Latest / Open Tabs / 🎧 Workplace witchcraft & the rise of cute AI
Transcript
- 0:00SPEAKER_01: Hi, guys.
- 0:01SPEAKER_01: Welcome to Thursday's Open Tabs,
- 0:04SPEAKER_01: our twice-weekly convo where we talk about things taking up space in our tabs,
- 0:09SPEAKER_01: our feeds, and our brains.
- 0:11SPEAKER_01: Hi, Melissa.
- 0:11SPEAKER_01: Hi, Megan.
- 0:12SPEAKER_01: Hi.
- 0:13SPEAKER_01: Hello.
- 0:15SPEAKER_01: Okay, very busy Thursday, so jumping straight into it.
- 0:20SPEAKER_01: First topic is very fun, and I'm very excited to talk about this.
- 0:24SPEAKER_01: This gem comes from Melissa,
- 0:27SPEAKER_01: and it's an article from Goop about the rise of workplace witchcraft.
- 0:33SPEAKER_01: Very fun and very Halloween spooky season.
- 0:36SPEAKER_01: Okay, so what does this mean?
- 0:38SPEAKER_01: Executive women,
- 0:40SPEAKER_01: so high-powered women,
- 0:42SPEAKER_01: they talk to women in finance,
- 0:44SPEAKER_01: fashion,
- 0:44SPEAKER_01: Hollywood,
- 0:46SPEAKER_01: are increasingly turning to astrology, tarot,
- 0:49SPEAKER_01: and other intuitive practices to help navigate their careers
- 0:54SPEAKER_01: and make I'm very excited to pick your brains about this.
- 0:58SPEAKER_01: Okay, so go for it.
- 1:26SPEAKER_02: Here's what I'll say.
- 1:27SPEAKER_02: This is what I feel like.
- 1:30SPEAKER_02: What I think of manifestation is sort of like meditation as a wellness practice
- 1:36SPEAKER_02: and just being intentional about your decisions that you make in your life,
- 1:43SPEAKER_02: whether it's personal or it's professional.
- 1:45SPEAKER_02: I also really believe that personal and professional are interconnected.
- 1:49SPEAKER_02: It's not one and different.
- 1:52SPEAKER_02: Anyway, so the point being is that That kind of thinking was not the norm
- 1:57SPEAKER_02: when I was rising up in college and going into my career back in
- 2:03SPEAKER_02: the early 2000s-ish, 2006-ish.
- 2:08SPEAKER_02: It was way more structured and linear,
- 2:12SPEAKER_02: and it felt like you were climbing a ladder as opposed to thinking holistically
- 2:15SPEAKER_02: about your life and thinking, okay, well,
- 2:17SPEAKER_02: if I become a doctor, for example, any decision you make, Compromise is something.
- 2:26SPEAKER_02: It's time spent.
- 2:28SPEAKER_02: If you make this decision,
- 2:30SPEAKER_02: how does that impact your quality of life and the way you spend time that's not
- 2:35SPEAKER_02: with work?
- 2:36SPEAKER_02: I think that's very elder millennial.
- 2:40SPEAKER_02: I'm curious to hear from you guys in your timing of when you went through all this,
- 2:47SPEAKER_02: how it impacted you.
- 2:50SPEAKER_02: Upon starting M.T.
- 2:51SPEAKER_02: Deco, In 2018,
- 2:54SPEAKER_02: this was like a little bit on the early end of when like manifestation
- 2:57SPEAKER_02: and stuff kind of started taking hold and like it really resonated with me
- 3:02SPEAKER_02: because I felt like, you know, I...
- 3:05SPEAKER_02: This was pre-COVID.
- 3:06SPEAKER_02: I felt like I'd been in a corporate structure and I was on a clear path and I needed
- 3:11SPEAKER_02: to get off that train.
- 3:13SPEAKER_02: And so for me at the time,
- 3:15SPEAKER_02: the best way to do that in order to have control over my time in life was
- 3:19SPEAKER_02: to create my own company, which is not like an easy decision or anything.
- 3:23SPEAKER_02: And like, I think it is for me.
- 3:26SPEAKER_02: Is it for everyone?
- 3:27SPEAKER_02: No.
- 3:30SPEAKER_02: I do think now,
- 3:31SPEAKER_02: post-COVID,
- 3:32SPEAKER_02: there's a lot more conversation around work from home,
- 3:35SPEAKER_02: a little bit more work flexibility, just in culture than there was at the time.
- 3:41SPEAKER_02: So all of that being said,
- 3:43SPEAKER_02: this idea of like,
- 3:45SPEAKER_02: Even just doing practices like grounding where you're walking around your feet on
- 3:49SPEAKER_02: the earth or you're looking at astrology and whatnot,
- 3:53SPEAKER_02: I think that it can't hurt in your decision making.
- 3:57SPEAKER_02: In fact,
- 3:58SPEAKER_02: if anything to give you an awareness of something or consideration or whatever
- 4:04SPEAKER_02: in how you make decisions, I think it's helpful.
- 4:08SPEAKER_02: I'm curious to hear Megan's think on this too, but I think women...
- 4:16SPEAKER_02: I don't know if I want to say maternal, maybe, but more of a feminine approach to work.
- 4:23SPEAKER_02: I think women want that.
- 4:24SPEAKER_02: I think women are empathetic.
- 4:28SPEAKER_02: I remember I had a great boss who cried with me at work, and that was okay.
- 4:35SPEAKER_02: For all intents and purposes, you're not supposed to do that.
- 4:38SPEAKER_02: There's sort of a more masculine approach to,
- 4:40SPEAKER_02: again, corporate work and how you behave and all of this.
- 4:43SPEAKER_02: I had another boss that was like, I want to actually be a boss.
- 4:48SPEAKER_02: I want to be a female boss.
