Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E45 An Interview with Adam Chronister and Michael A Forman, Public Speaker
Transcript
- 0:16Hello and welcome to Networking Unleashed, Building
- 0:20Profitable Connections. Welcome back to the show,
- 0:23folks. I'm your host, Michael Foreman, and you're
- 0:26listening to the podcast where networking is
- 0:29more than just awkward handshakes and bad coffee.
- 0:32It's an art and a talent. But here's the twist.
- 0:36It's an art and talent you can actually learn.
- 0:39Yes, even if you're the person hiding in the
- 0:42corner at every event, pretending to check emails.
- 0:46Now working isn't just a nice skill to have.
- 0:49It's a game changer. And when you get good at
- 0:52it, you'll wonder why you didn't start sooner.
- 0:54More connections, more opportunities, more profits.
- 0:59It's like unlocking a cheat code for life. Or
- 1:03the just let me stay at home type. We've got
- 1:07something for you. So stick around. Let's turn
- 1:10those awkward small talk moments into big wins.
- 1:14Now, I have a guest today. He's got quite a lengthy
- 1:19background, which I will let him fill it in for
- 1:22you. But Adam Chronister, correct me if I got
- 1:26that wrong. You got it right. That wasn't bad.
- 1:29First time out. Adam is a prominent figure in
- 1:32the digital marketing industry, recognized for
- 1:36his entrepreneurial skills and expertise. Now,
- 1:40he has... a rather lengthy background. I'm going
- 1:43to let him introduce himself and have him tell
- 1:46you a little bit about his background. So Adam,
- 1:49hello, welcome to the podcast. And why don't
- 1:52you tell me about yourself? Yeah, thanks for
- 1:54having me on. I'm looking forward to our conversation.
- 1:57As mentioned, I own and operate a digital marketing
- 2:00agency based in the West Coast, so we're here
- 2:03in Spokane, Washington, and have been doing that
- 2:06since 2009. We help clients and basically across
- 2:10the board from small SMBs, small businesses,
- 2:14all the way to large enterprise and have a heavy
- 2:17focus on search marketing. So anything that you
- 2:20would go to a search engine to look for, whether
- 2:22you're looking to show up in the advertising
- 2:24placement spots or in the organic results, or
- 2:26even looking for that foundational architecture
- 2:29on your website design and development, that's
- 2:31really where we shine. And yeah, certainly looking
- 2:33forward to our conversation today and seeing
- 2:35where that leads. Good. I'm happy as well. So
- 2:39let's just jump right into it. How has digital
- 2:43marketing changed the landscape of professional
- 2:46networking? Take this podcast as an example,
- 2:51right? There used to be a time where it was hard
- 2:54to network without actually being in a physical
- 2:57room with other people, right? And that barrier
- 2:59has been significantly diminished with technology.
- 3:03Now, I don't think digital formats are necessarily
- 3:06a replacement for meeting people at conferences,
- 3:09at networking events, and all of those kind of
- 3:11things. But it definitely can be a good supplement
- 3:14and open up the door. I know, for instance, I've
- 3:18had a lot of relationships that have been maybe
- 3:21started in person and then transgressed to online
- 3:25arenas, right? Or even some vice versa. If anything,
- 3:30the internet and this digital era that we're
- 3:33living in, from social media to podcasts to all
- 3:37of those different mediums, really help us bridge
- 3:39the gap. It's a fun and interesting time to be
- 3:42alive because we're no longer limited by distance,
- 3:46it seems. No, not at all. And you brought up
- 3:51this podcast because in the last week, I've had
- 3:54a guest from England, from Germany, and Australia.
- 3:58And Israel. So I covered all over the world,
- 4:03yet I'm doing it all from here. So it really
- 4:07brought everybody together. And it's really a
- 4:10good feeling when I can do that. Yeah, I imagine.
- 4:13In what ways do you see AI enhancing or disrupting
- 4:17traditional networking strategies? It's hard
- 4:22to tell. I guess I have and haven't. obviously
- 4:27utilized AI quite a bit. We utilize it quite
- 4:29a bit in our business just to optimize what we
- 4:32do. Where I think it helps is mostly in communication.
