EP392: Amazon vs Perplexity Court Ruling Could Cost Small Sellers $50K in Lost Traffic

High Voltage Business Builders Podcast · Sep 20, 2026 · 4m

If you spend the next 30 minutes listening, you stop guessing why your search visibility is dropping and start protecting your margin before AI search engines rewrite the rules. Amazon is suing Perplexity, and the stakes are not just legal. They are your traffic. If AI becomes the primary way shoppers find products, the old SEO rules break. This is not about Amazon protecting its turf. It is a fundamental shift in how buyers discover brands. I break down why algorithms still hide the margin you keep guessing about. I use David as proof. He went from thirty thousand dollars a month to over…