- 4:49SPEAKER_02: I want to be relatable and understand that the personal professional is interconnected.
- 4:57SPEAKER_02: I think that this movement is related to that.
- 5:00SPEAKER_02: It empowers women in power to Come to the table with a more,
- 5:06SPEAKER_02: like, empathetic, quote-unquote female sort of view of an approach to work.
- 5:12SPEAKER_02: It's like tools that help sort of round out the edges of,
- 5:16SPEAKER_02: like, the more masculine, like, structure of, like, how things should be.
- 5:22SPEAKER_00: Yeah, I completely agree.
- 5:24SPEAKER_00: And when I was graduating college, it was during the era of Lean In.
- 5:28SPEAKER_00: So I read Sheryl Sandberg's Lean In,
- 5:30SPEAKER_00: and that has gotten a lot of pushback,
- 5:32SPEAKER_00: especially in recent years, as kind of everything Facebook has.
- 5:37SPEAKER_00: But kind of the big thesis of that book is like,
- 5:40SPEAKER_00: this is how men are successful in the workplace, and you need to do what the men do.
- 5:46SPEAKER_00: I don't necessarily take that.
- 5:49SPEAKER_00: I don't take that thesis with me into the work that I do,
- 5:53SPEAKER_00: but I did take a lot of the lessons of like,
- 5:55SPEAKER_00: what would a man do in this situation into my career?
- 5:59SPEAKER_00: And I feel like I saw I didn't want to handle things like men handle things.
- 6:03SPEAKER_00: And so totally aligned with you of like, what's a more feminine approach to work?
- 6:07SPEAKER_00: And I think astrology and tarot and all of that So I think astrology
- 6:11SPEAKER_00: and tarot gives you a language to kind of validate some of those instincts
- 6:15SPEAKER_00: and ground it in something that feels slightly more tangible than just,
- 6:18SPEAKER_00: I don't know, I have a strong feeling about this.
- 6:34SPEAKER_00: That allows women, like you were saying, to feel empowered to make decisions.
- 6:38SPEAKER_00: And it really is,
- 6:39SPEAKER_00: especially in more female spaces,
- 6:42SPEAKER_00: Super Embrace,
- 6:42SPEAKER_00: like the fashion industry is obsessed with astrology right now,
- 6:46SPEAKER_00: moving towards tarot.
- 6:48SPEAKER_00: I think it was Jonathan Anderson who posted at the beginning of
- 6:50SPEAKER_00: the year his tarot spread for the year.
- 6:53SPEAKER_00: And so this is definitely, I think, becoming more of a thing.
- 6:57SPEAKER_00: I'm on the West Coast in LA,
- 6:59SPEAKER_00: though, where this is so woo-woo and everyone's ready to embrace all of that.
- 7:04SPEAKER_00: I'm curious,
- 7:06SPEAKER_00: from your more East Coast sensibilities,
- 7:08SPEAKER_00: my concern is I don't talk about this stuff at work with people
- 7:12SPEAKER_00: because I do feel like it makes people see you as less serious.
- 7:15SPEAKER_00: If you're like, oh,
- 7:16SPEAKER_00: my tarot reading today,
- 7:17SPEAKER_00: or well,
- 7:18SPEAKER_00: astrology,
- 7:19SPEAKER_00: the most I'll go is if people are having technical difficulties,
- 7:22SPEAKER_00: I'll be like, Mercury's in retrograde.
- 7:24SPEAKER_00: But I don't really want to lead with the spirituality of it all
- 7:28SPEAKER_00: because I do think it causes people to see you as less serious in
- 7:31SPEAKER_00: a professional space.
- 7:32SPEAKER_00: So I'm curious what you guys think about that.
- 7:36SPEAKER_01: I agree with that last point.
- 7:38SPEAKER_01: I feel like people, and it's usually women, will be like, oh, what's your sign?
- 7:44SPEAKER_01: We talk about that
- 7:45SPEAKER_02: on calls.
- 7:46SPEAKER_02: Yeah.
- 7:47SPEAKER_02: That comes up often.
- 7:48SPEAKER_01: Yeah.
- 7:49SPEAKER_01: I feel like it's like fully made it to mainstream, at least with women.
- 7:54SPEAKER_01: And you can chat about that in a professional environment.
- 7:57SPEAKER_01: Yeah.
- 7:58SPEAKER_01: Yeah.
- 7:58SPEAKER_01: While you're like waiting for people to join the meeting.
- 8:02SPEAKER_01: But yeah, I think like tarot, I guess it's too emergent.
- 8:07SPEAKER_01: I would not talk about it on like a professional call with a client.
- 8:12SPEAKER_01: But I do think, like,
- 8:14SPEAKER_01: astrology and even manifesting are, like,
- 8:17SPEAKER_01: mainstream enough and have been in the culture enough for a while now
- 8:23SPEAKER_01: where it's acceptable to talk about.
- 8:27SPEAKER_01: What is interesting, like, East Coast, thinking about, like, the high-powered women.
- 8:33SPEAKER_01: I think about my aunt who works in
- 8:36SPEAKER_02: New York City.
- 8:43SPEAKER_01: She definitely manifests.
- 8:44SPEAKER_01: She's very into journaling and she's gotten me into journaling.
- 8:48SPEAKER_01: I'm not as into it as her,
- 8:50SPEAKER_01: but like she manifests via journaling,
- 8:52SPEAKER_01: but she would not call it manifesting as like, you know, a boomer.
- 8:57SPEAKER_01: Maybe she's Gen X, like very professional buttoned up woman in finance.
- 9:05SPEAKER_01: And I imagine she would never bring that up.
- 9:08SPEAKER_01: In the office, her work environment is very male-dominated.
- 9:12SPEAKER_01: And she, it has been her entire career.