- 4:37I think it can streamline communication, but
- 4:40maybe it also, if done improperly or used improperly,
- 4:44might start to degrade maybe someone's creativity
- 4:49towards how they reach out to people. So I don't
- 4:52know. I think it really depends on where you're
- 4:54at in your usage of AI. In some cases, it allows
- 4:59me to more quickly articulate a message, maybe
- 5:02more in depth than I might have the time to do.
- 5:05So in that case, it could be a benefit. But in
- 5:08other times, maybe it can become a crutch or
- 5:10an over -reliance, in which case, maybe a phone
- 5:13call versus an email might be a better scenario,
- 5:16right? And so I think it's hard to tell to see
- 5:18exactly where it... fits into the realm of networking,
- 5:22whether it's going to be a negative or positive,
- 5:24but I definitely see its impact in other arenas
- 5:26that might bleed over into that realm. You're
- 5:29absolutely right. I happen to be a big proponent
- 5:33of the face -to -face networking. And even though
- 5:37we are face -to -face through Zoom, I prefer
- 5:41the face -to -face. in -person networking because
- 5:45I get to feel the vibe of the person, the vibe
- 5:50of the room, and you pick up so much more when
- 5:53you're in it rather than just a Zoom call. But
- 5:57I see what you're talking about. As an entrepreneur,
- 6:01what's your approach to building valuable network
- 6:04from scratch? A lot of it. does involve getting
- 6:09out there, right? I can attribute a lot of my
- 6:13success and the network that I've built just
- 6:15by going out to different events and conferences,
- 6:19and not just be being a participant, but trying
- 6:22to figure out ways to get involved. I remember,
- 6:25man, early on in my career, I had done the work
- 6:30of creating a roundup post. And I don't know
- 6:32how many people are familiar with this strategy
- 6:34or what a roundup post is, but basically it's
- 6:37a blog post where you go and you interview or
- 6:41pull different people inside your industry. They're
- 6:44not as popular as they used to be. Now, podcasts
- 6:46have actually filled that gap. But what I found
- 6:49that this strategy did is It allowed me to add
- 6:54value to other people who I admired. It then
- 6:57also presented me as someone that could contribute
- 7:00value to them because I'm essentially giving
- 7:03them a voice. And that particular exercise actually
- 7:07opened up a lot of opportunities. So I remember
- 7:11a circumstance where... I was at a conference,
- 7:14somebody that I had looked up to for a long time,
- 7:17introduced myself, and they're like, oh, okay,
- 7:20I recognize your name. You're the Roundup guy,
- 7:22right? And he was referring to the Roundup post,
- 7:24which many months ago, prior to that meeting,
- 7:27he was featured in, right? And so that's one
- 7:30example. Now things have evolved. And so whether
- 7:34it's things like this, where you start a podcast
- 7:36and you have guests that maybe otherwise wouldn't
- 7:39probably give you the time of day, now you can
- 7:41start having actual conversations. I have friends
- 7:44that are starting to publish user -generated
- 7:47eBooks. So essentially I was just featured in
- 7:50one of these books. And that's another great
- 7:52way to network outside of just the face -to -face.
- 7:55But I would encourage people to not leave things
- 7:58just in the digital realm if you can, right?
- 8:00I think digital, podcast, virtual events, Zoom
- 8:04meetings, emails, social media interactions,
- 8:07all of those are great supplements, but hopefully
- 8:10that's an extension to real life relationships,
- 8:13right? I have relationships with people that
- 8:15I see maybe once a quarter or even once a year,
- 8:18but we're able to keep that foundation going
- 8:21through all these other digital mediums, which
- 8:24is great because it feels like the gap isn't
- 8:26so far. That's so true, because if you see that
- 8:30person once a year, but just stay in touch with
- 8:33them through LinkedIn, Instagram, whatever, it's
- 8:36like you're right there. And then it makes that
- 8:38one time a year that much more special because
- 8:42you've actually had that relationship with them
- 8:45all throughout the year. So you're again, you're
- 8:48right on point. OK, how has your network contributed
- 8:52to identifying? promising investment opportunities?
