calling out the cult of rebrands to exposing the limits of loyalty and the illusion of celebrity endorsements, Matt lays out a new playbook rooted in evidence. He unpacks how real brand growth comes from building mental availability, not just big ideas, and why most marketers still…
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