- 9:14SPEAKER_01: And she's very aware of that.
- 9:18SPEAKER_01: And it's interesting because that's never been my, marketing is very female.
- 9:25SPEAKER_01: And social media, it's all women.
- 9:27SPEAKER_01: I think like men are in the minority.
- 9:30SPEAKER_01: Usually it's like a group of women on calls and like one or two guys.
- 9:36SPEAKER_01: Yeah, I feel like it's something that women on the East Coast are doing more
- 9:41SPEAKER_01: in their personal time after work and then not bringing it up in the office.
- 9:48SPEAKER_01: But what is interesting,
- 9:49SPEAKER_01: this article talks about my aunt is very into career coaches and like has
- 9:56SPEAKER_01: a mentorship and all of that.
- 9:59SPEAKER_01: And this article there, they talk about her name's Cardzie B.
- 10:04SPEAKER_01: And she is an executive witch.
- 10:07SPEAKER_01: And she is basically like a career coach for these high-powered executive women.
- 10:15SPEAKER_01: And she has a program.
- 10:17SPEAKER_01: It's $1,000 a month.
- 10:19SPEAKER_01: And these women executives pay for her to do their astrology charts,
- 10:25SPEAKER_01: tarot, and help them navigate big career decisions more spiritually.
- 10:33SPEAKER_01: Very interesting.
- 10:34SPEAKER_02: I, like, I'm not surprised
- 10:36SPEAKER_01: by that at
- 10:36SPEAKER_02: all.
- 10:37SPEAKER_02: Because I think that, and, like,
- 10:40SPEAKER_02: even hearing Megan talk about Lean In,
- 10:43SPEAKER_02: you know,
- 10:43SPEAKER_02: from Sheryl Sandberg,
- 10:46SPEAKER_02: that book is a guidebook for navigating an existing patriarchal structure for women.
- 10:53SPEAKER_02: So it's like, how do you function in that?
- 10:55SPEAKER_02: And, like, you have to play their game.
- 10:57SPEAKER_02: Here's the rulebook for the game.
- 10:59SPEAKER_02: Whereas I think with this And I just think that, like,
- 11:03SPEAKER_02: culture has changed in a way where we think about career and your personal life
- 11:08SPEAKER_02: as one thing.
- 11:10SPEAKER_02: And especially women, like, you know,
- 11:32SPEAKER_02: Like, if you go really hard in a certain career,
- 11:35SPEAKER_02: like, there are certain things you have to, like, compromise, right?
- 11:38SPEAKER_02: More than men, right?
- 11:39SPEAKER_02: Like, at NBC, there used to be this term called news nuns.
- 11:43SPEAKER_02: Like, women that, like, just preach to the, you know, the church of news.
- 11:50SPEAKER_02: And, like,
- 11:51SPEAKER_02: they gave up marriage and children because the career is so rigorous and hard,
- 11:58SPEAKER_02: and it's hard to have both.
- 12:00SPEAKER_02: And so I think that, like,
- 12:01SPEAKER_02: I can almost bet you that, like,
- 12:03SPEAKER_02: the women who are hiring this executive witch,
- 12:07SPEAKER_02: I'm sure they are, like,
- 12:09SPEAKER_02: maybe I'm seeing success in my career,
- 12:11SPEAKER_02: but I'm feeling like other parts of my life are lacking or,
- 12:15SPEAKER_02: like, other things that I wanted to accomplish, you know?
- 12:18SPEAKER_02: And so, like, they're turning to something.
- 12:20SPEAKER_02: You know,
- 12:21SPEAKER_02: it was interesting also,
- 12:21SPEAKER_02: like, last night I went to an executive, it was, um, A book talk with an author.
- 12:26SPEAKER_02: Her name is Dr. Shefali.
- 12:29SPEAKER_02: And she came out with two books last year called Raising Conscious Sons
- 12:34SPEAKER_02: and Raising Conscious Daughters.
- 12:36SPEAKER_02: And so it was really interesting.
- 12:38SPEAKER_02: Part of the conversation was like,
- 12:39SPEAKER_02: why did you release two books simultaneously at the same time?
- 12:42SPEAKER_02: What was that?
- 12:43SPEAKER_02: And she's like, well,
- 12:45SPEAKER_02: I just think at the end of the day,
- 12:48SPEAKER_02: boys and girls,
- 12:50SPEAKER_02: men and women,
- 12:51SPEAKER_02: there's just like a She's like,
- 12:52SPEAKER_02: of course,
- 12:53SPEAKER_02: there's like all sorts of variants, but at the end of the day, like it's hormonal.
- 12:57SPEAKER_02: And she's like,
- 12:58SPEAKER_02: you know, women have like a lot more estrogen traditionally than men and vice versa.
- 13:05SPEAKER_02: Men have more testosterone.
- 13:07SPEAKER_02: And so like those hormones help like shape perception and whatever.
- 13:13SPEAKER_02: So she's like,
- 13:14SPEAKER_02: so women,
- 13:14SPEAKER_02: like young girls and whatnot,
- 13:15SPEAKER_02: like they can sense like,
- 13:18SPEAKER_02: like a shift in a mood and like Face variants and a vibe change.
- 13:24SPEAKER_02: The intuition that you were talking about, Emma, is actually a chemical thing.
- 13:32SPEAKER_02: Our biology
- 13:33SPEAKER_02: sets us up for that.
- 13:35SPEAKER_02: The funny thing was the testosterone.
- 13:38SPEAKER_02: She was like, boys, as much as they are moving all day, they are not moving enough.
- 13:44SPEAKER_02: They need to be, like, running and moving and, like, constantly.
- 13:47SPEAKER_02: She's like, even the way that, like, public schools are right now, boys are sitting too much.
- 13:51SPEAKER_02: Like, they have to be outside and moving.