- 8:58I think the biggest arena for me, as far as how
- 9:01networks have fit into what I do on an investment
- 9:04perspective, has probably come through my relationship
- 9:07with my real estate broker. And this has been
- 9:10a long -term relationship. So for those that
- 9:12don't know, I have, and my family have some buy
- 9:16and hold properties. So both my wife and I manage
- 9:19those together. But that relationship started
- 9:21out as an early relationship with a broker here
- 9:25in town when we were buying our first property.
- 9:28And that was our live -in property. And eventually
- 9:31we took the leap of starting to buy investment
- 9:34properties and continued this relationship. Since
- 9:37then, we've bought and sold numerous properties,
- 9:40both in our hometown and here one recently overseas.
- 9:45But having that long -term relationship has been
- 9:48valuable because it's really a win -win because
- 9:52this particular real estate broker, he's benefiting
- 9:56because he knows every two, three years, I'm
- 9:59going to be knocking on his door probably for
- 10:01an investment. So he's always got me on his radar
- 10:04and I got him on his radar. or on my radar. And
- 10:07those kinds of relationships I think are invaluable.
- 10:09To give you another example too, just as a reference,
- 10:12I'm going to be actually on his podcast. So he
- 10:15does a real estate podcast here locally. And
- 10:18so here coming in a month, we'll have a time
- 10:21to sit down and chat. So yeah, even somebody
- 10:24like that in your personal life, whether it's
- 10:26another business owner that you come across or
- 10:29something like that, it's always good to figure
- 10:31out how can you add value to other people? Look
- 10:35to give more than you take and then usually it
- 10:37will come back to you. That's kind of my philosophy.
- 10:40That's a perfect philosophy because that's one
- 10:43of the things that I teach is you look to give
- 10:48and not receive. And I think it was Zig Ziglar
- 10:50that said, as long as you keep on giving, you're
- 10:53going to receive and what goes around does come
- 10:56around. So that's very good and in step. But
- 10:59speaking with the mutual beneficial. parties,
- 11:04how would you leverage connections across different
- 11:08industries for that mutual benefit? As far as
- 11:14how I would leverage that across different industries,
- 11:17I guess it depends. I know one of the things
- 11:20that I've been interested in and still pursuant
- 11:25is going out and attending conferences that are
- 11:29not directly related to my industry. As a default
- 11:33of what I do, I end up speaking and or attending
- 11:36a lot of digital marketing conferences, which
- 11:38is great. I consider it instrumental into what
- 11:42I do. But one of my goals for this year and next
- 11:45is to start to attend conferences in things I'm
- 11:49interested in, but maybe not directly related
- 11:51to my industry. So for instance, I dabble in
- 11:54cryptocurrencies in addition to other investments.
- 11:59And I would love to attend a cryptocurrency conference
- 12:02just to figure out and learn from those other
- 12:06arenas. So I think just being curious and figuring
- 12:09out what is available to get out and network.
- 12:12I had another opportunity here locally where
- 12:15there's a small business group that meets together
- 12:19with numerous people across different industries.
- 12:21And so we had a networking dinner and it was
- 12:24great to meet people that are... in completely
- 12:26different industries than myself and just learn
- 12:28what it's like to be in their shoes day to day.
- 12:32That's really great, by the way. What's your
- 12:34take on balancing online and offline networking
- 12:39in today's digital age? To my earlier point,
- 12:43just like not being overly reliant on one or
- 12:47the other or too heavy in one or the other, I
- 12:49think is key. I see a lot of people that are
- 12:52very comfortable. online. They're comfortable
- 12:56getting in front of a camera, but in person,
- 12:59they can become really shy. And so I think figuring
- 13:04out a good way to bridge the gap between that
- 13:06digital world and in person is an invaluable
- 13:10tool, right? So yeah, I think just getting out
- 13:13there and attending different events, getting
- 13:15a little bit outside of your comfort zone, those
- 13:18kind of things can open your horizons quite a
- 13:21bit. I know, not exactly related to networking,
- 13:24but one of the things that my spouse and I and
- 13:27our family love doing is traveling. Particularly,
- 13:29we love traveling overseas. And the reason I
- 13:33like it so much is it gets me out of my comfort
- 13:36zone. I realize that there's a whole world and
- 13:40culture that works without me in it. And that...
