Latest / RedTech daily podcast - Powered by AI / Tesla Drivers' Radio Choices, DAB+ Future, and Terrestrial Radio's Vital Role

Transcript

Tesla Drivers' Radio Choices, DAB+ Future, and Terrestrial Radio's Vital Role · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by AI.
• 0:04
  I'm Marguerite Clark, and today we've got some intriguing stories lined up.
• 0:08
  We'll be discussing why Tesla drivers still prefer AM/FM radio over other ad-supported
• 0:15
  audio, how Radio Capris is upgrading its studios with the AEQ Capitol IP12, and why
• 0:20
  broadcast still matters in our digital world.
• 0:26
  AM/FM radio remains the favorite ad-supported audio choice for Tesla drivers in the United
• 0:32
  States.
• 0:33
  According to Edison Research, AM/FM radio accounts for sixty-seven percent of in-car
• 0:39
  listening, surpassing podcasts, Spotify, Pandora, and SiriusXM.
• 0:46
  This challenges the assumption that electric vehicle owners primarily use streaming
• 0:50
  services.
• 0:52
  The study highlights the continued importance of radio for advertisers aiming to reach Tesla
• 0:57
  drivers, who are less accessible through social media while driving.
• 1:03
  Radio Capris has upgraded its main studio with an AEQ Capitol IP12 digital mixing console.
• 1:10
  This upgrade is part of a wider modernization effort at its new location in downtown Koper,
• 1:15
  Slovenia.
• 1:16
  Founded in 1993, Radio Capris serves western Slovenia with local news, entertainment, and
• 1:22
  music programming.
• 1:24
  The station has also expanded its distribution by launching D.A.B.
• 1:28
  plus broadcasts, while maintaining its 91.7 FM frequency.
• 1:33
  The AEQ Capitol IP12 console offers a stable, intuitive digital workflow and integrated IP
• 1:39
  connectivity, supporting analog, digital, and AoIP audio sources.
• 1:46
  Broadcast is not just a relic of the past.
• 1:49
  It remains a core infrastructure providing universal reach and resilience that online
• 1:54
  platforms cannot match.
• 1:56
  While streaming grows, it relies on data networks and devices that can fail or exclude
• 2:01
  people.
• 2:03
  Broadcast radio, both analog and digital, offers free, instant access to everyone.
• 2:10
  It’s a democratic medium that’s crucial for emergency communications and public value.
• 2:16
  In an unreliable world, radio's strength lies in its reliability.
• 2:21
  Digital terrestrial radio, particularly D.A.B.
• 2:24
  plus, represents the future of broadcasting.
• 2:27
  It offers greater capacity, efficient spectrum use, and advanced systems like the Automatic
• 2:33
  Safety Alert.
• 2:35
  However, success hinges on prioritizing broadcast as the backbone and investing in it.
• 2:41
  The choice isn't between broadcast and digital; it's a blend of both versus reliance on
• 2:46
  online-only delivery.
• 2:49
  Broadcast radio remains vital, providing a robust platform for innovation without
• 2:53
  commercial barriers.
• 2:56
  To ensure radio serves the entire population, broadcasters and policymakers must protect
• 3:01
  terrestrial radio and support digital terrestrial expansion.
• 3:06
  Radio's infrastructure is built for resilience, delivering content during emergencies when
• 3:11
  other systems fail.
• 3:13
  This strategic imperative highlights radio's role as a public asset, essential for mass
• 3:18
  distribution and trusted information.
• 3:21
  Online audio complements but does not replace broadcast, offering new ways to reach audiences
• 3:27
  without compromising reliability.
• 3:30
  Thank you for tuning in to the RedTech Daily Podcast.
• 3:33
  For more in-depth articles and the latest updates, visit our website at redtech.pro.
• 3:38
  I'm Marguerite Clark.
• 3:40
  Until next time, take care and stay informed.