- 13:53SPEAKER_02: I was like, oh, that's just so interesting.
- 13:54SPEAKER_02: She's like, they have to be, like, achieving something, crushing something or whatever.
- 13:59SPEAKER_02: And she's like,
- 13:59SPEAKER_02: it's the difference of, like,
- 14:01SPEAKER_02: Young girls coming into social media,
- 14:04SPEAKER_02: they're looking at social media and they're scrolling and they're just looking
- 14:07SPEAKER_02: for mirrors back of who themselves.
- 14:09SPEAKER_02: They're like using all this to help define who they are.
- 14:12SPEAKER_02: Like, oh, I'm a girl that likes sports or like I'm a girl that likes, I'm
- 14:18SPEAKER_02: And she's like, and the boys are sucked into video games.
- 14:27SPEAKER_02: And they're just like achieving and crushing and blah, blah, blah, blah.
- 14:30SPEAKER_02: And it's like a different sort of like chemical path that they're put on.
- 14:34SPEAKER_02: Anyway, all of which to say,
- 14:35SPEAKER_02: it's like,
- 14:37SPEAKER_02: I actually think when I saw this,
- 14:39SPEAKER_02: I just got a giggle to myself and I think that this is great.
- 14:41SPEAKER_02: And it's like if women in power are seeking other tools to help make decisions
- 14:47SPEAKER_02: and they're thinking outside of the patriarchal structure that exists,
- 14:52SPEAKER_02: maybe they'll change it.
- 14:53SPEAKER_02: Great.
- 14:54SPEAKER_02: Do something different because it's not great.
- 14:58SPEAKER_02: It isn't.
- 14:59SPEAKER_02: And that's why there are so many women who are not doing that path.
- 15:02SPEAKER_01: It is interesting.
- 15:07SPEAKER_01: I agree, Melissa.
- 15:08SPEAKER_01: I feel like,
- 15:09SPEAKER_01: but it's like,
- 15:10SPEAKER_01: okay, I'm thinking like workplace witchcraft, like acting like this is a new thing.
- 15:17SPEAKER_01: But I feel like men have always had like high powered executive men have always had
- 15:24SPEAKER_01: like a guru, their go to guru.
- 15:29SPEAKER_01: And that's, has always like, this is, this is not new.
- 15:34SPEAKER_01: It's just women Are finding, like, leaning into different tools, maybe.
- 15:40SPEAKER_01: Maybe these men executives weren't talking about astrology and tarot with their gurus.
- 15:46SPEAKER_01: But I think of, like, Jay Shetty and, like, all these, like, more...
- 15:52SPEAKER_01: It's the same thing.
- 15:54SPEAKER_01: It's just a man is doing it.
- 15:57SPEAKER_01: So maybe it's, like, workplace witches.
- 16:01SPEAKER_01: I don't know.
- 16:02SPEAKER_01: I feel like there have been, like, workplace wizards maybe for...
- 16:07SPEAKER_01: That is so smart.
- 16:09SPEAKER_00: I also think part of the appeal of this is because men are so allergic to astrology
- 16:15SPEAKER_00: and the term witches has been used to deride women that I feel like there's a bit
- 16:20SPEAKER_00: of pleasure in reclaiming some of this in a form and in a space that men are in
- 16:25SPEAKER_00: but they don't want to engage with.
- 16:27SPEAKER_00: I love when we're on a call with the one man and we're talking about astrology
- 16:30SPEAKER_00: and you can tell he's annoyed, but he's outnumbered.
- 16:32SPEAKER_00: That's low-key kind of fun.
- 16:34SPEAKER_00: So I think that this is also kind of a bit of resistance to
- 16:38SPEAKER_00: the patriarchal structure as much as it is just leaning into femininity.
- 16:43SPEAKER_00: It's also kind of saying,
- 16:44SPEAKER_00: we're going to do this our way and we have control over this one thing
- 16:48SPEAKER_00: that we know you guys don't like and we're going to kind of bring it into
- 16:52SPEAKER_00: the workplace just to kind of assert ourselves a little bit.
- 16:55SPEAKER_02: I am so obsessed with that.
- 16:57SPEAKER_02: I think that's exactly,
- 16:58SPEAKER_02: I think that, like, Emma,
- 17:00SPEAKER_02: when you're, like,
- 17:01SPEAKER_02: pulling out, like,
- 17:02SPEAKER_02: stuff for this, like, you definitely have to, like, pull out Megan's quote there.
- 17:05SPEAKER_02: Like, I think also, Emma,
- 17:09SPEAKER_02: you're making me laugh with,
- 17:10SPEAKER_02: like, the guru thing and, like, you know, like, coaches.
- 17:14SPEAKER_02: Like, this is totally a space of, like, It's the art of rebranding.
- 17:20SPEAKER_02: It's just like how it's the same thing.
- 17:22SPEAKER_02: You know what has also been successfully totally rebranded in
- 17:25SPEAKER_02: a totally different way are peptides?
- 17:27SPEAKER_02: Oh, it's that big.
- 17:28SPEAKER_02: Peptides are GLP-1.
- 17:31SPEAKER_02: It can be and it can be big.
- 17:32SPEAKER_02: But if somebody goes in and says,
- 17:34SPEAKER_02: I bought a GLP-1 versus I take peptides,
- 17:37SPEAKER_02: it's a completely different social acceptance.
- 17:40SPEAKER_02: So it's like, I have a guru.
- 17:43SPEAKER_02: I have a workplace witch.
- 17:44SPEAKER_02: Oh.
- 17:46SPEAKER_02: Yeah.
- 17:47SPEAKER_02: Or, like, I have a coach.
- 17:48SPEAKER_02: You're right.
- 17:49SPEAKER_01: Like, coach is totally, like, the same term, you know?