- 13:44just opens my horizon. And so I've had a lot
- 13:47of opportunities just to meet people just that
- 13:49way, just by getting out of my comfort zone and
- 13:52being curious and going to places and locations
- 13:55where I otherwise might naturally go. Sure. Sure.
- 13:59That's great. That's great. Okay. So let's move
- 14:02along with the metrics side of things. How do
- 14:06you measure success or ROI for your networking
- 14:10efforts? There's a lot of different ways to measure
- 14:15success when it comes to networking. I think
- 14:17just having a catalog of people you can go to,
- 14:20right? That's not always monetarily. I would
- 14:23say a lot of it's actually not monetarily. It's
- 14:26who can, if I have a question about an industry
- 14:29that I'm unfamiliar with, right? Do I have somebody
- 14:32in my network I can speak to? If I have a question
- 14:35about taxes and accounting, do I have a good
- 14:37person I can reach out to? If I have a question
- 14:39about a weird noise that my car is making, do
- 14:42I have somebody that I can speak to that I'm
- 14:45not just bugging them, but they're genuinely
- 14:46going to say, oh, yeah, here's what that probably
- 14:49is. Here's who I recommend sending it to or what
- 14:52I recommend doing. So I think just the responsiveness
- 14:54in your networking portfolio and having people
- 14:59you can rely on, not as an obligation, but really
- 15:02as a relationship. I think that is how I would
- 15:06measure a lot of those kind of things. That goes
- 15:09along with the giving, not getting. If you give
- 15:13yourself, you're basically, you want to become
- 15:16a referral partner for everybody. I am known
- 15:20in my area as putting two people together. Oh,
- 15:23I really need my heating went. Wait, I've got
- 15:26a perfect heating guy for you. And I do things
- 15:30like that all the time. And I never look. for
- 15:34anything back i never do but ultimately my name
- 15:40gets referred out also sure so it's a kind of
- 15:43give and take but that's a good way of doing
- 15:44it can you share any ai tools or platforms that's
- 15:48revolutionized your networking approach one of
- 15:53the things that we're utilizing right now is
- 15:55a tool called make .com which is a it's an automation
- 15:58platform and basically with a tool like that
- 16:03Much like Zapier and other tools that have come
- 16:05before it, the sky is the limit. You're basically
- 16:08limited only by your imagination and the third
- 16:11-party tools you can plug in and play to automate
- 16:14systems. So one of the things we're developing
- 16:16right now is an intricate cold outreach system
- 16:20so that we can reach people in different verticals
- 16:23that we want to get in front of via email and
- 16:25via social media. So that's something that we're
- 16:28starting to explore and experiment with right
- 16:30now, just to become more connected in different
- 16:33arenas. So yeah, I recommend people take a look
- 16:36at tools like that, start to look at ways to
- 16:39introduce automation and AI into their business.