- 17:52SPEAKER_01: Yeah.
- 17:52SPEAKER_01: But it's, like, I met with her career coach.
- 17:56SPEAKER_01: I'm like, this is manifest.
- 17:58SPEAKER_01: It's the same thing.
- 17:59SPEAKER_01: It's the same thing.
- 18:00SPEAKER_01: I know.
- 18:00SPEAKER_01: It's the same thing.
- 18:02SPEAKER_01: I mean, yeah,
- 18:03SPEAKER_01: this is just rebranding of like men have their gurus and their gut instincts
- 18:08SPEAKER_01: and their career coaches.
- 18:10SPEAKER_01: And with women, it's executive witches and intuition and manifesting.
- 18:16SPEAKER_01: But it's the same thing.
- 18:18SPEAKER_02: You have to ask your aunt.
- 18:20SPEAKER_02: Send her this article.
- 18:21SPEAKER_02: I'll send it to her and see what she thinks.
- 18:22SPEAKER_02: I'm just curious for your POV on this.
- 18:24SPEAKER_02: Like, would you do this?
- 18:25SPEAKER_02: And I mean,
- 18:25SPEAKER_02: maybe she wouldn't share that she would do it,
- 18:27SPEAKER_02: but like, I would love Like, her take on it.
- 18:31SPEAKER_02: Like, I just think in her,
- 18:33SPEAKER_02: like, she's in such a, like, serious setting, like, finance New York City.
- 18:38SPEAKER_02: Like, you know, I'm curious.
- 18:40SPEAKER_01: I suspect she would do it because she is quite spiritual.
- 18:45SPEAKER_01: I think she needs an outlet because of how serious her job is.
- 18:50SPEAKER_01: But I don't think she would ever talk about it in the workplace.
- 18:54SPEAKER_01: But I think she would be down to do it.
- 18:57SPEAKER_01: And I was also just going to
- 18:58SPEAKER_02: say, too,
- 19:00SPEAKER_02: I feel like this in general is just part of that larger movement
- 19:05SPEAKER_02: of people seeking spirituality.
- 19:11SPEAKER_02: Because sort of like the like downfall of like the church kind of structure
- 19:17SPEAKER_02: that we were all like raised with and how people have sort
- 19:20SPEAKER_02: of like rejected traditional or like traditional religion and
- 19:23SPEAKER_02: then it's now how do you sort of like fill that cup for yourself and so I think
- 19:29SPEAKER_02: that like I suspect that like Not witchcraft,
- 19:33SPEAKER_02: but like astrology and tarot and like all of that is sort of like it's made
- 19:38SPEAKER_02: a resurgence because it's something to turn to.
- 19:40SPEAKER_02: I don't know.
- 19:41SPEAKER_01: You're totally right.
- 19:43SPEAKER_01: And I'll hyperlink this when we post this tomorrow.
- 19:47SPEAKER_01: But I have been seeing so many because I love Halloween and I love witchy vibes.
- 19:54SPEAKER_01: So many like comparative edits to the ritual and I was raised Catholic.
- 20:00SPEAKER_01: The ritualism that you see in the Catholic Church and then how similar it is to witchcraft.
- 20:06SPEAKER_01: It's just there are male priests doing it in the church and witches,
- 20:11SPEAKER_01: female witches doing it in witchcraft.
- 20:15SPEAKER_01: But it's basically the same thing with potions and You have to send it to me.
- 20:21SPEAKER_01: Oh my gosh.
- 20:43SPEAKER_01: That is so very interesting.
- 20:45SPEAKER_00: I also think that the American workplace could have kind of filled the void
- 20:50SPEAKER_00: of religion, but because there's no career longevity, there's no path.
- 20:57SPEAKER_00: And so I think that's also something that people are looking for,
- 21:00SPEAKER_00: some semblance of I'm on a path, like you mentioned the career ladder.
- 21:04SPEAKER_00: So it's like astrology and tarot, they kind of force you to deeply consider your path in life.
- 21:10SPEAKER_00: As it relates to holistic versus just like your career.
- 21:13SPEAKER_00: But I feel like if companies were better about giving people kind of a trajectory
- 21:18SPEAKER_00: of this is what your life could look like within this organization,
- 21:21SPEAKER_00: I think that they would be super responsive to that.
- 21:24SPEAKER_00: And I think in the absence of that,
- 21:25SPEAKER_00: they're looking for external validators like tarot and astrology.
- 21:30SPEAKER_02: I mean, also, yes,
- 21:32SPEAKER_02: to that point too, like,
- 21:33SPEAKER_02: I think there's something to the fact that like,
- 21:36SPEAKER_02: they're like, They've been around forever.
- 21:40SPEAKER_02: They're old and there is structure over...
- 21:48SPEAKER_02: They've withstood the test of time.
- 21:51SPEAKER_02: And what is interesting too, I mean, we talked about this Whatever.
- 21:54SPEAKER_02: But when you think about the world that the boomer generation was raised in,
- 22:00SPEAKER_02: and it's not just career.
- 22:02SPEAKER_02: It's not just marriage with kids.
- 22:05SPEAKER_02: It's also a house.
- 22:08SPEAKER_02: And it's like a car.
- 22:10SPEAKER_02: They were born into a path of Much structure.
- 22:15SPEAKER_02: Religion, too.
- 22:16SPEAKER_02: Like, it was very, like, here is your, like, roadmap for success.
- 22:21SPEAKER_02: And, like, if you think about it, all of those things have been eroded now.
- 22:27SPEAKER_02: So, like, it's all eroded.
- 22:29SPEAKER_02: Like, religion, like, every single thing.
- 22:32SPEAKER_02: Even the economy.
- 22:33SPEAKER_02: Like, everything.
- 22:33SPEAKER_02: Like, there's nothing.
- 22:35SPEAKER_02: It feels very quicksand.
- 22:39SPEAKER_02: So, like,
- 22:40SPEAKER_02: You know,
- 22:41SPEAKER_02: as kids are coming up now,
- 22:43SPEAKER_02: and then we put on this layer of AI,
- 22:45SPEAKER_02: which is just this,
- 22:46SPEAKER_02: like, straight-up mystery of, like, what's going to happen, you know?
- 22:53SPEAKER_02: I mean, there's really, like, it's scary.
- 22:57SPEAKER_02: Like, it feels very like there's nothing to, like, hold on to, you know?
- 23:02SPEAKER_02: And I've talked about this with you guys, too,
- 23:04SPEAKER_02: in my own, like,
- 23:06SPEAKER_02: I was raised Catholic and now we are raising our kids Jewish and I have
- 23:13SPEAKER_02: so many friends who like You know,
- 23:15SPEAKER_02: we're coming from different religions,
- 23:17SPEAKER_02: the parents, and then they don't do anything with the kids.
- 23:19SPEAKER_02: Like, they're like, okay, well, it's negated.
- 23:22SPEAKER_02: We're just spiritual.
- 23:23SPEAKER_02: And I actually feel so strongly about giving my kids, like,
- 23:28SPEAKER_02: really teaching them about Judaism and, like,
- 23:31SPEAKER_02: making sure they understand this so there is something there that they could,
- 23:33SPEAKER_02: like, grapple onto because I found that Catholicism was that for me.
- 23:37SPEAKER_02: Like, I raised it, you know, again, Everybody's different.
- 23:42SPEAKER_02: Everyone has their own ways to look at this.
- 23:45SPEAKER_02: But I think it's a gift to my kids to do that.
- 23:47SPEAKER_02: And then if they take it, great.
- 23:49SPEAKER_02: If they don't, they don't.
- 23:50SPEAKER_02: But at least they know that there is something there.
- 23:54SPEAKER_02: And again,
- 23:55SPEAKER_02: similar with Judaism,
- 23:56SPEAKER_02: as I think about tarot and astrology, it's been around for a really long time.
- 24:01SPEAKER_02: And there is substance there.
- 24:06SPEAKER_01: That is actually a pretty good segue into our next topic
- 24:10SPEAKER_01: about how big tech is trying to give their AI agents the labubu treatment
- 24:17SPEAKER_01: and make them fun little characters.
- 24:19SPEAKER_01: Also, interesting timing with talking about religion,
- 24:22SPEAKER_01: spirituality,
- 24:23SPEAKER_01: because I think it was open AI or anthropic were just trying to meet with the Pope
- 24:28SPEAKER_01: to convince him that AI was satient.
- 24:31SPEAKER_01: Oh my god, I did not know that.
- 24:33SPEAKER_01: That is hilarious.
- 24:35SPEAKER_01: So it's a very confusing time right now.
- 24:39SPEAKER_01: But so Meta released their digital AI assistant Muse and OpenAI has theirs, which is Dot.
- 24:52SPEAKER_01: And they're both like cute little like fly inspired characters.
- 24:57SPEAKER_01: Very cute.
- 24:58SPEAKER_01: They're like built to be eventually be like plushies.
- 25:02SPEAKER_01: But the cuteness is kind of hiding the fact that these things need
- 25:08SPEAKER_01: to be deeply involved in your life.
- 25:12SPEAKER_01: I was listening to, I think it's the New York Times.
- 25:16SPEAKER_01: They're like Wirecutter.
- 25:18SPEAKER_01: One of their tech journalists went all in on Meta's AI News.
- 25:23SPEAKER_01: And these things require access to your bank accounts, like all of your social platforms.
- 25:30SPEAKER_01: Everything in order to your calendar,
- 25:33SPEAKER_01: everything in order to be effective, like all your contacts, your email, everything.
- 25:38SPEAKER_01: And I mean, in 2026, your digital life is your life, your actual life now.
- 25:45SPEAKER_01: And he was talking about like framed as this cute little character.
- 25:50SPEAKER_01: It's just Muse.
- 25:51SPEAKER_01: He's so cute.
- 25:53SPEAKER_01: But he's like, he's in my bank account.
- 25:57SPEAKER_01: He is making purchases for me.
- 26:01SPEAKER_01: And I know this isn't, like, too new.
- 26:04SPEAKER_01: I know, like,
- 26:05SPEAKER_01: they've never had an Amazon Alexa,
- 26:07SPEAKER_01: but, like, I know people will buy things using their Alexa.
- 26:11SPEAKER_01: So it's not that new.
- 26:14SPEAKER_01: But it does raise the question of this article talks about,
- 26:20SPEAKER_01: like, are these, is this the new wave of consumers, these AI agents?
- 26:26SPEAKER_01: We're in our bank accounts and they are shopping for people now.
- 26:31SPEAKER_01: And how do retailers, like we're trying to reach customers, how do you reach AI agents?
- 26:42SPEAKER_01: It's all very complicated.
- 26:47SPEAKER_01: And the branding of these cute little characters, it's very much a calculated move.
- 26:54SPEAKER_00: Oh, definitely.
- 26:55SPEAKER_00: There was an insight going around not too long ago.
- 26:57SPEAKER_00: I'm sure you guys have heard people don't want to adopt AI.
- 27:02SPEAKER_00: And even when it's useful to them, there's just kind of a negative association.
- 27:07SPEAKER_00: And there was an insight going around that if you anthropomorphize AI,
- 27:11SPEAKER_00: people are more likely to be into it and more open to the idea of it.
- 27:15SPEAKER_00: So here in LA, we have those food delivery robots and people are vandalizing them and stuff.
- 27:21SPEAKER_00: And so they added names to them.
- 27:23SPEAKER_00: So now each of them has a name.