- 16:44Okay, let's take that. Let's look to the future
- 16:46just a little bit. How do you envision the future
- 16:49of networking in the next five to 10 years, considering
- 16:53advancements in AI? digital technologies yeah
- 16:59i think one of the areas and it's still developed
- 17:02i think it's still still uncharted territory
- 17:06is probably with vr and augmented reality right
- 17:09i know apple tried their hand at the vr and augmented
- 17:13reality space with their headset which i think
- 17:15flopped i don't know if it's the price point
- 17:17or what but companies like meta are still very
- 17:21much in that arena I think the verdict's still
- 17:24out to see how comfortable the masses are going
- 17:27to be with that technology. But I can imagine
- 17:29a scenario where a system like that, or maybe
- 17:32one that's even more scaled down as technology
- 17:35grows, becomes more and more of a vertical for
- 17:39connection. So instead of a, you know, a 2D screen
- 17:43and a Zoom call, we might be in an immersive
- 17:46VR experience where it feels like we're right
- 17:50there with the person. whether it's a spatial
- 17:52audio or 3D renderings of the individual. On
- 17:57the flip side, on the more dystopian side, I
- 18:00also see scenarios where there's going to be
- 18:03segments of people that might rely or utilize
- 18:05virtual avatars to the point where you might
- 18:08be talking to somebody. thinking it's one person
- 18:11or thinking they look one way, but it's someone
- 18:14completely different. So there's some of those
- 18:16kinds of things that are more yet to be uncharted
- 18:19as far as what that does to traditional style
- 18:22networking, but definitely something to keep
- 18:25an eye on. Okay. I'll be sure to keep an eye
- 18:28on it too. What are the key elements of a strong
- 18:32network for entrepreneurs seeking investors and
- 18:38what mistakes? should they avoid? I think for
- 18:43entrepreneurs looking to get in the way of anyone
- 18:48of accolade, whether it's in an investment community
- 18:51or anything like that, I think you always have
- 18:54to be asking yourself, what value do you provide?
- 18:57Typically, the more busy someone is, it's harder
- 19:01to get their time. And so really, you have to
- 19:04put yourself in their shoes. If you want to a
- 19:07half an hour or an hour of someone's time who
- 19:10is a busy individual, maybe has already seen
- 19:13a lot of success. You have to ask yourself, putting
- 19:17yourself in their shoes, like what's in it for
- 19:19them? Sometimes that can be as simple as, hey,
- 19:21I'd love to buy you lunch. Other times it might
- 19:23mean starting to develop a platform, a podcast
- 19:27or an ebook or an interview type outfit in which
- 19:31they feel like they benefit from that. So I think
- 19:35that's the key is like, How do you add value
- 19:38to them so that, you know, they're even willing
- 19:41to sit down and talk to you, right? That's right.
- 19:45That's right. That's good to remember. But for
- 19:49early stage startups, what's the most effective
- 19:53way to connect with the right people for funding
- 19:57and partnerships? For early stage startups, I
- 20:01would say. Figure out where the networking hubs
- 20:06are in your community. I know, for instance,
- 20:09here in Spokane, between Spokane and Coeur d
- 20:11'Alene, Idaho, which are fairly close, 30 minutes
- 20:15to an hour between those two areas, depending
- 20:18on where you're from, there are at least a small
- 20:21handful of communities that meet for things like
- 20:26hackathons or pitch events and just about every...
- 20:31metropolitan hub these days has some kind of
- 20:34community where they take entrepreneurs and startups
- 20:38and put them in front of people looking for investment
- 20:41right so figuring out kind of who those people
- 20:45or hubs or entities are in your local area i
- 20:49think could be instrumental and like i said they
- 20:52exist just about everywhere it's just a matter
- 20:54of figuring out where they are and getting involved.
- 20:58And they are, they're everywhere. They are. And
- 21:00even though you may not believe it because you're
- 21:03the one looking for the money, but they are everywhere
- 21:06and there's organizations and you just have to
- 21:09find them. That's really what the key is. Yeah.
- 21:11Last but not least, bringing this podcast full
- 21:15circle, can you share a personal story of how
- 21:19a networking connection changed the course of
- 21:22your career or business? Yeah, so I had attended,
- 21:28I had been attending search engine optimization
- 21:31conferences for a few years into kind of the
- 21:35infancy of our agency. And there was one particular
- 21:40event, it was a smaller mastermind style conference,
- 21:44meaning that I think there was maybe 30 or 40
- 21:47people. It was... Not overly expensive, but it
- 21:51wasn't cheap either, right? It definitely wasn't
- 21:53a free conference. But I had entered this conference
- 21:58as an attendee. And while there, it was one of
- 22:01these kind of events where the speakers, they
- 22:03didn't just fly in and fly out, right? They stick
- 22:05around to network and discuss with people. And
- 22:08at this particular event, they had a panel where
- 22:12I think I gave a short 15, 20 minute talk. wasn't
- 22:16overly planned. It was just there was an opening.