- 27:25SPEAKER_00: And I think even some of them have eyes.
- 27:27SPEAKER_00: And this is just an attempt to anthropomorphize them so that people feel
- 27:31SPEAKER_00: a little bit more empathy towards them and then they don't vandalize them.
- 27:34SPEAKER_00: So this is kind of I mean...
- 28:01SPEAKER_02: Yeah, I mean, I think, like, this makes sense.
- 28:04SPEAKER_02: I also think that, like, when I think of, like, like, I'm not surprised this is happening.
- 28:09SPEAKER_02: I'll just say that.
- 28:09SPEAKER_02: I think that, like,
- 28:12SPEAKER_02: you know,
- 28:12SPEAKER_02: even when I think of, like,
- 28:13SPEAKER_02: Siri or, yeah,
- 28:16SPEAKER_02: you said Amazon Alexa,
- 28:19SPEAKER_02: I think, like,
- 28:20SPEAKER_02: I have personally thought,
- 28:21SPEAKER_02: like, like, I've thought of them as, like, people, you know?
- 28:26SPEAKER_02: I'm like, oh, like, you know, like, Even, like, the idea, like, why are they women?
- 28:32SPEAKER_02: Like, you know what I mean?
- 28:32SPEAKER_02: Like, it's just, like, it's just interesting.
- 28:34SPEAKER_02: And it's also, like, oh, are they assistants?
- 28:36SPEAKER_02: Is there, like, there must be some psychology behind it that we don't know.
- 28:44SPEAKER_02: But I've, like, thought about, like, how did Amazon come up with Alexa?
- 28:47SPEAKER_02: Like, why specifically that name?
- 28:50SPEAKER_02: You know, and then Muse and then even, like, the names of different AIs.
- 28:55SPEAKER_02: Like, I'm like, how did they come up with You know, what's the one that's for X?
- 29:00SPEAKER_02: They use that.
- 29:01SPEAKER_02: Grock.
- 29:02SPEAKER_02: Yeah, like how did they come up with Grock?
- 29:04SPEAKER_02: You know,
- 29:05SPEAKER_02: and it's like, anyway, just,
- 29:08SPEAKER_02: I think this idea of like personifying something,
- 29:13SPEAKER_02: so it had, yeah,
- 29:14SPEAKER_02: like you're tapping in a human emotion
- 29:16SPEAKER_02: and you feel like emotionally connected is like, I'm literally not surprised.
- 29:23SPEAKER_02: I don't know if I would go with Q, to be honest with you.
- 29:30SPEAKER_02: Like, it's so funny.
- 29:32SPEAKER_02: I'm actually, I've been noodling on using an AI agent to help me clean up my email.
- 29:40SPEAKER_02: You know,
- 29:40SPEAKER_02: I have two Gmail accounts that are, like,
- 29:43SPEAKER_02: from my maiden name and from my married name, which,
- 29:47SPEAKER_02: by the way,
- 29:47SPEAKER_02: I just want to say,
- 29:50SPEAKER_02: 10 years into marriage,
- 29:52SPEAKER_02: I still, like,
- 29:54SPEAKER_02: I think that there's still stuff I'm dealing with with my maiden name
- 29:57SPEAKER_02: to my married name, and I don't understand.
- 29:59SPEAKER_02: It's like,
- 30:00SPEAKER_02: It's like how men don't even have to worry about,
- 30:02SPEAKER_02: like, the cost of, like, pads and tampons and, like, whatever.
- 30:06SPEAKER_02: I'm like, this is just this, like, invisible fucking thing that, like, I have to deal with.
- 30:13SPEAKER_02: And it's so annoying and, like, it haunts me, you know.
- 30:18SPEAKER_02: And I still have, like, my maiden name in my very game.
- 30:20SPEAKER_02: It's like, you know, whatever.
- 30:23SPEAKER_02: Anyway, so I've been noodling on,
- 30:24SPEAKER_02: like, an AI agent to help me clean up my email because I look at my phone.
- 30:29SPEAKER_02: For my email thing, I have 132,000 unread, which again, I'm a Virgo.
- 30:35SPEAKER_02: Speaking of astrology, I have historically been an inbox zero person.
- 30:40SPEAKER_02: Even by phone,
- 30:42SPEAKER_02: I don't even think you can leave a voicemail for me right now
- 30:44SPEAKER_02: because I have 515 un-listened-to messages.
- 30:47SPEAKER_02: And that's also because somehow it has stopped.
- 30:50SPEAKER_02: But over the summer, I was definitely sold to a spam company.
- 30:56SPEAKER_02: So I was getting all these phone calls with voicemails and I could like pre-read it
- 31:00SPEAKER_02: and then I didn't even like listen to it.
- 31:02SPEAKER_02: Anyway, I just like, so then it's like, well, do I like allow an AI agent into my email?
- 31:08SPEAKER_02: Like, is that like,
- 31:09SPEAKER_02: that's intrusive, you know, that's like going into a bank account kind of thing.
- 31:12SPEAKER_02: And like,
- 31:14SPEAKER_02: and it's funny because I'm talking to a friend who's really good at like plugging
- 31:17SPEAKER_02: in different tools just to get her take on like which one to use,
- 31:20SPEAKER_02: like use Gemini, do I use chat?
- 31:23SPEAKER_02: Like,
- 31:24SPEAKER_02: And then there's ones that are more workplace-focused that you can even pay for
- 31:27SPEAKER_02: and whatever.
- 31:28SPEAKER_02: I don't know where the privacy starts and ends anymore.
- 31:32SPEAKER_02: I don't know.
- 31:33SPEAKER_02: And so it was funny that you even brought up this article because I was thinking
- 31:38SPEAKER_02: to myself, I'm like, well, this could be an assistant of mine, right?
- 31:43SPEAKER_02: I feel like we could have it for M.T.
- 31:45SPEAKER_02: Deco.
- 31:46SPEAKER_02: We can have an AI assistant.
- 31:50SPEAKER_02: Would we name her him?
- 31:54SPEAKER_02: I don't know.
- 31:55SPEAKER_02: Would that help?
- 31:57SPEAKER_02: I don't know.
- 31:58SPEAKER_02: Like, I think it's, like, interesting.
- 32:00SPEAKER_02: Like, this whole thing, it's, like,
- 32:02SPEAKER_02: every two weeks, there's, like, a whole new way to look at this in different lenses.
- 32:07SPEAKER_01: Yeah.
- 32:08SPEAKER_01: And I think it's just interesting to hear you, Megan,
- 32:12SPEAKER_01: talking about, like,
- 32:13SPEAKER_01: the food delivery bots because I am getting the new Lububu on my TikTok is
- 32:21SPEAKER_01: a bag charm named Rooney,
- 32:25SPEAKER_01: which is a little robot that kind of looks like a little boo-boo.
- 32:29SPEAKER_01: It's like a little fluff with a face.
- 32:32SPEAKER_01: And it responds to its name and turns its head and blinks at you.
- 32:37SPEAKER_01: It's this little robot bag charm.
- 32:39SPEAKER_01: And TikTok wants me to buy this bag charm so bad.
- 32:44SPEAKER_01: It's like every...
- 32:47SPEAKER_01: And I'm
- 32:51SPEAKER_01: like, okay, this is like a little AI robot that I would carry on my bag.
- 32:56SPEAKER_01: And I bet it's only a matter of time before it becomes like a little Alexa.
- 33:00SPEAKER_01: And I can be like, hey, Marumi, can you like do blah, blah, blah for me?
- 33:07SPEAKER_01: Yeah, the robots are coming.
- 33:10SPEAKER_01: So watch out, guys.
- 33:13SPEAKER_00: To your point about optimizing these AI bots to shop for us,
- 33:18SPEAKER_00: I think that's a very male take in this space.
- 33:22SPEAKER_00: And I saw a TikTok of this,
- 33:23SPEAKER_00: I'll try to find it and send it to you, Emma,
- 33:25SPEAKER_00: where this woman was like,
- 33:26SPEAKER_00: how dare they try to take my favorite pastime away from me?
- 33:30SPEAKER_00: I love shopping.
- 33:31SPEAKER_00: I love scrolling through the sites.
- 33:32SPEAKER_00: I don't want an AI to do that for me.
- 33:35SPEAKER_00: And there's whole businesses like TJ Maxx is built on the surprise.
- 33:40SPEAKER_00: What is it?
- 33:41SPEAKER_00: It's not surprise and delight.
- 33:42SPEAKER_00: That's Google.
- 33:43SPEAKER_00: What's the...
- 33:44SPEAKER_00: It's like the hunt, the treasure hunt.
- 33:46SPEAKER_00: That's what they call it.
- 33:47SPEAKER_00: You're going there to sift through everything and find something that makes you say,
- 33:52SPEAKER_00: oh, yes, I found this.
- 33:53SPEAKER_00: I have such a great eye.
- 33:54SPEAKER_00: I have great taste.
- 33:56SPEAKER_00: And if you just have your AI do that for you, that's not fun.
- 33:58SPEAKER_00: So I think that there is a human instinct to forage and gather
- 34:04SPEAKER_00: that shopping fulfills that I think will never, ever go away.
- 34:10SPEAKER_00: There will always be the people who are going to be like, I don't care.
- 34:12SPEAKER_00: Do this for me.
- 34:15SPEAKER_00: But I think shop and what the business of shopping and what's really profitable
- 34:20SPEAKER_00: about it is not the things you need.
- 34:22SPEAKER_00: It's the things that you want and the things you want to go hunt for.
- 34:24SPEAKER_00: So I'm sure there will be a sector of shops that cater to AI,
- 34:29SPEAKER_00: but I think the ones that are going to be successful
- 34:31SPEAKER_00: and culturally relevant will be still catering to the human shopper.
- 34:35SPEAKER_02: I also just feel like, first of all, I love this foraging and hunting.
- 34:40SPEAKER_00: Yeah, my friends and I talk about it.
- 34:42SPEAKER_00: It's like,
- 34:42SPEAKER_00: there's something fun about going to HomeGoods and being like,
- 34:45SPEAKER_00: look at that, look at that.
- 34:46SPEAKER_00: And it's like,
- 34:47SPEAKER_00: we're supposed to be out in nature foraging for things and getting others' opinions
- 34:51SPEAKER_00: and then showing off our hauls of like, look what I got, you know?
- 34:54SPEAKER_00: Like, that's very deeply… Our hauls.
- 34:58SPEAKER_00: Really, though.
- 34:59SPEAKER_02: It's like, like, nuts.
- 35:02SPEAKER_02: Yeah, no, actually.
- 35:03SPEAKER_01: No, I would much rather, and I do, walk.
- 35:07SPEAKER_01: Take 10 minutes to walk to Duane Reade than like order something on Amazon
- 35:12SPEAKER_01: because it's more satisfying to me to like be there in person.
- 35:18SPEAKER_01: But yeah,
- 35:18SPEAKER_01: it'll be interesting because Muse and these AI assistants are like I think
- 35:23SPEAKER_01: a week old at this point.
- 35:24SPEAKER_01: So it'll be interesting to see how people use them and this like story evolves.
- 35:30SPEAKER_01: But thank you guys so much for another great convo.
- 35:35SPEAKER_01: And see you guys next week.
- 35:37SPEAKER_01: Yay!
- 35:38SPEAKER_01: Thank you!
- 35:39SPEAKER_03: Bye!