- 22:18And so I jumped in there. And after the event,
- 22:22I started speaking with one of the individuals
- 22:24who I'd been following for quite some time and
- 22:27saying, and I just went up to him as genuine
- 22:29as I possibly could and just said, Hey, man,
- 22:31I really, I really loved your talk. I rattled
- 22:34off a couple points that kind of stuck with me.
- 22:38and just told this individual how much I admired
- 22:40what they were doing. And to my surprise, this
- 22:43individual was like, yeah, I've been following
- 22:45what you've been doing for a while as well. And
- 22:47I'd really like to have you share some resources
- 22:50inside of this training community that I'm a
- 22:53part of. And that ended up opening up doors for
- 22:56me to be on stages in Vietnam and Estonia. And
- 23:00ironically, the story I told earlier about the
- 23:03guy that I had done in this roundup post. It
- 23:05was the same guy, right? And had I not gone through
- 23:08the effort of creating a platform where I could
- 23:11showcase other people's work and then introduce
- 23:14myself as a component of that and embedded myself
- 23:18in this community and started to get to know
- 23:21the players in this community, I don't think
- 23:23I ever would have had the ability to be on the
- 23:26stages that I've been. And I have other stories,
- 23:28probably we can save for another time, but numerous
- 23:30stories like that where just... Being able to
- 23:33invest a little bit of time and money to be in
- 23:37the right rooms has opened up doors to me that
- 23:41otherwise never would have been opened. You're
- 23:43willing to give it without thinking of the return.
- 23:48And so I think that's the mindset that you have
- 23:50to have when you're, at least when you're first
- 23:53starting out, even years in, I've been 10 years
- 23:57on and off stages and I still have that mindset.
- 24:00You still look to give. One of my favorite things
- 24:04to say to a potential client is, how can I make
- 24:09you more successful? How can I make you, how
- 24:13can I be a good referral source for you? And
- 24:16it usually starts out very well and we usually
- 24:20wind up doing business or whatever, but it's
- 24:23always a good thing to give rather than receive.
- 24:26Adam, I have to tell you, this was great. I feel
- 24:30I can talk to you for another two hours and still
- 24:32not get to the crux of what you are doing. But
- 24:36if somebody wanted to get hold of you, either
- 24:40to buy your services, be coached by you, or just
- 24:44to talk to you, how would they do it? First of
- 24:47all, I'll say I'm pretty easy to find. Simple
- 24:49search for my name, Adam Chronister, you'll find
- 24:51all kinds of information. But outside of that,
- 24:53I encourage people to take a look at the agency
- 24:55I run, which is called Enleaf. I'll spell that.
- 24:57It's a little tricky name. It's E -N -L -E -A
- 25:00-F. So enleaf .com or simply do a Google search
- 25:03for my name. I'm pretty active on all the social
- 25:06media platforms, Facebook, x .com, TikTok, you
- 25:10name it, I'm there. So yeah, I'd love to chat
- 25:11with anyone that has any interests or questions
- 25:14for me or simply wants to connect and talk shop.
- 25:18That's great. Adam, thank you so much for coming
- 25:21on the podcast. Oh, my pleasure. Thank you so
- 25:24much. Well, hold on, folks. Don't go anywhere.
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- 26:37-E -V -V -E -D -U -P -K -I -D -S dot org. All
- 26:44right, folks. A huge thank you to our guests
- 26:46for sharing such incredible insights today. And
- 26:50of course, a big shout out to you, our amazing
- 26:53listeners, for tuning in and spending your time
- 26:56with us. If you're interested in my digital courses,
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- 27:09about being perfect. It's about being present.
- 27:12So take what you've learned today, get out there,
- 27:15and make some meaningful connections. If you've
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- 27:24someone who could use a little networking inspiration.
- 27:27Let's keep the conversation going. You can find
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